The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 3 months to 27 May 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
3 months to
27 May 2017
Same period 2016 Same period 2015
Rank 813 857 840
Rank change year-on-year +44 -17  
Permanent jobs citing AdWords 70 76 136
As % of all permanent IT jobs advertised in the UK 0.081% 0.076% 0.13%
As % of the Cloud Services category 0.49% 0.65% 1.46%
Number of salaries quoted 56 72 91
Median salary £33,000 £31,500 £28,500
Median salary % change year-on-year +4.76% +10.52%  
90% offered a salary of more than £21,500 £22,000 £20,000
10% offered a salary of more than £42,550 £44,500 £45,000
UK excluding London median salary £27,500 £30,000 £28,000
% change year-on-year -8.33% +7.14%  

AdWords is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 14214 11698 9302
As % of all permanent IT job vacancies advertised in the UK 16.49% 11.72% 8.70%
Number of salaries quoted 11815 9882 7460
Median salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00%  
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £80,000 £75,000 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

AdWords
Job Vacancy Trend

The job posting trend of jobs advertised citing AdWords as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 3 months to 27 May 2017.

Salary histogram for AdWords in the UK

AdWords
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 3 months to 27 May 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +57 70 £33,000 +4.76% 25
London +52 28 £36,000 -4.00% 8
West Midlands +15 12 £30,000 +20.00% 3
South East +60 10 £30,000 -4.76% 5
North West -50 8 £21,500 -36.76%
Lancashire +4 6 £21,500 -21.81%
East of England +1 6 £40,000 -11.11%
Worcestershire - 4 £27,500 -
Chorley - 4 £21,500 -
Surrey +43 3 £19,000 -30.90% 2
City of London +25 3 £37,500 -62.50% 1
East Midlands +21 3 £36,000 +10.76% 3
East Sussex +11 3 £28,000 +24.44%
Cambridgeshire +4 3 - -
South West +4 3 £55,000 +69.23%
Gloucestershire - 3 £55,000 -
Coventry - 3 £35,000 -
Brighton - 3 £28,000 -
Peterborough - 3 - -
Berkshire +34 2 £80,000 +153.96%
Yorkshire +8 2 £27,500 -14.06% 5
Manchester -37 2 £21,250 -43.33%
Nottingham - 2 £36,000 - 3
Redditch - 2 £30,000 -
Hayes - 2 £36,000 -
Blackburn - 2 £19,500 -
Halesowen - 2 - - 2
Nottinghamshire - 2 £36,000 - 3
Teddington - 2 £32,500 -
Cheltenham - 2 £55,000 -

For the 6 months to 27 May 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for AdWords.

1 148 (94.27%) Google
2 130 (82.80%) Analytics
3 125 (79.62%) Marketing
4 113 (71.97%) Google Analytics
5 99 (63.06%) Pay per click
6 91 (57.96%) SEO
7 90 (57.32%) Digital Marketing
8 56 (35.67%) Social Media
9 36 (22.93%) Advertising
10 34 (21.66%) HTML
10 34 (21.66%) Analytical Skills
11 32 (20.38%) Marketing Strategy
12 30 (19.11%) Facebook
13 29 (18.47%) E-Commerce
14 26 (16.56%) Degree
15 25 (15.92%) Online Marketing
16 24 (15.29%) CSS
17 20 (12.74%) Blog
18 18 (11.46%) PHP
18 18 (11.46%) Microsoft Excel
18 18 (11.46%) iPad
18 18 (11.46%) Twitter
19 17 (10.83%) Finance
20 15 (9.55%) Retail
20 15 (9.55%) Web Development
20 15 (9.55%) DoubleClick
20 15 (9.55%) MySQL
21 14 (8.92%) JavaScript
21 14 (8.92%) Web Analytics
21 14 (8.92%) Email Marketing

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.92%) WordPress
2 13 (8.28%) CMS
3 5 (3.18%) Drupal
4 4 (2.55%) Apache
4 4 (2.55%) Joomla!
4 4 (2.55%) nginx
5 2 (1.27%) IIS
Applications
1 18 (11.46%) Microsoft Excel
2 9 (5.73%) Photoshop
3 7 (4.46%) Microsoft Office
4 4 (2.55%) Adobe Creative Suite
5 1 (0.64%) Adobe Illustrator
5 1 (0.64%) Microsoft PowerPoint
Business Applications
1 6 (3.82%) Magento
2 3 (1.91%) OpenCart
2 3 (1.91%) SAP Oil and Gas
2 3 (1.91%) WebTrends
3 1 (0.64%) Shopify
Cloud Services
1 113 (71.97%) Google Analytics
2 7 (4.46%) Amazon AWS
3 6 (3.82%) MailChimp
4 2 (1.27%) Adobe Analytics
4 2 (1.27%) AdSense
4 2 (1.27%) Google Tag Manager
4 2 (1.27%) SaaS
5 1 (0.64%) Basecamp
5 1 (0.64%) Kissmetrics
Communications & Networking
1 4 (2.55%) Internet
2 1 (0.64%) SSL
2 1 (0.64%) VoIP
Database & Business Intelligence
1 15 (9.55%) MySQL
2 3 (1.91%) Redis
3 2 (1.27%) MongoDB
3 2 (1.27%) NoSQL
4 1 (0.64%) DB2
4 1 (0.64%) Mixpanel
4 1 (0.64%) PostgreSQL
4 1 (0.64%) Relational Database
4 1 (0.64%) SQL Server
Development Applications
1 6 (3.82%) Git (software)
1 6 (3.82%) Subversion
2 3 (1.91%) Jenkins
2 3 (1.91%) PHPUnit
3 1 (0.64%) JIRA
General
1 125 (79.62%) Marketing
2 36 (22.93%) Advertising
3 17 (10.83%) Finance
4 15 (9.55%) Retail
5 8 (5.10%) Banking
6 6 (3.82%) Telecoms
7 5 (3.18%) Automotive
7 5 (3.18%) Brand Awareness
8 4 (2.55%) Games
8 4 (2.55%) Pharmaceutical
9 3 (1.91%) Electronics
9 3 (1.91%) Manufacturing
10 2 (1.27%) Mandarin Language
10 2 (1.27%) Publishing
11 1 (0.64%) Digital Economy
11 1 (0.64%) Multimedia
Job Titles
1 28 (17.83%) PPC Executive
2 26 (16.56%) Marketing Manager
3 23 (14.65%) Digital Executive
4 19 (12.10%) Developer
5 17 (10.83%) Digital Marketing Manager
5 17 (10.83%) PPC Specialist
6 15 (9.55%) Marketing Executive
7 12 (7.64%) Campaign Executive
7 12 (7.64%) PHP Developer
7 12 (7.64%) PPC Manager
7 12 (7.64%) SEO Manager
8 11 (7.01%) Digital Marketing Executive
9 10 (6.37%) Analyst
10 9 (5.73%) Marketing Specialist
11 8 (5.10%) Account Manager
11 8 (5.10%) Junior
11 8 (5.10%) Paid Search Executive
11 8 (5.10%) SEO Specialist
12 7 (4.46%) MySQL Developer
12 7 (4.46%) OO PHP Developer
Libraries, Frameworks & Software Standards
1 34 (21.66%) HTML
2 24 (15.29%) CSS
3 14 (8.92%) HTML5
4 12 (7.64%) CSS3
5 10 (6.37%) jQuery
6 7 (4.46%) Laravel
6 7 (4.46%) RESTful
6 7 (4.46%) Web Services
7 4 (2.55%) Flash
7 4 (2.55%) Handlebars
7 4 (2.55%) Memcached
7 4 (2.55%) REST
8 3 (1.91%) beanstalkd
8 3 (1.91%) LAMP
8 3 (1.91%) Twitter Bootstrap
8 3 (1.91%) Zend Framework
9 2 (1.27%) Ajax
9 2 (1.27%) Sass
10 1 (0.64%) LESS
Miscellaneous
1 56 (35.67%) Social Media
2 34 (21.66%) Analytical Skills
3 20 (12.74%) Blog
4 18 (11.46%) iPad
5 9 (5.73%) User Experience
6 6 (3.82%) Digital Media
7 3 (1.91%) Animation
7 3 (1.91%) Life Science
7 3 (1.91%) Mobile App
8 2 (1.27%) BBC
8 2 (1.27%) Graphic Design
9 1 (0.64%) Enterprise Software
9 1 (0.64%) FMCG
9 1 (0.64%) Smartphone
9 1 (0.64%) Video Editing
Operating Systems
1 4 (2.55%) Linux
Processes & Methodologies
1 130 (82.80%) Analytics
2 99 (63.06%) Pay per click
3 91 (57.96%) SEO
4 90 (57.32%) Digital Marketing
5 32 (20.38%) Marketing Strategy
6 29 (18.47%) E-Commerce
7 25 (15.92%) Online Marketing
8 15 (9.55%) Web Development
9 14 (8.92%) Email Marketing
9 14 (8.92%) Web Analytics
10 12 (7.64%) Content Marketing
10 12 (7.64%) Copywriting
11 11 (7.01%) CRM
11 11 (7.01%) Lead Generation
12 10 (6.37%) Content Management
12 10 (6.37%) Data Analysis
12 10 (6.37%) Unit Testing
13 9 (5.73%) Customer Acquisition
14 8 (5.10%) A/B Testing
14 8 (5.10%) Statistics
Programming Languages
1 18 (11.46%) PHP
2 14 (8.92%) JavaScript
3 10 (6.37%) SQL
4 6 (3.82%) PHP 5
5 5 (3.18%) Java
6 4 (2.55%) Python
7 2 (1.27%) C
Qualifications
1 26 (16.56%) Degree
2 4 (2.55%) Analytics IQ
3 2 (1.27%) Numerate Degree
4 1 (0.64%) Master's Degree
4 1 (0.64%) MBA
Quality Assurance & Compliance
1 3 (1.91%) QA
2 2 (1.27%) Data Quality
3 1 (0.64%) Actionable Recommendations
3 1 (0.64%) SLA
System Software
1 1 (0.64%) Active Directory
Vendors
1 148 (94.27%) Google
2 30 (19.11%) Facebook
3 18 (11.46%) Twitter
4 15 (9.55%) DoubleClick
5 8 (5.10%) Adobe
5 8 (5.10%) Kenshoo
5 8 (5.10%) Microsoft
6 7 (4.46%) Zend
7 5 (3.18%) Salesforce.com
8 3 (1.91%) Marin
8 3 (1.91%) SAP
8 3 (1.91%) Yahoo!
9 2 (1.27%) Crimson Hexagon
9 2 (1.27%) hybris
9 2 (1.27%) Tableau
10 1 (0.64%) HubSpot
10 1 (0.64%) Marketo
10 1 (0.64%) Oracle
10 1 (0.64%) PayPal
10 1 (0.64%) Sybase
Nottingham, Nottinghamshire
D4 Digital Recruitment
Salary: From £22,000 to £28,000 per annum depending on level of experience
Posted: Yesterday
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £25,000 to £35,000 per annum
Posted: 2 days ago
Harrogate, North Yorkshire
Marmion Recruitment
Salary: From £26,000 to £35,000 per annum + Quarterly bonus
Posted: 22 hours ago
London
People Source Consulting
Salary: £60000 - £65000 per annum + Equity, Bonus
Posted: 2 days ago
Great Haywood, Staffordshire
Recruitment Genius
Posted: 2 days ago
Sheffield, South Yorkshire
Authentic Recruitment
Salary: £25k - 30k per year
Posted: 4 days ago
Newcastle, Staffordshire
Hot Rec
Salary: £30k - 40k per year
Posted: 3 days ago
Surrey
Head Resourcing
Salary: £18000 - £20000 per annum + Bonus, Benefits
Posted: 2 days ago
London
ReThink Recruitment
Posted: 5 days ago
South West London
Sanderson
Salary: £30000 - £35000 per annum + DOE
Posted: 4 days ago
Nottingham, Nottinghamshire
Oscar
Salary: £35000 - £45000 per annum + Shares
Posted: 3 days ago
Keighley, West Yorkshire
X4 Group
Salary: £20k - 30k per year
Posted: 2 days ago
Dorking, Surrey
Recruitment Genius
Posted: 8 days ago
Wakefield, West Yorkshire
Hot Rec
Salary: £25k - 30k per year
Posted: 4 days ago
Stantonbury, Buckinghamshire
Recruitment Genius
Posted: 8 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £40 - £45 per annum
Posted: 15 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 15 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 11 days ago
London
Energize Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum + Competitive
Posted: 19 days ago
Kidlington, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Competitive Salary
Posted: 4 days ago
Sheffield
ECOM
Salary: £30000 - £40000 per annum
Posted: 16 days ago
South East London
Capgemini
Salary: Negotiable
Posted: 22 days ago