Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 964 1064 1056
Rank change year-on-year +100 -8 -104
Permanent jobs citing AdWords 247 158 267
As % of all permanent IT jobs advertised in the UK 0.14% 0.083% 0.12%
As % of the Cloud Services category 0.73% 0.64% 1.30%
Number of salaries quoted 206 132 240
UK median annual salary £30,000 £32,500 £30,000
Median salary % change year-on-year -7.69% +8.33% -
10th Percentile £21,500 £21,550 £20,500
90th Percentile £52,500 £53,750 £48,750
UK excluding London median annual salary £27,500 £31,000 £27,500
% change year-on-year -11.29% +12.73% +5.77%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 33961 24719 20493
As % of all permanent IT jobs advertised in the UK 18.85% 13.06% 9.37%
Number of salaries quoted 27954 20795 17007
UK median annual salary £51,500 £50,000 £50,000
Median salary % change year-on-year +3.00% - +5.26%
10th Percentile £27,500 £28,500 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 6 months to 24 November 2017.

Salary histogram for AdWords in the UK

AdWords
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +131 244 £30,000 -7.69% 25
UK excluding London +83 135 £27,500 -11.29% 13
London +60 111 £35,625 -5.00% 12
Midlands +63 52 £27,500 +10.00% 5
West Midlands +45 42 £27,500 +10.00% 4
South East +61 40 £28,500 -12.31% 5
North of England +1 26 £30,000 -7.69% 2
Yorkshire +37 14 £30,000 -10.45%
East of England +24 14 £26,750 -10.83%
North West -45 12 £35,000 +7.69% 2
East Midlands +33 10 £26,000 -5.45% 1
Wales +21 2 £45,000 +100.00%
South West +18 1 - - 1

For the 6 months to 24 November 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for AdWords.

1 229 (92.71%) Google
2 201 (81.38%) Marketing
3 196 (79.35%) Analytics
4 171 (69.23%) Google Analytics
5 169 (68.42%) Pay per click
6 157 (63.56%) Digital Marketing
7 128 (51.82%) Social Media
8 121 (48.99%) SEO
9 87 (35.22%) Degree
10 79 (31.98%) Analytical Skills
11 69 (27.94%) E-Commerce
12 60 (24.29%) Microsoft Excel
13 48 (19.43%) Content Marketing
14 47 (19.03%) HTML
15 45 (18.22%) Microsoft
16 44 (17.81%) Marketing Strategy
17 40 (16.19%) Actionable Insight
18 39 (15.79%) Actionable Recommendations
19 37 (14.98%) CSS
20 34 (13.77%) Web Analytics
20 34 (13.77%) Retail
21 33 (13.36%) Advertising
22 32 (12.96%) Adobe
23 30 (12.15%) Facebook
23 30 (12.15%) Social Media Management
24 29 (11.74%) JavaScript
25 28 (11.34%) Lead Generation
26 27 (10.93%) Email Marketing
27 26 (10.53%) Finance
27 26 (10.53%) SQL

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (7.69%) WordPress
2 18 (7.29%) CMS
3 10 (4.05%) Drupal
4 4 (1.62%) SAS
5 3 (1.21%) Joomla!
6 1 (0.40%) Adobe Experience Manager
Applications
1 60 (24.29%) Microsoft Excel
2 9 (3.64%) Microsoft PowerPoint
3 8 (3.24%) Adobe Creative Suite
4 5 (2.02%) Microsoft Office
5 4 (1.62%) Adobe Illustrator
6 3 (1.21%) Spreadsheet
7 2 (0.81%) Photoshop
8 1 (0.40%) Adobe After Effects
8 1 (0.40%) Adobe Premiere
Business Applications
1 16 (6.48%) Magento
2 7 (2.83%) Shopify
3 4 (1.62%) WebTrends
Cloud Services
1 171 (69.23%) Google Analytics
2 22 (8.91%) Adobe Analytics
3 8 (3.24%) Amazon AWS
4 7 (2.83%) Basecamp
4 7 (2.83%) SaaS
5 4 (1.62%) Google Tag Manager
6 3 (1.21%) MailChimp
7 2 (0.81%) PaaS
8 1 (0.40%) Adobe Creative Cloud
Communications & Networking
1 21 (8.50%) Internet
2 3 (1.21%) SMS
3 1 (0.40%) SSL
Database & Business Intelligence
1 19 (7.69%) Big Data
2 18 (7.29%) Spotfire
3 12 (4.86%) MySQL
4 8 (3.24%) Redis
5 4 (1.62%) Data Mining
6 2 (0.81%) Mixpanel
6 2 (0.81%) MS Access
6 2 (0.81%) Power BI
7 1 (0.40%) QlikView
7 1 (0.40%) Relational Database
Development Applications
1 11 (4.45%) Git (software)
2 9 (3.64%) Subversion
3 8 (3.24%) PHPUnit
4 7 (2.83%) JIRA
5 1 (0.40%) Visual Website Optimizer
General
1 201 (81.38%) Marketing
2 34 (13.77%) Retail
3 33 (13.36%) Advertising
4 26 (10.53%) Finance
5 21 (8.50%) Games
6 10 (4.05%) Automotive
7 9 (3.64%) Electronics
8 8 (3.24%) Banking
8 8 (3.24%) Brand Awareness
9 6 (2.43%) Telecoms
10 3 (1.21%) Mandarin Language
10 3 (1.21%) Manufacturing
11 2 (0.81%) French Language
11 2 (0.81%) Italian Language
11 2 (0.81%) Legal
11 2 (0.81%) Multimedia
11 2 (0.81%) Music Industry
Job Titles
1 71 (28.74%) PPC Manager
2 60 (24.29%) Account Manager
3 52 (21.05%) PPC Account Manager
4 31 (12.55%) Marketing Manager
5 27 (10.93%) Analyst
6 26 (10.53%) Digital Marketing Manager
7 22 (8.91%) PPC Executive
8 21 (8.50%) Social Media Manager
9 16 (6.48%) Web Analyst
10 15 (6.07%) Marketing Executive
11 14 (5.67%) SEO Manager
12 13 (5.26%) Developer
13 12 (4.86%) PHP Developer
14 10 (4.05%) SEO Account Manager
14 10 (4.05%) SEO Specialist
15 9 (3.64%) Digital Executive
15 9 (3.64%) Google Analytics Analyst
15 9 (3.64%) Web Manager
16 8 (3.24%) Paid Search Manager
16 8 (3.24%) PHP Laravel Developer
Libraries, Frameworks & Software Standards
1 47 (19.03%) HTML
2 37 (14.98%) CSS
3 15 (6.07%) jQuery
4 13 (5.26%) HTML5
5 12 (4.86%) CSS3
6 9 (3.64%) Laravel
7 8 (3.24%) beanstalkd
7 8 (3.24%) LAMP
7 8 (3.24%) RESTful
7 8 (3.24%) Web Services
8 6 (2.43%) Ajax
9 2 (0.81%) Flash
10 1 (0.40%) Apache Flex
10 1 (0.40%) APPC
10 1 (0.40%) JSON
10 1 (0.40%) Sass
10 1 (0.40%) Tapestry
Miscellaneous
1 128 (51.82%) Social Media
2 79 (31.98%) Analytical Skills
3 22 (8.91%) User Experience
4 12 (4.86%) Blog
5 11 (4.45%) Digital Media
6 8 (3.24%) Fintech
6 8 (3.24%) Mobile App
7 7 (2.83%) Tandem
8 6 (2.43%) Analytical Mindset
9 5 (2.02%) Graphic Design
10 3 (1.21%) BBC
11 2 (0.81%) Animation
11 2 (0.81%) New Media
11 2 (0.81%) Video Editing
12 1 (0.40%) Computer Science
12 1 (0.40%) Credit Risk
Operating Systems
1 1 (0.40%) Linux
Processes & Methodologies
1 196 (79.35%) Analytics
2 169 (68.42%) Pay per click
3 157 (63.56%) Digital Marketing
4 121 (48.99%) SEO
5 69 (27.94%) E-Commerce
6 48 (19.43%) Content Marketing
7 44 (17.81%) Marketing Strategy
8 40 (16.19%) Actionable Insight
9 34 (13.77%) Web Analytics
10 30 (12.15%) Social Media Management
11 28 (11.34%) Lead Generation
12 27 (10.93%) Email Marketing
13 26 (10.53%) Mathematics
14 22 (8.91%) Conversion Rate Optimisation
14 22 (8.91%) Project Management
14 22 (8.91%) Web Development
15 21 (8.50%) CRM
16 20 (8.10%) B2B
17 19 (7.69%) Customer Acquisition
18 15 (6.07%) Business Intelligence
Programming Languages
1 29 (11.74%) JavaScript
2 26 (10.53%) SQL
3 16 (6.48%) PHP
4 14 (5.67%) Python
5 10 (4.05%) MATLAB
6 8 (3.24%) PHP 5
7 2 (0.81%) R
8 1 (0.40%) C
Qualifications
1 87 (35.22%) Degree
2 4 (1.62%) Analytics IQ
3 3 (1.21%) Numerate Degree
Quality Assurance & Compliance
1 39 (15.79%) Actionable Recommendations
2 14 (5.67%) QA
3 1 (0.40%) Data Quality
3 1 (0.40%) PCI DSS
3 1 (0.40%) SLA
Vendors
1 229 (92.71%) Google
2 45 (18.22%) Microsoft
3 32 (12.96%) Adobe
4 30 (12.15%) Facebook
5 23 (9.31%) Omniture
6 22 (8.91%) Tableau
7 16 (6.48%) DoubleClick
8 15 (6.07%) Twitter
9 7 (2.83%) Adthena
10 6 (2.43%) Apple
11 5 (2.02%) comScore
12 4 (1.62%) Hitwise
13 3 (1.21%) Hootsuite
13 3 (1.21%) Marin
13 3 (1.21%) Salesforce.com
13 3 (1.21%) SAP
13 3 (1.21%) Yahoo!
14 2 (0.81%) Capita
14 2 (0.81%) Hotjar
14 2 (0.81%) TOWER Software