Period
to 20 April 2018

The following table provides summary statistics for permanent job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 20 April 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
UK
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 922 1014 1122
Rank change year-on-year +92 +108 -79
Permanent jobs citing AdWords 284 157 166
As % of all permanent IT jobs advertised in the UK 0.16% 0.091% 0.081%
As % of the Cloud Services category 0.73% 0.61% 0.73%
Number of salaries quoted 222 116 151
UK median annual salary £30,500 £32,500 £30,000
Median salary % change year-on-year -6.15% +8.33% +5.26%
10th Percentile £22,500 £19,750 £19,999
90th Percentile £52,500 £42,500 £43,750
UK excluding London median annual salary £30,000 £27,500 £27,500
% change year-on-year +9.09% - -6.78%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,110 25,868 22,851
As % of all permanent IT jobs advertised in the UK 22.03% 14.99% 11.17%
Number of salaries quoted 32,089 21,614 19,296
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,000 £28,287 £28,000
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £45,000 £45,000 £45,000

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords.

Salary trend for AdWords in the UK

AdWords
Salary Histogram

The salary distribution of IT jobs citing AdWords over the 6 months to 20 April 2018.

Salary histogram for AdWords in the UK

AdWords
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the UK over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +118 283 £30,500 -6.15% 56
UK excluding London +53 173 £30,000 +9.09% 39
London +41 111 £40,000 +11.11% 19
Midlands +51 76 £27,500 - 14
West Midlands +35 62 £27,500 -8.33% 8
South East +28 46 £35,000 -22.22% 6
North of England -6 32 £30,000 +13.21% 12
Yorkshire +29 15 £30,000 -16.67% 2
East Midlands +11 14 £30,250 +10.00% 6
East of England -7 9 £26,250 -30.00% 2
South West -16 9 £35,000 -2.78% 3
North East - 9 £30,000 -
North West -30 8 £47,500 +120.93% 10
Scotland - 1 £35,000 -

For the 6 months to 20 April 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for AdWords.

1 262 (92.25%) Google
2 243 (85.56%) Analytics
3 241 (84.86%) Marketing
4 185 (65.14%) Pay per click
5 176 (61.97%) Google Analytics
6 165 (58.10%) SEO
6 165 (58.10%) Digital Marketing
7 119 (41.90%) Social Media
8 78 (27.46%) Degree
9 67 (23.59%) Twitter
10 62 (21.83%) Microsoft Excel
11 57 (20.07%) E-Commerce
12 54 (19.01%) HTML
13 53 (18.66%) Microsoft
13 53 (18.66%) Analytical Skills
14 47 (16.55%) Lead Generation
15 46 (16.20%) Advertising
16 44 (15.49%) Web Analytics
16 44 (15.49%) Self-Motivation
17 42 (14.79%) Facebook
18 41 (14.44%) Email Marketing
19 39 (13.73%) Marketing Strategy
19 39 (13.73%) Actionable Insight
20 36 (12.68%) Problem-Solving
21 35 (12.32%) User Experience
21 35 (12.32%) B2B
21 35 (12.32%) SQL
22 33 (11.62%) Adobe
23 32 (11.27%) CRM
23 32 (11.27%) CMS

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (11.27%) CMS
2 25 (8.80%) WordPress
3 15 (5.28%) Drupal
4 7 (2.46%) Joomla!
5 6 (2.11%) WebSphere
6 2 (0.70%) SAS
6 2 (0.70%) Sitecore CMS
7 1 (0.35%) Adobe Experience Manager
7 1 (0.35%) Apache
7 1 (0.35%) MODX
Applications
1 62 (21.83%) Microsoft Excel
2 15 (5.28%) Photoshop
3 13 (4.58%) Microsoft PowerPoint
4 7 (2.46%) Microsoft Office
5 6 (2.11%) Spreadsheet
6 4 (1.41%) Adobe Illustrator
7 2 (0.70%) Adobe Creative Suite
8 1 (0.35%) InDesign
Business Applications
1 12 (4.23%) Magento
2 8 (2.82%) Shopify
3 6 (2.11%) Salesforce.com CRM
3 6 (2.11%) WebTrends
4 2 (0.70%) Eloqua
Cloud Services
1 176 (61.97%) Google Analytics
2 22 (7.75%) Adobe Analytics
3 14 (4.93%) Google Tag Manager
3 14 (4.93%) MailChimp
4 10 (3.52%) Basecamp
5 7 (2.46%) SaaS
6 2 (0.70%) Amazon AWS
6 2 (0.70%) Asana
6 2 (0.70%) G Suite
6 2 (0.70%) GoToWebinar
7 1 (0.35%) Silverpop
Communications & Networking
1 13 (4.58%) Internet
2 7 (2.46%) SMS
3 6 (2.11%) Intranet
Database & Business Intelligence
1 18 (6.34%) Big Data
1 18 (6.34%) Spotfire
2 3 (1.06%) MySQL
3 2 (0.70%) Redis
4 1 (0.35%) MongoDB
Development Applications
1 10 (3.52%) JIRA
2 8 (2.82%) Git (software)
3 6 (2.11%) Dreamweaver
4 2 (0.70%) PHPUnit
4 2 (0.70%) Subversion
4 2 (0.70%) Visual Website Optimizer
General
1 241 (84.86%) Marketing
2 46 (16.20%) Advertising
3 22 (7.75%) Retail
4 13 (4.58%) Finance
5 6 (2.11%) Brand Awareness
5 6 (2.11%) Telecoms
6 3 (1.06%) French Language
6 3 (1.06%) Games
7 2 (0.70%) Banking
7 2 (0.70%) Italian Language
8 1 (0.35%) Legal
8 1 (0.35%) Publishing
Job Titles
1 62 (21.83%) PPC Manager
2 46 (16.20%) Marketing Manager
3 39 (13.73%) Account Manager
4 37 (13.03%) Analyst
5 36 (12.68%) PPC Account Manager
6 35 (12.32%) Marketing Executive
7 34 (11.97%) Digital Marketing Manager
8 26 (9.15%) Digital Executive
8 26 (9.15%) Digital Marketing Executive
9 21 (7.39%) SEO Manager
10 18 (6.34%) Web Analyst
11 15 (5.28%) Digital Marketing Specialist
11 15 (5.28%) Marketing Specialist
11 15 (5.28%) PPC Executive
12 13 (4.58%) Web Manager
13 12 (4.23%) Developer
13 12 (4.23%) Marketing Analyst
14 11 (3.87%) Senior Analyst
14 11 (3.87%) Senior Web Analyst
14 11 (3.87%) SEO Executive
Libraries, Frameworks & Software Standards
1 54 (19.01%) HTML
2 23 (8.10%) CSS
3 11 (3.87%) XML
4 9 (3.17%) jQuery
5 5 (1.76%) CSS3
5 5 (1.76%) HTML5
6 3 (1.06%) Web Services
7 2 (0.70%) beanstalkd
7 2 (0.70%) LAMP
7 2 (0.70%) Laravel
7 2 (0.70%) RESTful
7 2 (0.70%) Twitter Bootstrap
8 1 (0.35%) Apache Flex
8 1 (0.35%) HTML5 Canvas
8 1 (0.35%) Zend Framework
Miscellaneous
1 119 (41.90%) Social Media
2 53 (18.66%) Analytical Skills
3 44 (15.49%) Self-Motivation
4 35 (12.32%) User Experience
5 18 (6.34%) Blog
6 17 (5.99%) Tandem
7 10 (3.52%) Graphic Design
8 9 (3.17%) Digital Media
9 8 (2.82%) Mobile App
10 5 (1.76%) Fintech
11 4 (1.41%) Algorithms
12 1 (0.35%) FMCG
12 1 (0.35%) Foreign Exchange (FX)
12 1 (0.35%) Marketing Technology
12 1 (0.35%) Web 2.0
12 1 (0.35%) Wiki
Processes & Methodologies
1 243 (85.56%) Analytics
2 185 (65.14%) Pay per click
3 165 (58.10%) Digital Marketing
3 165 (58.10%) SEO
4 57 (20.07%) E-Commerce
5 47 (16.55%) Lead Generation
6 44 (15.49%) Web Analytics
7 41 (14.44%) Email Marketing
8 39 (13.73%) Actionable Insight
8 39 (13.73%) Marketing Strategy
9 36 (12.68%) Problem-Solving
10 35 (12.32%) B2B
11 32 (11.27%) CRM
11 32 (11.27%) Social Media Management
12 31 (10.92%) Mathematics
12 31 (10.92%) Web Development
13 29 (10.21%) Content Marketing
14 28 (9.86%) Copywriting
14 28 (9.86%) Creative Thinking
15 23 (8.10%) Online Marketing
Programming Languages
1 35 (12.32%) SQL
2 30 (10.56%) JavaScript
3 27 (9.51%) Python
4 17 (5.99%) MATLAB
5 15 (5.28%) PHP
6 3 (1.06%) Java
7 2 (0.70%) C
7 2 (0.70%) PHP 5
8 1 (0.35%) VBA
Qualifications
1 78 (27.46%) Degree
2 2 (0.70%) Analytics IQ
2 2 (0.70%) Numerate Degree
3 1 (0.35%) A+ Certification
Quality Assurance & Compliance
1 27 (9.51%) Actionable Recommendations
2 6 (2.11%) QA
3 1 (0.35%) Data Quality
3 1 (0.35%) GDPR
3 1 (0.35%) SLA
Vendors
1 262 (92.25%) Google
2 67 (23.59%) Twitter
3 53 (18.66%) Microsoft
4 42 (14.79%) Facebook
5 33 (11.62%) Adobe
6 23 (8.10%) DoubleClick
7 20 (7.04%) Omniture
8 19 (6.69%) Tableau
9 11 (3.87%) Marin
9 11 (3.87%) Sitecore
10 10 (3.52%) Salesforce.com
11 8 (2.82%) Kenshoo
11 8 (2.82%) Screaming Frog
11 8 (2.82%) Yahoo!
12 6 (2.11%) hybris
13 4 (1.41%) HubSpot
13 4 (1.41%) Marketo
14 3 (1.06%) DeepCrawl
15 2 (0.70%) Hootsuite
15 2 (0.70%) Optimizely