Period
to 24 September 2017

The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 24 September 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
6 months to
24 Sep 2017
Same period 2016 Same period 2015
Rank 1010 1070 1034
Rank change year-on-year +60 -36 -84
Permanent jobs citing AdWords 154 165 280
As % of all permanent IT jobs advertised in the UK 0.088% 0.086% 0.13%
As % of the Cloud Services category 0.50% 0.69% 1.41%
Number of salaries quoted 135 156 227
UK median annual salary £35,000 £32,500 £30,000
Median salary % change year-on-year +7.69% +8.33% -3.20%
10th Percentile £22,500 £21,625 £21,250
90th Percentile £56,500 £53,750 £47,500
UK excluding London median annual salary £28,500 £30,000 £29,000
% change year-on-year -5.00% +3.45% -1.69%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 30978 24033 19792
As % of all permanent IT jobs advertised in the UK 17.77% 12.47% 8.98%
Number of salaries quoted 25509 20251 16203
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -
10th Percentile £28,000 £28,000 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 6 months to 24 September 2017.

Salary histogram for AdWords in the UK

AdWords
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 6 months to 24 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 151 £35,000 +7.69% 28
UK excluding London +31 87 £28,500 -5.00% 23
London +41 68 £40,000 - 7
Midlands +48 33 £28,500 +14.00% 5
West Midlands +17 24 £31,000 +24.00% 4
South East +61 22 £27,500 -12.70% 7
North of England -24 20 £28,000 -13.85% 3
Yorkshire +20 10 £25,000 -21.88% 1
North West -43 10 £35,000 +7.69% 2
East Midlands +40 9 £28,500 +3.64% 1
East of England +20 8 £23,000 -23.33% 3
South West +14 2 £55,000 +144.44% 3
Wales - 2 £45,000 - 1

For the 6 months to 24 September 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for AdWords.

1 137 (88.96%) Google
2 122 (79.22%) Marketing
3 119 (77.27%) Analytics
4 104 (67.53%) Google Analytics
5 101 (65.58%) Pay per click
6 91 (59.09%) Digital Marketing
7 75 (48.70%) SEO
8 60 (38.96%) Social Media
9 52 (33.77%) E-Commerce
10 36 (23.38%) HTML
10 36 (23.38%) Analytical Skills
11 33 (21.43%) Degree
12 32 (20.78%) Advertising
13 31 (20.13%) CSS
14 26 (16.88%) Finance
15 25 (16.23%) Marketing Strategy
16 24 (15.58%) Retail
17 21 (13.64%) JavaScript
17 21 (13.64%) Microsoft Excel
18 20 (12.99%) Web Analytics
18 20 (12.99%) Email Marketing
18 20 (12.99%) Facebook
19 19 (12.34%) CRM
19 19 (12.34%) Business Intelligence
20 18 (11.69%) SQL
20 18 (11.69%) Conversion Rate Optimisation
21 17 (11.04%) Customer Acquisition
21 17 (11.04%) Games
21 17 (11.04%) Web Development
22 16 (10.39%) Adobe

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (8.44%) WordPress
2 9 (5.84%) CMS
3 4 (2.60%) Drupal
4 2 (1.30%) Joomla!
4 2 (1.30%) SAS
Applications
1 21 (13.64%) Microsoft Excel
2 7 (4.55%) Microsoft Office
3 5 (3.25%) Microsoft PowerPoint
4 3 (1.95%) Adobe Creative Suite
4 3 (1.95%) Adobe Illustrator
4 3 (1.95%) Spreadsheet
5 1 (0.65%) Adobe After Effects
5 1 (0.65%) Adobe Premiere
5 1 (0.65%) Photoshop
Business Applications
1 8 (5.19%) Magento
2 2 (1.30%) Shopify
Cloud Services
1 104 (67.53%) Google Analytics
2 11 (7.14%) Adobe Analytics
3 6 (3.90%) Amazon AWS
4 4 (2.60%) SaaS
5 3 (1.95%) Google Tag Manager
6 2 (1.30%) Basecamp
6 2 (1.30%) PaaS
7 1 (0.65%) Adobe Creative Cloud
Communications & Networking
1 11 (7.14%) Internet
2 1 (0.65%) SSL
Database & Business Intelligence
1 11 (7.14%) MySQL
2 10 (6.49%) Big Data
3 9 (5.84%) Spotfire
4 6 (3.90%) Redis
5 4 (2.60%) Data Mining
6 3 (1.95%) Mixpanel
7 2 (1.30%) MS Access
7 2 (1.30%) Power BI
8 1 (0.65%) DB2
8 1 (0.65%) MongoDB
8 1 (0.65%) NoSQL
8 1 (0.65%) PostgreSQL
8 1 (0.65%) QlikView
8 1 (0.65%) Relational Database
8 1 (0.65%) SQL Server
Development Applications
1 9 (5.84%) Git (software)
2 7 (4.55%) Subversion
3 6 (3.90%) PHPUnit
4 2 (1.30%) JIRA
General
1 122 (79.22%) Marketing
2 32 (20.78%) Advertising
3 26 (16.88%) Finance
4 24 (15.58%) Retail
5 17 (11.04%) Games
6 10 (6.49%) Electronics
7 8 (5.19%) Automotive
8 6 (3.90%) Banking
8 6 (3.90%) Manufacturing
8 6 (3.90%) Telecoms
9 5 (3.25%) Brand Awareness
9 5 (3.25%) Mandarin Language
10 2 (1.30%) Legal
10 2 (1.30%) Multimedia
10 2 (1.30%) Music Industry
Job Titles
1 23 (14.94%) PPC Manager
2 21 (13.64%) Analyst
3 17 (11.04%) PPC Specialist
4 16 (10.39%) Marketing Manager
5 15 (9.74%) Account Manager
5 15 (9.74%) PPC Executive
6 13 (8.44%) Digital Marketing Manager
7 11 (7.14%) Developer
7 11 (7.14%) PHP Developer
8 10 (6.49%) SEO Manager
8 10 (6.49%) SEO Specialist
8 10 (6.49%) Web Analyst
9 8 (5.19%) Marketing Director
9 8 (5.19%) PPC Account Manager
10 7 (4.55%) Marketing Specialist
11 6 (3.90%) Marketing Executive
11 6 (3.90%) MySQL Developer
11 6 (3.90%) OO PHP Developer
11 6 (3.90%) PHP Laravel Developer
11 6 (3.90%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 36 (23.38%) HTML
2 31 (20.13%) CSS
3 13 (8.44%) HTML5
4 12 (7.79%) jQuery
5 11 (7.14%) CSS3
6 7 (4.55%) Laravel
7 6 (3.90%) beanstalkd
7 6 (3.90%) LAMP
7 6 (3.90%) RESTful
7 6 (3.90%) Web Services
8 4 (2.60%) Ajax
9 2 (1.30%) Flash
9 2 (1.30%) Sass
10 1 (0.65%) JSON
10 1 (0.65%) Tapestry
Miscellaneous
1 60 (38.96%) Social Media
2 36 (23.38%) Analytical Skills
3 12 (7.79%) Blog
4 8 (5.19%) User Experience
5 5 (3.25%) BBC
5 5 (3.25%) Digital Media
5 5 (3.25%) Fintech
6 4 (2.60%) Mobile App
7 2 (1.30%) Animation
7 2 (1.30%) Video Editing
8 1 (0.65%) Computer Science
8 1 (0.65%) Credit Risk
8 1 (0.65%) Enterprise Software
8 1 (0.65%) iPad
8 1 (0.65%) New Media
Operating Systems
1 1 (0.65%) Linux
Processes & Methodologies
1 119 (77.27%) Analytics
2 101 (65.58%) Pay per click
3 91 (59.09%) Digital Marketing
4 75 (48.70%) SEO
5 52 (33.77%) E-Commerce
6 25 (16.23%) Marketing Strategy
7 20 (12.99%) Email Marketing
7 20 (12.99%) Web Analytics
8 19 (12.34%) Business Intelligence
8 19 (12.34%) CRM
9 18 (11.69%) Conversion Rate Optimisation
10 17 (11.04%) Customer Acquisition
10 17 (11.04%) Web Development
11 15 (9.74%) Lead Generation
12 14 (9.09%) B2B
13 13 (8.44%) Content Marketing
14 12 (7.79%) Mathematics
15 11 (7.14%) Project Management
16 10 (6.49%) Search Engine Marketing
16 10 (6.49%) Social Media Marketing
Programming Languages
1 21 (13.64%) JavaScript
2 18 (11.69%) SQL
3 15 (9.74%) PHP
4 7 (4.55%) Python
5 6 (3.90%) PHP 5
6 3 (1.95%) MATLAB
7 2 (1.30%) R
8 1 (0.65%) Java
Qualifications
1 33 (21.43%) Degree
2 7 (4.55%) Analytics IQ
3 1 (0.65%) Master's Degree
3 1 (0.65%) MBA
Quality Assurance & Compliance
1 6 (3.90%) QA
2 2 (1.30%) Data Quality
3 1 (0.65%) Actionable Recommendations
3 1 (0.65%) PCI DSS
Vendors
1 137 (88.96%) Google
2 20 (12.99%) Facebook
3 16 (10.39%) Adobe
4 13 (8.44%) Tableau
5 11 (7.14%) DoubleClick
5 11 (7.14%) Omniture
6 9 (5.84%) Twitter
7 8 (5.19%) Microsoft
8 6 (3.90%) SAP
9 5 (3.25%) Apple
9 5 (3.25%) Salesforce.com
10 3 (1.95%) comScore
11 2 (1.30%) Adthena
11 2 (1.30%) Hitwise
11 2 (1.30%) Marin
11 2 (1.30%) Marketo
11 2 (1.30%) TOWER Software
12 1 (0.65%) MicroStrategy
12 1 (0.65%) Oracle
12 1 (0.65%) Sybase