Period
to 17 February 2018

The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 17 February 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
6 months to
17 Feb 2018
Same period 2017 Same period 2016
Rank 892 1033 1114
Rank change year-on-year +141 +81 -111
Permanent jobs citing AdWords 285 154 196
As % of all permanent IT jobs advertised in the UK 0.16% 0.088% 0.093%
As % of the Cloud Services category 0.79% 0.63% 0.90%
Number of salaries quoted 234 119 189
UK median annual salary £30,000 £32,500 £28,500
Median salary % change year-on-year -7.69% +14.04% -5.00%
10th Percentile £22,500 £21,250 £20,500
90th Percentile £52,500 £51,350 £57,500
UK excluding London median annual salary £28,000 £32,500 £27,500
% change year-on-year -13.85% +18.18% +10.00%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 36,002 24,401 21,770
As % of all permanent IT jobs advertised in the UK 20.56% 13.89% 10.33%
Number of salaries quoted 29,811 20,448 18,321
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £28,000 £28,000 £27,500
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £45,000 £45,000 £44,500
% change year-on-year - +1.12% +4.71%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 6 months to 17 February 2018.

Salary histogram for AdWords in the UK

AdWords
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 6 months to 17 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +132 284 £30,000 -7.69% 55
UK excluding London +62 164 £28,000 -13.85% 39
London +61 120 £36,250 +3.94% 18
Midlands +53 68 £27,500 -4.35% 8
West Midlands +52 60 £27,500 -8.33% 5
South East +25 45 £32,500 -17.20% 8
North of England -11 33 £30,000 +8.11% 15
East of England +15 17 £28,750 -17.86% 3
North West -23 17 £41,750 +57.55% 7
Yorkshire +11 11 £30,000 -16.67% 7
East Midlands +23 8 £26,000 -5.45% 3
North East -18 5 £30,000 +30.43% 1
South West -8 1 - - 3

For the 6 months to 17 February 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for AdWords.

1 263 (92.28%) Google
2 234 (82.11%) Marketing
3 233 (81.75%) Analytics
4 188 (65.96%) Google Analytics
5 187 (65.61%) Pay per click
6 170 (59.65%) Digital Marketing
7 148 (51.93%) SEO
8 133 (46.67%) Social Media
9 89 (31.23%) Degree
10 75 (26.32%) Analytical Skills
11 74 (25.96%) Microsoft Excel
12 66 (23.16%) E-Commerce
13 56 (19.65%) HTML
14 55 (19.30%) Microsoft
15 48 (16.84%) Marketing Strategy
16 46 (16.14%) Actionable Insight
17 45 (15.79%) Content Marketing
18 41 (14.39%) JavaScript
18 41 (14.39%) Web Analytics
19 40 (14.04%) CSS
19 40 (14.04%) Adobe
19 40 (14.04%) Advertising
20 39 (13.68%) Actionable Recommendations
21 36 (12.63%) SQL
21 36 (12.63%) User Experience
22 34 (11.93%) Social Media Management
22 34 (11.93%) CMS
22 34 (11.93%) Mathematics
23 33 (11.58%) B2B
24 32 (11.23%) CRM

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (11.93%) CMS
2 30 (10.53%) WordPress
3 19 (6.67%) Drupal
4 8 (2.81%) Joomla!
5 6 (2.11%) SAS
5 6 (2.11%) WebSphere
6 2 (0.70%) Sitecore CMS
7 1 (0.35%) Adobe Experience Manager
7 1 (0.35%) Apache
7 1 (0.35%) MODX
Applications
1 74 (25.96%) Microsoft Excel
2 17 (5.96%) Microsoft PowerPoint
3 11 (3.86%) Microsoft Office
4 9 (3.16%) Photoshop
5 8 (2.81%) Adobe Creative Suite
6 6 (2.11%) Adobe Illustrator
7 5 (1.75%) Spreadsheet
Business Applications
1 22 (7.72%) Magento
2 11 (3.86%) Shopify
3 6 (2.11%) WebTrends
4 3 (1.05%) Salesforce.com CRM
5 1 (0.35%) Eloqua
Cloud Services
1 188 (65.96%) Google Analytics
2 24 (8.42%) Adobe Analytics
3 13 (4.56%) Basecamp
4 9 (3.16%) SaaS
5 8 (2.81%) Amazon AWS
5 8 (2.81%) Google Tag Manager
6 7 (2.46%) MailChimp
7 2 (0.70%) Asana
7 2 (0.70%) G Suite
7 2 (0.70%) GoToWebinar
7 2 (0.70%) PaaS
8 1 (0.35%) Silverpop
Communications & Networking
1 20 (7.02%) Internet
2 5 (1.75%) Intranet
3 4 (1.40%) SMS
Database & Business Intelligence
1 23 (8.07%) Big Data
2 22 (7.72%) Spotfire
3 11 (3.86%) MySQL
4 8 (2.81%) Redis
5 2 (0.70%) Mixpanel
5 2 (0.70%) MS Access
5 2 (0.70%) Power BI
6 1 (0.35%) QlikView
6 1 (0.35%) Relational Database
Development Applications
1 14 (4.91%) Git (software)
2 13 (4.56%) JIRA
3 8 (2.81%) PHPUnit
3 8 (2.81%) Subversion
4 3 (1.05%) Visual Website Optimizer
General
1 234 (82.11%) Marketing
2 40 (14.04%) Advertising
3 31 (10.88%) Retail
4 17 (5.96%) Finance
5 12 (4.21%) Games
6 8 (2.81%) Banking
7 6 (2.11%) Automotive
7 6 (2.11%) Electronics
8 4 (1.40%) Brand Awareness
9 3 (1.05%) French Language
9 3 (1.05%) Telecoms
10 2 (0.70%) Italian Language
10 2 (0.70%) Legal
10 2 (0.70%) Multimedia
Job Titles
1 74 (25.96%) PPC Manager
2 55 (19.30%) Account Manager
3 50 (17.54%) PPC Account Manager
4 38 (13.33%) Marketing Manager
5 29 (10.18%) Analyst
6 26 (9.12%) Digital Marketing Manager
7 21 (7.37%) Marketing Executive
7 21 (7.37%) Social Media Manager
8 19 (6.67%) Developer
8 19 (6.67%) Web Analyst
9 18 (6.32%) PPC Executive
10 17 (5.96%) Web Manager
11 16 (5.61%) SEO Manager
12 12 (4.21%) Digital Executive
12 12 (4.21%) Digital Marketing Executive
12 12 (4.21%) Digital Marketing Specialist
12 12 (4.21%) Marketing Specialist
12 12 (4.21%) Project Manager
12 12 (4.21%) SEO Specialist
13 10 (3.51%) PHP Developer
Libraries, Frameworks & Software Standards
1 56 (19.65%) HTML
2 40 (14.04%) CSS
3 17 (5.96%) jQuery
4 13 (4.56%) CSS3
4 13 (4.56%) HTML5
5 9 (3.16%) Laravel
6 8 (2.81%) beanstalkd
6 8 (2.81%) LAMP
6 8 (2.81%) RESTful
6 8 (2.81%) Web Services
6 8 (2.81%) XML
7 6 (2.11%) Ajax
8 2 (0.70%) Flash
8 2 (0.70%) Twitter Bootstrap
9 1 (0.35%) Apache Flex
9 1 (0.35%) APPC
9 1 (0.35%) JSON
9 1 (0.35%) Sass
9 1 (0.35%) Tapestry
9 1 (0.35%) Zend Framework
Miscellaneous
1 133 (46.67%) Social Media
2 75 (26.32%) Analytical Skills
3 36 (12.63%) User Experience
4 15 (5.26%) Blog
5 12 (4.21%) Mobile App
5 12 (4.21%) Tandem
6 11 (3.86%) Graphic Design
7 10 (3.51%) Digital Media
8 5 (1.75%) Fintech
9 2 (0.70%) Animation
9 2 (0.70%) New Media
9 2 (0.70%) Video Editing
10 1 (0.35%) Algorithms
10 1 (0.35%) Computer Science
10 1 (0.35%) Credit Risk
10 1 (0.35%) Web 2.0
10 1 (0.35%) Wiki
Processes & Methodologies
1 233 (81.75%) Analytics
2 187 (65.61%) Pay per click
3 170 (59.65%) Digital Marketing
4 148 (51.93%) SEO
5 66 (23.16%) E-Commerce
6 48 (16.84%) Marketing Strategy
7 46 (16.14%) Actionable Insight
8 45 (15.79%) Content Marketing
9 41 (14.39%) Web Analytics
10 34 (11.93%) Mathematics
10 34 (11.93%) Social Media Management
11 33 (11.58%) B2B
12 32 (11.23%) CRM
13 31 (10.88%) Web Development
14 30 (10.53%) Email Marketing
14 30 (10.53%) Lead Generation
15 21 (7.37%) Project Management
16 19 (6.67%) Copywriting
16 19 (6.67%) Data Analytics
17 18 (6.32%) Internet Marketing
Programming Languages
1 41 (14.39%) JavaScript
2 36 (12.63%) SQL
3 24 (8.42%) Python
4 23 (8.07%) PHP
5 17 (5.96%) MATLAB
6 8 (2.81%) PHP 5
7 3 (1.05%) Java
8 2 (0.70%) C
8 2 (0.70%) R
Qualifications
1 89 (31.23%) Degree
2 3 (1.05%) Numerate Degree
3 1 (0.35%) A+ Certification
3 1 (0.35%) Analytics IQ
Quality Assurance & Compliance
1 39 (13.68%) Actionable Recommendations
2 14 (4.91%) QA
3 1 (0.35%) Data Quality
3 1 (0.35%) GDPR
3 1 (0.35%) SLA
Vendors
1 263 (92.28%) Google
2 55 (19.30%) Microsoft
3 40 (14.04%) Adobe
4 32 (11.23%) Facebook
5 27 (9.47%) Twitter
6 25 (8.77%) Omniture
7 24 (8.42%) Tableau
8 20 (7.02%) DoubleClick
9 11 (3.86%) Screaming Frog
10 10 (3.51%) Salesforce.com
11 8 (2.81%) Yahoo!
12 7 (2.46%) Adthena
13 6 (2.11%) hybris
14 5 (1.75%) Marketo
14 5 (1.75%) Sitecore
15 4 (1.40%) comScore
15 4 (1.40%) Hitwise
15 4 (1.40%) Hotjar
16 3 (1.05%) Capita
16 3 (1.05%) Hootsuite