Period
to 28 July 2017

The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 28 July 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
6 months to
28 Jul 2017
Same period 2016 Same period 2015
Rank 1044 1092 1016
Rank change year-on-year +48 -76 -76
Permanent jobs citing AdWords 150 175 292
As % of all permanent IT jobs advertised in the UK 0.084% 0.087% 0.13%
As % of the Cloud Services category 0.50% 0.73% 1.52%
Number of salaries quoted 128 161 204
UK median annual salary £33,000 £31,500 £30,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £19,750 £21,250 £19,999
90th Percentile £52,500 £46,250 £45,000
UK excluding London median annual salary £27,500 £30,000 £29,000
% change year-on-year -8.33% +3.45% -1.69%

AdWords is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 29712 23873 19250
As % of all permanent IT job vacancies advertised in the UK 16.63% 11.84% 8.72%
Number of salaries quoted 24468 20123 15518
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -
10th Percentile £28,374 £27,750 £27,500
90th Percentile £80,000 £78,750 £76,250
UK excluding London median annual salary £45,000 £44,000 £42,500
% change year-on-year +2.27% +3.53% +6.25%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 6 months to 28 July 2017.

Salary histogram for AdWords in the UK

AdWords
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 6 months to 28 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 148 £32,500 +3.17% 30
UK excluding London +26 89 £27,500 -8.33% 24
London +72 63 £36,000 -4.00% 6
North of England -32 28 £22,500 -30.77% 10
Midlands +36 27 £28,500 +14.00% 7
West Midlands +5 19 £28,000 +12.00% 5
South East +43 17 £28,750 -7.26% 5
North West -37 16 £21,500 -33.85% 6
East of England +26 12 £40,000 +39.13% 2
Yorkshire +8 12 £36,000 +12.50% 3
East Midlands +22 8 £28,500 +26.67% 2
South West +13 6 £36,000 +60.00%
Wales - 2 £45,000 -

For the 6 months to 28 July 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for AdWords.

1 140 (93.33%) Google
2 116 (77.33%) Marketing
3 113 (75.33%) Analytics
4 107 (71.33%) Pay per click
5 101 (67.33%) Google Analytics
6 82 (54.67%) Digital Marketing
7 79 (52.67%) SEO
8 52 (34.67%) Social Media
9 40 (26.67%) E-Commerce
10 34 (22.67%) Analytical Skills
11 30 (20.00%) HTML
12 29 (19.33%) Advertising
13 27 (18.00%) Marketing Strategy
14 24 (16.00%) Degree
15 23 (15.33%) Online Marketing
16 22 (14.67%) Email Marketing
16 22 (14.67%) CSS
16 22 (14.67%) Microsoft Excel
17 20 (13.33%) Retail
17 20 (13.33%) Facebook
18 19 (12.67%) Finance
19 15 (10.00%) Web Development
19 15 (10.00%) CRM
20 14 (9.33%) Business Intelligence
21 13 (8.67%) iPad
21 13 (8.67%) Customer Acquisition
21 13 (8.67%) Blog
21 13 (8.67%) PHP
22 12 (8.00%) Games
22 12 (8.00%) Copywriting

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (6.00%) WordPress
2 5 (3.33%) CMS
3 2 (1.33%) Drupal
3 2 (1.33%) IIS
Applications
1 22 (14.67%) Microsoft Excel
2 7 (4.67%) Microsoft Office
3 4 (2.67%) Photoshop
Business Applications
1 4 (2.67%) Magento
2 3 (2.00%) WebTrends
3 2 (1.33%) Shopify
Cloud Services
1 101 (67.33%) Google Analytics
2 3 (2.00%) Adobe Analytics
2 3 (2.00%) Amazon AWS
3 2 (1.33%) Basecamp
3 2 (1.33%) Google Tag Manager
3 2 (1.33%) MailChimp
3 2 (1.33%) SaaS
4 1 (0.67%) Kissmetrics
Communications & Networking
1 6 (4.00%) Internet
2 2 (1.33%) SSL
Database & Business Intelligence
1 8 (5.33%) MySQL
2 4 (2.67%) Data Mining
3 3 (2.00%) Redis
4 1 (0.67%) Big Data
4 1 (0.67%) DB2
4 1 (0.67%) Mixpanel
4 1 (0.67%) MongoDB
4 1 (0.67%) NoSQL
4 1 (0.67%) PostgreSQL
4 1 (0.67%) Spotfire
4 1 (0.67%) SQL Server
Development Applications
1 5 (3.33%) Git (software)
2 4 (2.67%) Subversion
3 3 (2.00%) PHPUnit
4 2 (1.33%) JIRA
General
1 116 (77.33%) Marketing
2 29 (19.33%) Advertising
3 20 (13.33%) Retail
4 19 (12.67%) Finance
5 12 (8.00%) Games
6 9 (6.00%) Telecoms
7 6 (4.00%) Electronics
7 6 (4.00%) Manufacturing
8 5 (3.33%) Mandarin Language
9 4 (2.67%) Automotive
9 4 (2.67%) Banking
10 3 (2.00%) Pharmaceutical
11 2 (1.33%) Brand Awareness
11 2 (1.33%) Music Industry
Job Titles
1 26 (17.33%) PPC Executive
2 18 (12.00%) Marketing Manager
3 16 (10.67%) PPC Manager
3 16 (10.67%) PPC Specialist
4 15 (10.00%) Digital Executive
5 14 (9.33%) Account Manager
5 14 (9.33%) Digital Marketing Manager
5 14 (9.33%) SEO Manager
6 13 (8.67%) Analyst
7 11 (7.33%) Marketing Executive
8 10 (6.67%) Paid Search Executive
9 9 (6.00%) Developer
10 8 (5.33%) Digital Marketing Executive
11 7 (4.67%) Junior
11 7 (4.67%) PPC Account Manager
12 6 (4.00%) Campaign Executive
12 6 (4.00%) Marketing Director
12 6 (4.00%) Marketing Specialist
12 6 (4.00%) PHP Developer
12 6 (4.00%) SEO Specialist
Libraries, Frameworks & Software Standards
1 30 (20.00%) HTML
2 22 (14.67%) CSS
3 8 (5.33%) jQuery
4 7 (4.67%) HTML5
5 6 (4.00%) CSS3
6 3 (2.00%) beanstalkd
6 3 (2.00%) LAMP
6 3 (2.00%) Laravel
6 3 (2.00%) RESTful
6 3 (2.00%) Web Services
7 2 (1.33%) Ajax
8 1 (0.67%) LESS
8 1 (0.67%) Sass
Miscellaneous
1 52 (34.67%) Social Media
2 34 (22.67%) Analytical Skills
3 13 (8.67%) Blog
3 13 (8.67%) iPad
4 5 (3.33%) BBC
4 5 (3.33%) Fintech
5 3 (2.00%) Digital Media
5 3 (2.00%) Life Science
5 3 (2.00%) Mobile App
5 3 (2.00%) User Experience
6 1 (0.67%) Animation
6 1 (0.67%) Enterprise Software
Operating Systems
1 2 (1.33%) Linux
Processes & Methodologies
1 113 (75.33%) Analytics
2 107 (71.33%) Pay per click
3 82 (54.67%) Digital Marketing
4 79 (52.67%) SEO
5 40 (26.67%) E-Commerce
6 27 (18.00%) Marketing Strategy
7 23 (15.33%) Online Marketing
8 22 (14.67%) Email Marketing
9 15 (10.00%) CRM
9 15 (10.00%) Web Development
10 14 (9.33%) Business Intelligence
11 13 (8.67%) Customer Acquisition
12 12 (8.00%) Content Marketing
12 12 (8.00%) Copywriting
12 12 (8.00%) Web Analytics
13 11 (7.33%) A/B Testing
13 11 (7.33%) Social Media Marketing
14 10 (6.67%) B2B
15 9 (6.00%) Data Analysis
16 8 (5.33%) Project Management
Programming Languages
1 13 (8.67%) PHP
2 10 (6.67%) SQL
3 9 (6.00%) JavaScript
4 4 (2.67%) Java
5 3 (2.00%) PHP 5
6 2 (1.33%) C
6 2 (1.33%) Python
Qualifications
1 24 (16.00%) Degree
2 7 (4.67%) Analytics IQ
3 2 (1.33%) Numerate Degree
4 1 (0.67%) Master's Degree
4 1 (0.67%) MBA
Quality Assurance & Compliance
1 3 (2.00%) QA
2 2 (1.33%) Data Quality
3 1 (0.67%) Actionable Recommendations
3 1 (0.67%) PCI DSS
3 1 (0.67%) SLA
System Software
1 1 (0.67%) Active Directory
Vendors
1 140 (93.33%) Google
2 20 (13.33%) Facebook
3 10 (6.67%) Twitter
4 8 (5.33%) Microsoft
5 7 (4.67%) DoubleClick
6 6 (4.00%) SAP
7 5 (3.33%) Salesforce.com
8 4 (2.67%) Adobe
8 4 (2.67%) Kenshoo
8 4 (2.67%) Marin
9 3 (2.00%) Apple
9 3 (2.00%) Omniture
9 3 (2.00%) Yahoo!
10 2 (1.33%) hybris
11 1 (0.67%) comScore
11 1 (0.67%) HubSpot
11 1 (0.67%) Marketo
11 1 (0.67%) PayPal
11 1 (0.67%) Tableau
11 1 (0.67%) Zend
Chester
ECOM
Salary: £80000 - £100000 per annum
Posted: 2 hours ago
Surrey
Head Resourcing
Salary: £20000 - £30000 per annum + Bonus, Benefits, DOE
Posted: 21 hours ago
Bromsgrove
Searchability
Salary: £20000 - £35000 per annum
Posted: Yesterday
London
Mason Frank International
Posted: 2 days ago
Harrogate, North Yorkshire
Marmion Recruitment
Salary: From £24,000 to £27,000 per annum + company bonus + excellent benefits
Posted: Yesterday
Harrogate, North Yorkshire
Marmion Recruitment
Salary: From £24,000 to £27,000 per annum + company bonus + excellent benefits
Posted: Yesterday
Cheshire
ECOM
Salary: SALARY ON APPLICATION
Posted: Yesterday
Greater Manchester
Premier Group Recruitment
Posted: 2 days ago
Leeds, West Yorkshire
Searchability
Salary: £30000 per annum
Posted: 2 days ago
Surrey
Head Resourcing
Salary: £20000 - £30000 per annum + Bonus, Benefits
Posted: 4 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £25 - £28 per annum + excellent benefits!
Posted: 7 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 3 days ago
Leicestershire
Searchability
Salary: £30000 - £45000 per annum
Posted: 4 days ago
Nottingham, Nottinghamshire
Searchability
Salary: £25000 - £35000 per annum + lots of perks!
Posted: 4 days ago
London
Energize Recruitment Solutions Ltd
Salary: £28 per annum
Posted: 7 days ago
London
The Little Black Book Agency
Posted: 3 days ago
Gateshead, Tyne and Wear
Aspire Technology
Salary: Up to £23,000 per annum
Posted: 4 days ago
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £43000 per annum + Benefits
Posted: 7 days ago
London
Verticality Ltd
Salary: £35000 - £45000 per annum, Benefits Benefits
Posted: 2 days ago
Birmingham, West Midlands (County)
ReThink Recruitment
Salary: £32000 - £40000 per annum
Posted: 6 days ago
Cambridge, Cambridgeshire
ECM Selection
Salary: to £competitive + benefits
Posted: Yesterday
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 3 days ago
Redditch, Worcestershire
Senitor Associates
Salary: £30000 - £35000 per annum + pension, flexible
Posted: 6 days ago
Greater Manchester
ECOM
Salary: £30000 per annum
Posted: 24 days ago
Oxford, Oxfordshire
BVRio Ltd
Salary: Unspecified Please state expected salary range in cover letter
Posted: 11 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 16 days ago
Manchester
ECOM
Salary: £28000 - £35000 per annum + Bonus
Posted: 24 days ago
Buckingham
Bluetown Online LTD
Salary: £45000 per annum
Posted: 21 days ago
Chester, Cheshire
The Store Ltd
Salary: Competitive Salary + Benefits
Posted: 23 days ago