Period
to 21 June 2018

The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 21 June 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
6 months to
21 Jun 2018
Same period 2017 Same period 2016
Rank 970 1054 1113
Rank change year-on-year +84 +59 -75
Permanent jobs citing AdWords 226 141 163
As % of all permanent IT jobs advertised in the UK 0.13% 0.082% 0.081%
As % of the Cloud Services category 0.58% 0.50% 0.69%
Number of salaries quoted 187 114 150
UK median annual salary £34,000 £32,500 £30,500
Median salary % change year-on-year +4.62% +6.56% +5.17%
10th Percentile £22,500 £19,750 £21,000
90th Percentile £52,500 £44,475 £44,000
UK excluding London median annual salary £32,500 £27,500 £28,000
% change year-on-year +18.18% -1.79% -3.45%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,144 27,957 23,630
As % of all permanent IT jobs advertised in the UK 22.69% 16.20% 11.75%
Number of salaries quoted 31,876 23,208 19,912
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,750 £28,000 £27,500
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £46,500 £43,500 £44,000
% change year-on-year +6.90% -1.14% +3.53%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 6 months to 21 June 2018.

Salary histogram for AdWords in the UK

AdWords
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 6 months to 21 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +91 225 £34,000 +4.62% 40
UK excluding London +51 149 £32,500 +18.18% 26
London +22 77 £40,000 +11.11% 14
Midlands +67 76 £30,000 +9.09% 14
West Midlands +53 62 £30,000 +9.09% 12
South East +12 29 £38,750 +30.25% 4
North of England +14 26 £32,500 +44.44% 7
East Midlands +13 14 £32,500 -9.72% 2
South West -2 14 £35,000 -2.78% 1
Yorkshire +17 10 £37,500 +4.17% 3
North East - 9 £30,000 -
North West -11 7 £42,500 +97.67% 4
East of England -10 3 £25,000 -37.50%
Scotland - 1 £35,000 -

For the 6 months to 21 June 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for AdWords.

1 206 (91.15%) Google
2 194 (85.84%) Analytics
3 187 (82.74%) Marketing
4 143 (63.27%) Pay per click
5 137 (60.62%) SEO
6 128 (56.64%) Digital Marketing
7 118 (52.21%) Google Analytics
8 84 (37.17%) Social Media
9 72 (31.86%) Twitter
10 50 (22.12%) Advertising
11 49 (21.68%) Degree
12 48 (21.24%) HTML
12 48 (21.24%) Facebook
13 46 (20.35%) E-Commerce
14 45 (19.91%) Lead Generation
15 40 (17.70%) Email Marketing
16 37 (16.37%) Web Analytics
16 37 (16.37%) Analytical Skills
16 37 (16.37%) Marketing Strategy
16 37 (16.37%) Creative Thinking
16 37 (16.37%) Self-Motivation
17 32 (14.16%) DoubleClick
18 31 (13.72%) Microsoft Excel
19 28 (12.39%) SQL
20 27 (11.95%) User Experience
21 26 (11.50%) CRM
21 26 (11.50%) B2B
21 26 (11.50%) CMS
22 25 (11.06%) JavaScript
22 25 (11.06%) Microsoft

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (11.50%) CMS
2 22 (9.73%) WordPress
3 14 (6.19%) Drupal
4 7 (3.10%) Joomla!
5 6 (2.65%) WebSphere
6 2 (0.88%) SAS
7 1 (0.44%) Apache
7 1 (0.44%) MODX
Applications
1 31 (13.72%) Microsoft Excel
2 10 (4.42%) Photoshop
3 5 (2.21%) Microsoft Office
3 5 (2.21%) Microsoft PowerPoint
4 4 (1.77%) Spreadsheet
5 2 (0.88%) Adobe Illustrator
6 1 (0.44%) Adobe Creative Suite
6 1 (0.44%) InDesign
Business Applications
1 13 (5.75%) Magento
2 6 (2.65%) Salesforce.com CRM
3 4 (1.77%) Shopify
4 3 (1.33%) WebTrends
5 2 (0.88%) Eloqua
Cloud Services
1 118 (52.21%) Google Analytics
2 18 (7.96%) Adobe Analytics
3 14 (6.19%) Google Tag Manager
4 13 (5.75%) MailChimp
5 5 (2.21%) SaaS
6 4 (1.77%) Basecamp
7 2 (0.88%) Amazon AWS
7 2 (0.88%) Asana
7 2 (0.88%) G Suite
8 1 (0.44%) Adobe Creative Cloud
Communications & Networking
1 6 (2.65%) Intranet
2 5 (2.21%) SMS
3 4 (1.77%) Internet
Database & Business Intelligence
1 13 (5.75%) Big Data
1 13 (5.75%) Spotfire
2 4 (1.77%) MySQL
3 2 (0.88%) Mixpanel
3 2 (0.88%) Redis
4 1 (0.44%) MongoDB
Development Applications
1 8 (3.54%) Git (software)
1 8 (3.54%) JIRA
2 6 (2.65%) Dreamweaver
3 2 (0.88%) PHPUnit
3 2 (0.88%) Subversion
3 2 (0.88%) Visual Website Optimizer
General
1 187 (82.74%) Marketing
2 50 (22.12%) Advertising
3 19 (8.41%) Finance
4 15 (6.64%) Retail
5 3 (1.33%) Brand Awareness
5 3 (1.33%) Games
5 3 (1.33%) Telecoms
6 2 (0.88%) Banking
6 2 (0.88%) Legal
7 1 (0.44%) French Language
7 1 (0.44%) Publishing
Job Titles
1 39 (17.26%) Marketing Manager
2 35 (15.49%) PPC Manager
3 33 (14.60%) Analyst
4 31 (13.72%) Digital Marketing Manager
5 30 (13.27%) Marketing Executive
6 28 (12.39%) Digital Executive
6 28 (12.39%) Digital Marketing Executive
7 18 (7.96%) SEO Manager
7 18 (7.96%) Web Analyst
8 16 (7.08%) PPC Executive
9 14 (6.19%) Digital Marketing Specialist
9 14 (6.19%) Marketing Specialist
10 12 (5.31%) Account Manager
10 12 (5.31%) Developer
11 10 (4.42%) Marketing Analyst
12 9 (3.98%) Digital Analyst
12 9 (3.98%) Digital Marketing Analyst
12 9 (3.98%) Senior Analyst
12 9 (3.98%) Senior Web Analyst
12 9 (3.98%) SEO Executive
Libraries, Frameworks & Software Standards
1 48 (21.24%) HTML
2 17 (7.52%) CSS
3 9 (3.98%) XML
4 8 (3.54%) jQuery
5 4 (1.77%) CSS3
5 4 (1.77%) HTML5
6 3 (1.33%) Web Services
7 2 (0.88%) beanstalkd
7 2 (0.88%) LAMP
7 2 (0.88%) Laravel
7 2 (0.88%) RESTful
8 1 (0.44%) HTML5 Canvas
8 1 (0.44%) Zend Framework
Miscellaneous
1 84 (37.17%) Social Media
2 37 (16.37%) Analytical Skills
2 37 (16.37%) Self-Motivation
3 27 (11.95%) User Experience
4 18 (7.96%) Blog
5 9 (3.98%) Tandem
6 8 (3.54%) Digital Media
7 5 (2.21%) Mobile App
8 4 (1.77%) Algorithms
8 4 (1.77%) Graphic Design
9 2 (0.88%) Fintech
10 1 (0.44%) Computer Science
10 1 (0.44%) FMCG
10 1 (0.44%) Foreign Exchange (FX)
10 1 (0.44%) Marketing Technology
10 1 (0.44%) Online Games
10 1 (0.44%) Social Network
10 1 (0.44%) Video Editing
10 1 (0.44%) Web 2.0
10 1 (0.44%) Wiki
Processes & Methodologies
1 194 (85.84%) Analytics
2 143 (63.27%) Pay per click
3 137 (60.62%) SEO
4 128 (56.64%) Digital Marketing
5 46 (20.35%) E-Commerce
6 45 (19.91%) Lead Generation
7 40 (17.70%) Email Marketing
8 37 (16.37%) Creative Thinking
8 37 (16.37%) Marketing Strategy
8 37 (16.37%) Web Analytics
9 26 (11.50%) B2B
9 26 (11.50%) CRM
10 25 (11.06%) Mathematics
11 24 (10.62%) Copywriting
12 22 (9.73%) Time Management
12 22 (9.73%) Web Development
13 20 (8.85%) Online Marketing
14 18 (7.96%) Campaign Management
15 16 (7.08%) Content Writing
16 15 (6.64%) Actionable Insight
Programming Languages
1 28 (12.39%) SQL
2 25 (11.06%) JavaScript
3 22 (9.73%) Python
4 13 (5.75%) MATLAB
5 12 (5.31%) PHP
6 2 (0.88%) PHP 5
7 1 (0.44%) C
7 1 (0.44%) VBA
Qualifications
1 49 (21.68%) Degree
2 4 (1.77%) Analytics IQ
3 1 (0.44%) A+ Certification
3 1 (0.44%) Numerate Degree
Quality Assurance & Compliance
1 3 (1.33%) QA
Vendors
1 206 (91.15%) Google
2 72 (31.86%) Twitter
3 48 (21.24%) Facebook
4 32 (14.16%) DoubleClick
5 25 (11.06%) Adobe
5 25 (11.06%) Microsoft
6 17 (7.52%) Marin
7 15 (6.64%) Tableau
8 13 (5.75%) Kenshoo
8 13 (5.75%) Omniture
9 9 (3.98%) Salesforce.com
9 9 (3.98%) Sitecore
10 6 (2.65%) hybris
11 4 (1.77%) HubSpot
12 3 (1.33%) Hotjar
12 3 (1.33%) Screaming Frog
13 2 (0.88%) Marketo
13 2 (0.88%) Yahoo!
14 1 (0.44%) Capita
14 1 (0.44%) Zend