The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 776 862 820
Rank change year-on-year +86 -42  
Permanent jobs citing AdWords 76 88 134
As % of all permanent IT jobs advertised in the UK 0.089% 0.084% 0.13%
As % of the Cloud Services category 0.60% 0.75% 1.50%
Number of salaries quoted 58 78 79
Median salary £27,500 £30,250 £28,000
Median salary % change year-on-year -9.09% +8.03%  
90% offered a salary of more than £21,500 £22,350 £20,000
10% offered a salary of more than £40,000 £40,750 £39,000
UK excluding London median salary £27,000 £28,000 £25,000
% change year-on-year -3.57% +12.00%  

AdWords is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 12574 11750 8944
As % of all permanent IT job vacancies advertised in the UK 14.72% 11.25% 8.35%
Number of salaries quoted 10494 9861 7121
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,500 £31,000 £30,000
10% offered a salary of more than £77,500 £72,500 £77,500
UK excluding London median salary £45,000 £45,000 £45,000

AdWords
Job Vacancy Trend

The job posting trend of jobs advertised citing AdWords as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 3 months to 29 March 2017.

Salary histogram for AdWords in the UK

AdWords
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +64 76 £27,500 -8.33% 33
London +63 21 £32,500 -7.14% 11
North West 0 19 £21,500 -42.66% 3
Lancashire - 14 £21,500 - 1
Chorley - 13 £21,500 -
East of England +28 10 £40,000 +45.45% 4
South East +42 9 £45,000 +63.63% 3
West Midlands +31 8 £26,000 +18.18% 4
South West - 6 £36,000 - 1
Yorkshire +31 5 £36,000 +12.50% 2
Manchester -28 5 £27,000 -28.00%
City of London +46 4 £34,250 -2.14% 1
Birmingham +24 4 £22,500 -24.36% 2
West Yorkshire +17 4 £36,000 +10.76% 2
Bradford - 4 £36,000 -
Bradford-on-Avon - 4 £36,000 -
Wiltshire - 4 £36,000 -
Bedfordshire - 4 - -
Essex - 4 £40,000 - 2
Shropshire - 3 £26,000 -
Teddington - 3 £32,500 -
Shrewsbury - 3 £26,000 -
East Sussex +7 2 - -
Buckinghamshire +5 2 £47,750 +73.63%
East Midlands +1 2 £26,250 -12.50% 4
Hampshire - 2 £33,500 -
Brighton - 2 - -
Harlow - 2 £37,500 - 1
Southampton - 2 £33,500 -
Surrey +40 1 £45,000 +38.46% 2

For the 6 months to 29 March 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for AdWords.

1 151 (97.42%) Google
2 129 (83.23%) Analytics
3 127 (81.94%) Marketing
4 115 (74.19%) Google Analytics
5 97 (62.58%) Digital Marketing
5 97 (62.58%) SEO
6 87 (56.13%) Pay per click
7 66 (42.58%) Social Media
8 43 (27.74%) Analytical Skills
9 40 (25.81%) Degree
9 40 (25.81%) Advertising
10 39 (25.16%) Marketing Strategy
11 36 (23.23%) E-Commerce
12 35 (22.58%) HTML
13 32 (20.65%) Online Marketing
14 27 (17.42%) Facebook
15 25 (16.13%) Email Marketing
16 24 (15.48%) CSS
17 23 (14.84%) Blog
18 21 (13.55%) Web Analytics
18 21 (13.55%) PHP
18 21 (13.55%) Lead Generation
19 20 (12.90%) iPad
20 18 (11.61%) Data Analysis
20 18 (11.61%) Web Development
20 18 (11.61%) Finance
21 17 (10.97%) JavaScript
22 16 (10.32%) MySQL
22 16 (10.32%) Photoshop
22 16 (10.32%) Twitter

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (9.68%) WordPress
2 14 (9.03%) CMS
3 6 (3.87%) Apache
3 6 (3.87%) Drupal
4 5 (3.23%) nginx
5 4 (2.58%) Joomla!
6 2 (1.29%) IIS
Applications
1 16 (10.32%) Photoshop
2 13 (8.39%) MS Excel
3 5 (3.23%) MS Office
4 4 (2.58%) Adobe Creative Suite
5 3 (1.94%) Adobe Illustrator
5 3 (1.94%) MS PowerPoint
Business Applications
1 5 (3.23%) Magento
2 4 (2.58%) WebTrends
3 3 (1.94%) OpenCart
4 1 (0.65%) Kissmetrics
Cloud Services
1 115 (74.19%) Google Analytics
2 11 (7.10%) MailChimp
3 9 (5.81%) Amazon AWS
4 2 (1.29%) Adobe Analytics
4 2 (1.29%) AdSense
4 2 (1.29%) Google Tag Manager
4 2 (1.29%) NUVI
Communications & Networking
1 4 (2.58%) Internet
2 1 (0.65%) SSL
2 1 (0.65%) VoIP
Database & Business Intelligence
1 16 (10.32%) MySQL
2 3 (1.94%) Redis
3 1 (0.65%) MongoDB
3 1 (0.65%) NoSQL
3 1 (0.65%) Relational Database
Development Applications
1 6 (3.87%) Git (software)
1 6 (3.87%) Subversion
2 3 (1.94%) Jenkins
2 3 (1.94%) PHPUnit
3 1 (0.65%) Bower
3 1 (0.65%) gulp
General
1 127 (81.94%) Marketing
2 40 (25.81%) Advertising
3 18 (11.61%) Finance
4 13 (8.39%) Retail
5 10 (6.45%) Brand Awareness
6 9 (5.81%) Banking
7 7 (4.52%) Publishing
8 4 (2.58%) Automotive
8 4 (2.58%) Pharmaceutical
9 3 (1.94%) Telecoms
10 2 (1.29%) French Language
10 2 (1.29%) Games
10 2 (1.29%) Online Betting
11 1 (0.65%) German Language
11 1 (0.65%) Italian Language
11 1 (0.65%) Multimedia
11 1 (0.65%) Spanish Language
Job Titles
1 33 (21.29%) PPC Executive
2 31 (20.00%) Marketing Manager
3 27 (17.42%) Digital Executive
4 25 (16.13%) Marketing Executive
5 20 (12.90%) Developer
5 20 (12.90%) Digital Marketing Manager
6 14 (9.03%) Digital Marketing Executive
7 13 (8.39%) Campaign Executive
7 13 (8.39%) PHP Developer
8 12 (7.74%) SEO Manager
9 10 (6.45%) PPC Manager
9 10 (6.45%) Search Marketing Executive
9 10 (6.45%) Senior Marketing Executive
10 9 (5.81%) Junior
11 8 (5.16%) Analyst
11 8 (5.16%) MySQL Developer
11 8 (5.16%) OO PHP Developer
11 8 (5.16%) PHP MySQL Developer
12 7 (4.52%) Account Manager
12 7 (4.52%) Junior Developer
Libraries, Frameworks & Software Standards
1 35 (22.58%) HTML
2 24 (15.48%) CSS
3 13 (8.39%) HTML5
4 12 (7.74%) CSS3
5 11 (7.10%) jQuery
6 9 (5.81%) Web Services
7 8 (5.16%) Laravel
7 8 (5.16%) RESTful
8 5 (3.23%) Handlebars
8 5 (3.23%) Memcached
8 5 (3.23%) REST
9 4 (2.58%) Flash
9 4 (2.58%) LAMP
9 4 (2.58%) Twitter Bootstrap
10 3 (1.94%) beanstalkd
10 3 (1.94%) Zend Framework
11 2 (1.29%) Ajax
11 2 (1.29%) Sass
12 1 (0.65%) Google Maps API
12 1 (0.65%) Ruby on Rails
Miscellaneous
1 66 (42.58%) Social Media
2 43 (27.74%) Analytical Skills
3 23 (14.84%) Blog
4 20 (12.90%) iPad
5 15 (9.68%) Digital Media
6 9 (5.81%) User Experience
7 3 (1.94%) Animation
7 3 (1.94%) Life Science
8 2 (1.29%) FMCG
8 2 (1.29%) Graphic Design
9 1 (0.65%) Algorithms
9 1 (0.65%) Computer Science
9 1 (0.65%) Mobile App
9 1 (0.65%) Smartphone
9 1 (0.65%) Video Editing
Operating Systems
1 5 (3.23%) Linux
2 1 (0.65%) Unix
Processes & Methodologies
1 129 (83.23%) Analytics
2 97 (62.58%) Digital Marketing
2 97 (62.58%) SEO
3 87 (56.13%) Pay per click
4 39 (25.16%) Marketing Strategy
5 36 (23.23%) E-Commerce
6 32 (20.65%) Online Marketing
7 25 (16.13%) Email Marketing
8 21 (13.55%) Lead Generation
8 21 (13.55%) Web Analytics
9 18 (11.61%) Data Analysis
9 18 (11.61%) Web Development
10 13 (8.39%) Content Marketing
11 12 (7.74%) Content Management
12 11 (7.10%) Copywriting
12 11 (7.10%) Unit Testing
13 10 (6.45%) Affiliate Network
13 10 (6.45%) B2C
13 10 (6.45%) Display Advertising
14 9 (5.81%) OO
Programming Languages
1 21 (13.55%) PHP
2 17 (10.97%) JavaScript
3 7 (4.52%) SQL
4 6 (3.87%) Java
4 6 (3.87%) PHP 5
4 6 (3.87%) Python
5 2 (1.29%) C
6 1 (0.65%) Bash Shell
Qualifications
1 40 (25.81%) Degree
Quality Assurance & Compliance
1 3 (1.94%) QA
2 1 (0.65%) SLA
System Software
1 3 (1.94%) Active Directory
2 1 (0.65%) Docker
Vendors
1 151 (97.42%) Google
2 27 (17.42%) Facebook
3 16 (10.32%) Twitter
4 13 (8.39%) DoubleClick
5 8 (5.16%) Kenshoo
5 8 (5.16%) Zend
6 7 (4.52%) Adobe
6 7 (4.52%) Microsoft
7 4 (2.58%) Crimson Hexagon
7 4 (2.58%) Salesforce.com
8 3 (1.94%) Marin
8 3 (1.94%) Sophos
8 3 (1.94%) Tableau
9 2 (1.29%) hybris
9 2 (1.29%) SAP
9 2 (1.29%) Yahoo!
10 1 (0.65%) comScore
10 1 (0.65%) Marketo
10 1 (0.65%) Maxymiser
10 1 (0.65%) PayPal
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 2 hours ago
Birmingham
Intouch Games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 15 hours ago
Loughborough, Leicestershire
Harvey Nash plc
Salary: £16000 - £25000 per annum
Posted: 7 hours ago
Barnet, Hertfordshire
Pro-Quest Resourcing Ltd
Salary: £22000 - £25000 Per Annum + benefits
Posted: Yesterday
Loughborough, Leicestershire
Harvey Nash plc
Salary: £16000 - £25000 per annum
Posted: 7 hours ago
Warwickshire
Network ITR
Salary: £22000 - £25000 per annum
Posted: Yesterday
Blackburn, Lancashire
Circle Recruitment
Salary: Benefits
Posted: 19 hours ago
London
Stafford-Sharp Associates
Salary: £45000 - £55000 per annum
Posted: Yesterday
London
Stafford-Sharp Associates
Salary: £25000 - £30000 per annum
Posted: Yesterday
London
CodeSource Recruitment Limited
Salary: From £35,000 to £45,000 per annum £35,000 - £45,000
Posted: Yesterday
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: 2 days ago
Cambridge, Cambridgeshire
Searchability
Salary: £20000 - £35000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Premier IT
Posted: 2 days ago
London
Churchill Frank
Salary: £30000 - £40000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Yoh
Salary: £33000.00 - £38000.00 per annum
Posted: 5 days ago
Newcastle upon Tyne
Pearson Frank
Salary: £20000 - £25000 per annum + Package
Posted: 6 days ago
Chelmsford, Essex
RP2 - Global
Salary: From £35,000 to £65,000 per annum
Posted: 9 days ago
Northamptonshire
greywood
Salary: £15000 - £25000 per annum + Benefits
Posted: 7 days ago
Surrey
Sanderson
Salary: £43000 - £48000 per annum
Posted: 9 days ago
Fairford, Gloucestershire
The People Network
Salary: £25000 - £40000 per annum
Posted: 5 days ago
Merseyside
ECOM
Salary: £2600 - £42000 per annum
Posted: 20 days ago
Knutsford
ECOM
Salary: £26000 - £42000 per annum
Posted: 20 days ago
Birmingham, West Midlands (County)
Pixel Hires
Salary: From £50,000 to £60,000 per annum + benefits!
Posted: 13 days ago
Harlow
Deerfoot IT Resources Ltd
Salary: £35000 - £40000 per annum + bonus
Posted: 13 days ago
Hayes, Middlesex
Host Europe Group
Salary: £25,000 per annum
Posted: 20 days ago
City, London
Explore Recruitment Solutions
Salary: £35000 - £38000 per annum
Posted: 5 days ago
London
Mason Frank International
Posted: 8 days ago
London
PokerStars
Salary: Competitive
Posted: 14 days ago
Camberley, Surrey
Symless
Salary: From £35,000 to £45,000 per annum plus benefits and bonuses
Posted: 15 days ago
London
Recruitment Genius Ltd
Salary: £26000 - £28000 per annum
Posted: 26 days ago