Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Staffordshire with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
West Midlands > Staffordshire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 96 97 104
Rank change year-on-year +1 +7 -
Permanent jobs citing Online Marketing 9 13 3
As % of all permanent IT jobs advertised in Staffordshire 0.74% 1.05% 0.25%
As % of the Processes & Methodologies category 0.86% 1.14% 0.28%
Number of salaries quoted 0 3 3
Staffordshire median annual salary - £60,000 £21,500
Median salary % change year-on-year - +179.07% -
West Midlands median annual salary £37,500 £60,000 £21,500
% change year-on-year -37.50% +179.07% -48.19%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Staffordshire
Permanent vacancies with a requirement for process or methodology skills 1050 1143 1063
As % of all permanent IT jobs advertised in Staffordshire 86.42% 92.48% 89.10%
Number of salaries quoted 851 1008 931
Staffordshire median annual salary £37,500 £37,500 £36,500
Median salary % change year-on-year - +2.74% +0.69%
10th Percentile £22,000 £23,175 £23,000
90th Percentile £60,000 £57,500 £55,000
West Midlands median annual salary £40,000 £40,000 £40,000

Online Marketing
Job Vacancy Trend in Staffordshire

Job postings citing Online Marketing as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Online Marketing in Staffordshire

Online Marketing
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in Staffordshire.

Salary trend for Online Marketing in Staffordshire

Online Marketing
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the Staffordshire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent - 8 - -
Tamworth -16 1 - -
Online Marketing
West Midlands

For the 6 months to 21 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Online Marketing.

1 9 (100.00%) E-Commerce
1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 8 (88.89%) gulp
2 8 (88.89%) Mobile First
2 8 (88.89%) OpenCart
2 8 (88.89%) Magento
2 8 (88.89%) Open Source
2 8 (88.89%) Google
2 8 (88.89%) Joomla!
2 8 (88.89%) Google Analytics
2 8 (88.89%) WordPress
2 8 (88.89%) SEO
2 8 (88.89%) CMS
2 8 (88.89%) Adobe Illustrator
2 8 (88.89%) Web Design
2 8 (88.89%) HTML
2 8 (88.89%) JavaScript
2 8 (88.89%) PHP
2 8 (88.89%) MySQL
2 8 (88.89%) Photoshop
2 8 (88.89%) CSS
2 8 (88.89%) Sass
2 8 (88.89%) Cross-Browser Compatibility
2 8 (88.89%) Compass CSS Framework
3 1 (11.11%) A/B Testing
3 1 (11.11%) Degree
3 1 (11.11%) Retail
3 1 (11.11%) Microsoft Excel

Online Marketing
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (88.89%) CMS
1 8 (88.89%) Joomla!
1 8 (88.89%) WordPress
Applications
1 8 (88.89%) Adobe Illustrator
1 8 (88.89%) Photoshop
2 1 (11.11%) Microsoft Excel
Business Applications
1 8 (88.89%) Magento
1 8 (88.89%) OpenCart
Cloud Services
1 8 (88.89%) Google Analytics
Database & Business Intelligence
1 8 (88.89%) MySQL
Development Applications
1 8 (88.89%) gulp
General
1 9 (100.00%) Marketing
2 1 (11.11%) Retail
Job Titles
1 8 (88.89%) Developer
2 7 (77.78%) PHP Developer
3 6 (66.67%) Front End Developer (Client-Side Developer)
3 6 (66.67%) HTML CSS Developer
3 6 (66.67%) HTML Developer
4 2 (22.22%) Digital Developer
5 1 (11.11%) Content Manager
5 1 (11.11%) E-Commerce Manager
5 1 (11.11%) Graduate
5 1 (11.11%) Graduate Developer
5 1 (11.11%) Graduate Front End Developer (Client-Side Developer)
5 1 (11.11%) Graduate PHP Developer
5 1 (11.11%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 8 (88.89%) Compass CSS Framework
1 8 (88.89%) CSS
1 8 (88.89%) HTML
1 8 (88.89%) Sass
Processes & Methodologies
1 9 (100.00%) Analytics
1 9 (100.00%) E-Commerce
2 8 (88.89%) Cross-Browser Compatibility
2 8 (88.89%) Mobile First
2 8 (88.89%) Open Source
2 8 (88.89%) SEO
2 8 (88.89%) Web Design
3 1 (11.11%) A/B Testing
Programming Languages
1 8 (88.89%) JavaScript
1 8 (88.89%) PHP
Qualifications
1 1 (11.11%) Degree
Vendors
1 8 (88.89%) Google