Google Tag Manager
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 24 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
24 Apr 2024
Same period 2023 Same period 2022
Rank 842 920 1000
Rank change year-on-year +78 +80 -166
Permanent jobs citing Google Tag Manager 52 65 205
As % of all permanent jobs advertised in the UK 0.053% 0.062% 0.13%
As % of the Cloud Services category 0.15% 0.14% 0.28%
Number of salaries quoted 45 47 123
10th Percentile £30,350 £36,250 £36,250
25th Percentile £37,500 £39,250 £37,500
Median annual salary (50th Percentile) £47,042 £45,000 £49,500
Median % change year-on-year +4.54% -9.09% +32.00%
75th Percentile £57,500 £53,029 £53,750
90th Percentile £72,500 £64,618 £72,500
UK excluding London median annual salary £40,000 £43,750 £42,500
% change year-on-year -8.57% +2.94% +16.44%

All Cloud Skills
UK

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Permanent vacancies with a requirement for cloud computing skills 35,294 45,436 74,007
As % of all permanent jobs advertised in the UK 36.04% 43.06% 48.07%
Number of salaries quoted 26,781 29,657 42,058
10th Percentile £30,000 £35,000 £33,750
25th Percentile £41,250 £46,250 £45,000
Median annual salary (50th Percentile) £57,500 £65,000 £62,500
Median % change year-on-year -11.54% +4.00% +8.70%
75th Percentile £77,500 £85,000 £82,500
90th Percentile £96,250 £102,500 £100,000
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +5.00%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

3-month moving average salary quoted in jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

Salary distribution for jobs citing Google Tag Manager over the 6 months to 24 April 2024.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 24 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +110 51 £46,021 +2.27% 38
UK excluding London +22 34 £40,000 -8.57% 27
Work from Home +90 24 £40,000 -20.38% 19
North of England +52 19 £40,000 -20.38% 7
London +148 18 £50,000 +11.11% 17
Yorkshire - 15 £40,000 - 1
West Midlands +37 7 £70,000 +86.67% 2
Midlands +9 7 £70,000 +60.00% 4
North West -4 4 £39,000 -22.37% 6
South West -13 4 £51,250 +39.46% 1
South East +14 2 - - 7
Wales - 1 £65,000 - 4
East of England - 1 £37,500 - 3

Google Tag Manager
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (19.23%) CMS
2 6 (11.54%) Confluence
3 5 (9.62%) WordPress
Applications
1 7 (13.46%) Microsoft Excel
2 4 (7.69%) Trello
3 2 (3.85%) Adobe Illustrator
3 2 (3.85%) FileZilla
3 2 (3.85%) Photoshop
4 1 (1.92%) Adobe Captivate
4 1 (1.92%) Microsoft PowerPoint
Business Applications
1 10 (19.23%) Shopify
Cloud Services
1 44 (84.62%) Google Analytics
2 13 (25.00%) GCP
3 9 (17.31%) Google Sheets
4 7 (13.46%) Contentful
4 7 (13.46%) Power Platform
4 7 (13.46%) Serverless
4 7 (13.46%) Vercel
5 6 (11.54%) Azure
6 5 (9.62%) npm
7 4 (7.69%) Azure Cosmos DB
7 4 (7.69%) GitHub
7 4 (7.69%) Google Ads
7 4 (7.69%) Google Data Studio
7 4 (7.69%) PaaS
8 3 (5.77%) Siteimprove
9 2 (3.85%) Azure DevOps
9 2 (3.85%) Storyblok
10 1 (1.92%) Adobe Analytics
10 1 (1.92%) Bloomreach
10 1 (1.92%) Contentsquare
Communications & Networking
1 2 (3.85%) FTP
Database & Business Intelligence
1 18 (34.62%) Looker
2 10 (19.23%) Tableau
3 9 (17.31%) BigQuery
4 7 (13.46%) Power BI
5 4 (7.69%) Azure SQL Database
5 4 (7.69%) Power Query
Development Applications
1 12 (23.08%) Git
2 6 (11.54%) JIRA
2 6 (11.54%) Visual Studio
3 2 (3.85%) gulp
3 2 (3.85%) Visual Studio Code
4 1 (1.92%) Visual Website Optimizer
General
1 28 (53.85%) Marketing
2 16 (30.77%) Social Skills
3 9 (17.31%) Pharmaceutical
4 5 (9.62%) Local Government
4 5 (9.62%) Public Sector
5 2 (3.85%) Advertising
5 2 (3.85%) Analytical Skills
6 1 (1.92%) Finance
6 1 (1.92%) Retail
Job Titles
1 18 (34.62%) Analyst
2 13 (25.00%) Digital Analyst
3 9 (17.31%) Lead
4 8 (15.38%) Analytics Manager
5 7 (13.46%) Web Analytics Manager
5 7 (13.46%) Web Manager
6 6 (11.54%) Developer
6 6 (11.54%) Web Analyst
7 4 (7.69%) Performance Analyst
8 3 (5.77%) PHP Developer
8 3 (5.77%) PHP WordPress Developer
8 3 (5.77%) Senior
8 3 (5.77%) Senior Analyst
8 3 (5.77%) Senior Digital Analyst
8 3 (5.77%) WordPress Developer
9 2 (3.85%) Administrator
9 2 (3.85%) Front-End Developer (Client-Side Developer)
9 2 (3.85%) Implementation Specialist
9 2 (3.85%) SEO Manager
9 2 (3.85%) Technical Administrator
Libraries, Frameworks & Software Standards
1 12 (23.08%) CSS
2 10 (19.23%) REST
3 9 (17.31%) Next.js
3 9 (17.31%) Node.js
3 9 (17.31%) React
4 7 (13.46%) GraphQL
4 7 (13.46%) HTML
5 5 (9.62%) jQuery
5 5 (9.62%) Twitter Bootstrap
6 4 (7.69%) JSON
7 2 (3.85%) Ajax
7 2 (3.85%) LESS
7 2 (3.85%) Razor View Engine
7 2 (3.85%) Sass
7 2 (3.85%) Tailwind CSS
Miscellaneous
1 10 (19.23%) NHS
2 7 (13.46%) Social Media
3 3 (5.77%) Photography
4 1 (1.92%) Mobile App
4 1 (1.92%) Product Ownership
4 1 (1.92%) Virtual Reality
Processes & Methodologies
1 45 (86.54%) Analytics
2 19 (36.54%) Roadmaps
3 17 (32.69%) Web Analytics
4 12 (23.08%) Visualisation
5 11 (21.15%) Agile
5 11 (21.15%) Data Visualisation
5 11 (21.15%) SEO
6 10 (19.23%) Clean Code
6 10 (19.23%) CRM
6 10 (19.23%) E-Commerce
6 10 (19.23%) Full Stack Development
7 9 (17.31%) User Experience
8 8 (15.38%) Business Intelligence
8 8 (15.38%) Data Science
8 8 (15.38%) Product Management
9 7 (13.46%) CI/CD
9 7 (13.46%) Open Source
9 7 (13.46%) Tag Management
10 6 (11.54%) Dashboard Development
10 6 (11.54%) Front End Development
Programming Languages
1 9 (17.31%) TypeScript
2 8 (15.38%) JavaScript
3 6 (11.54%) SQL
4 5 (9.62%) PHP
5 2 (3.85%) C#
5 2 (3.85%) JSX
6 1 (1.92%) Python
Qualifications
1 9 (17.31%) DBS Check
2 7 (13.46%) CIPD
3 4 (7.69%) BPSS Clearance
4 3 (5.77%) Degree
5 2 (3.85%) Computer Science Degree
5 2 (3.85%) Security Cleared
Quality Assurance & Compliance
1 10 (19.23%) Accessibility
2 1 (1.92%) Actionable Recommendations
System Software
1 7 (13.46%) Docker
Vendors
1 52 (100.00%) Google
2 4 (7.69%) Adobe
3 3 (5.77%) TikTok
3 3 (5.77%) WooCommerce
3 3 (5.77%) YouTube
4 2 (3.85%) Ahrefs
4 2 (3.85%) Facebook
4 2 (3.85%) Instagram
4 2 (3.85%) Microsoft
4 2 (3.85%) Screaming Frog
5 1 (1.92%) Ensighten
5 1 (1.92%) Hotjar
5 1 (1.92%) HubSpot
5 1 (1.92%) Optimizely
5 1 (1.92%) Twitter