Period
to 10 July 2020

The following table provides summary statistics for permanent job vacancies advertised in the UK excluding London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 10 July 2020 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > UK excluding London
6 months to
10 Jul 2020
Same period 2019 Same period 2018
Rank 622 830 760
Rank change year-on-year +208 -70 +67
Permanent jobs citing AdWords 18 47 166
As % of all permanent jobs advertised in the UK excluding London 0.042% 0.056% 0.16%
As % of the Cloud Services category 0.13% 0.21% 0.75%
Number of salaries quoted 17 41 149
Median annual salary £34,500 £32,500 £32,500
Median salary % change year-on-year +6.15% - +17.12%
10th Percentile £23,800 £26,250 £22,500
90th Percentile £37,500 £56,250 £46,250
UK median annual salary £35,000 £35,000 £34,000
% change year-on-year - +2.94% +4.62%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for cloud computing skills.

All Cloud Skills
UK excluding London
Permanent vacancies with a requirement for cloud computing skills 14,044 22,664 22,010
As % of all permanent IT jobs advertised in the UK excluding London 32.88% 26.96% 21.81%
Number of salaries quoted 11,432 18,123 17,945
Median annual salary £50,000 £47,500 £46,000
Median salary % change year-on-year +5.26% +3.26% +4.55%
10th Percentile £29,000 £27,500 £26,500
90th Percentile £75,000 £72,660 £71,250
UK median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

AdWords
Job Vacancy Trend in the UK excluding London

Job postings citing AdWords as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for AdWords in the UK excluding London

AdWords
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing AdWords in the UK excluding London.

Salary trend for AdWords in the UK excluding London

AdWords
Salary Histogram in the UK excluding London

Salary distribution for jobs citing AdWords in the UK excluding London over the 6 months to 10 July 2020.

Salary histogram for AdWords in the UK excluding London

AdWords
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK excluding London region over the 6 months to 10 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +165 10 £35,000 -
Midlands +111 4 £29,500 -
East Midlands +65 4 £29,500 -
North of England +116 2 £24,500 -45.56% 1
South West +106 1 £34,500 -4.83%
North West +99 1 £24,000 -50.77% 1
Yorkshire +93 1 £25,000 -23.08%
Scotland +87 1 £30,000 +9.09%
AdWords
UK

For the 6 months to 10 July 2020, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for AdWords.

1 18 (100.00%) Google
2 17 (94.44%) Pay per click
3 15 (83.33%) Marketing
4 14 (77.78%) SEO
5 12 (66.67%) Digital Marketing
6 11 (61.11%) Analytics
7 10 (55.56%) Google Analytics
8 8 (44.44%) Analytical Skills
9 3 (16.67%) Facebook
9 3 (16.67%) Lead Generation
9 3 (16.67%) Microsoft
9 3 (16.67%) HTML
9 3 (16.67%) E-Commerce
10 2 (11.11%) Business Intelligence
10 2 (11.11%) B2C
10 2 (11.11%) Microsoft Excel
10 2 (11.11%) SharePoint
10 2 (11.11%) Project Management
10 2 (11.11%) Advertising
10 2 (11.11%) Mathematics
10 2 (11.11%) Microsoft PowerPoint
10 2 (11.11%) Degree
10 2 (11.11%) Power BI
10 2 (11.11%) Power Platform
10 2 (11.11%) Twitter
10 2 (11.11%) Performance Management
10 2 (11.11%) Office 365
11 1 (5.56%) Marketing Strategy
11 1 (5.56%) WordPress
11 1 (5.56%) Multivariate Testing

AdWords
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) SharePoint
2 1 (5.56%) CMS
2 1 (5.56%) WordPress
Applications
1 2 (11.11%) Microsoft Excel
1 2 (11.11%) Microsoft PowerPoint
2 1 (5.56%) Microsoft Office
2 1 (5.56%) Photoshop
Cloud Services
1 10 (55.56%) Google Analytics
2 2 (11.11%) Office 365
2 2 (11.11%) Power Platform
3 1 (5.56%) PowerApps
Database & Business Intelligence
1 2 (11.11%) Power BI
General
1 15 (83.33%) Marketing
2 2 (11.11%) Advertising
3 1 (5.56%) Public Sector
Job Titles
1 11 (61.11%) PPC Executive
2 8 (44.44%) PPC Specialist
3 2 (11.11%) Digital Executive
3 2 (11.11%) PPC Manager
3 2 (11.11%) SEO Executive
4 1 (5.56%) Account Manager
4 1 (5.56%) Consultant
4 1 (5.56%) Developer
4 1 (5.56%) Development Manager
4 1 (5.56%) Digital Development Manager
4 1 (5.56%) Digital Marketing Executive
4 1 (5.56%) Digital Marketing Manager
4 1 (5.56%) Marketing Executive
4 1 (5.56%) Marketing Manager
4 1 (5.56%) Paid Search Manager
4 1 (5.56%) Search Manager
4 1 (5.56%) SEO Consultant
4 1 (5.56%) Web Developer
4 1 (5.56%) Website Developer
4 1 (5.56%) WordPress Developer
Libraries, Frameworks & Software Standards
1 3 (16.67%) HTML
2 1 (5.56%) CSS
2 1 (5.56%) HTML5
Miscellaneous
1 8 (44.44%) Analytical Skills
2 1 (5.56%) Algorithms
2 1 (5.56%) Blog
2 1 (5.56%) Driving Licence
2 1 (5.56%) Social Media
Processes & Methodologies
1 17 (94.44%) Pay per click
2 14 (77.78%) SEO
3 12 (66.67%) Digital Marketing
4 11 (61.11%) Analytics
5 3 (16.67%) E-Commerce
5 3 (16.67%) Lead Generation
6 2 (11.11%) B2C
6 2 (11.11%) Business Intelligence
6 2 (11.11%) Mathematics
6 2 (11.11%) Performance Management
6 2 (11.11%) Project Management
7 1 (5.56%) Campaign Management
7 1 (5.56%) Content Management
7 1 (5.56%) Creative Thinking
7 1 (5.56%) Display Advertising
7 1 (5.56%) Marketing Strategy
7 1 (5.56%) Multivariate Testing
7 1 (5.56%) Programmatic Advertising
7 1 (5.56%) Strategic Thinking
7 1 (5.56%) Web Development
Programming Languages
1 1 (5.56%) PHP
Qualifications
1 2 (11.11%) Degree
Vendors
1 18 (100.00%) Google
2 3 (16.67%) Facebook
2 3 (16.67%) Microsoft
3 2 (11.11%) Twitter
4 1 (5.56%) Yahoo!
4 1 (5.56%) YouTube