Period
to 21 November 2017

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Hitwise products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Hitwise over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Experian Hitwise.

Hitwise
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 1191 1234 1279
Rank change year-on-year +43 +45 +31
Permanent jobs citing Hitwise 15 9 22
As % of all permanent IT jobs advertised in the UK 0.008% 0.005% 0.010%
As % of the Vendors category 0.019% 0.011% 0.022%
Number of salaries quoted 14 9 11
UK median annual salary £28,000 £30,000 £37,500
Median salary % change year-on-year -6.67% -20.00% +7.14%
10th Percentile £26,000 £24,750 £28,750
90th Percentile £57,500 £64,750 £68,750
UK excluding London median annual salary £28,000 £27,000 £36,500
% change year-on-year +3.70% -26.03% +12.31%

Hitwise is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 80618 82805 99305
As % of all permanent IT jobs advertised in the UK 44.56% 43.83% 45.69%
Number of salaries quoted 62381 66883 80874
UK median annual salary £47,500 £46,000 £45,000
Median salary % change year-on-year +3.26% +2.22% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £75,000 £75,000 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Hitwise
Job Vacancy Trend

Job postings citing Hitwise as a percentage of all IT jobs advertised.

Job vacancy trend for Hitwise in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise.

Salary trend for Hitwise in the UK

Hitwise
Salary Histogram

The salary distribution of IT jobs citing Hitwise over the 6 months to 21 November 2017.

Salary histogram for Hitwise in the UK

Hitwise
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Hitwise within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 15 £28,000 -6.67% 2
UK excluding London +32 12 £28,000 +3.70% 1
North of England - 9 £28,000 -
North West - 9 £28,000 -
London +22 3 £55,000 +27.56% 1
South East - 2 £47,500 -
East of England +4 1 - - 1

For the 6 months to 21 November 2017, IT jobs citing Hitwise also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Hitwise.

1 15 (100.00%) Google
1 15 (100.00%) Google Analytics
1 15 (100.00%) Analytics
2 14 (93.33%) Marketing
3 11 (73.33%) SEO
3 11 (73.33%) Analytical Skills
4 8 (53.33%) Digital Media
5 7 (46.67%) Social Media
5 7 (46.67%) User Experience
5 7 (46.67%) Microsoft Excel
6 6 (40.00%) B2B
6 6 (40.00%) E-Commerce
6 6 (40.00%) Digital Marketing
6 6 (40.00%) Pay per click
7 5 (33.33%) comScore
8 4 (26.67%) Link Building
8 4 (26.67%) Marketing Strategy
8 4 (26.67%) Performance Analysis
8 4 (26.67%) AdWords
8 4 (26.67%) Brand Awareness
8 4 (26.67%) Lead Generation
8 4 (26.67%) DoubleClick
8 4 (26.67%) Copywriting
8 4 (26.67%) Advertising
8 4 (26.67%) B2C
8 4 (26.67%) Microsoft
8 4 (26.67%) Budgeting and Forecasting
8 4 (26.67%) Customer Acquisition
9 3 (20.00%) Adobe
9 3 (20.00%) Business Intelligence

Hitwise
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.67%) CMS
Applications
1 7 (46.67%) Microsoft Excel
2 2 (13.33%) SPSS
3 1 (6.67%) Photoshop
Business Applications
1 1 (6.67%) Magento
Cloud Services
1 15 (100.00%) Google Analytics
2 4 (26.67%) AdWords
3 3 (20.00%) Adobe Analytics
4 1 (6.67%) Flurry Analytics
Communications & Networking
1 2 (13.33%) Internet
Database & Business Intelligence
1 2 (13.33%) MS Access
1 2 (13.33%) Power BI
2 1 (6.67%) Big Data
General
1 14 (93.33%) Marketing
2 4 (26.67%) Advertising
2 4 (26.67%) Brand Awareness
3 2 (13.33%) Retail
4 1 (6.67%) Telecoms
Job Titles
1 4 (26.67%) PPC Manager
1 4 (26.67%) SEO Manager
2 3 (20.00%) Analyst
3 2 (13.33%) Analytics Manager
3 2 (13.33%) Data Manager
3 2 (13.33%) Digital Analyst
4 1 (6.67%) Data Analytics Manager
4 1 (6.67%) Digital Analytics Manager
4 1 (6.67%) Insight Analyst
4 1 (6.67%) Senior Analytics Manager
4 1 (6.67%) Senior Digital Analytics Manager
4 1 (6.67%) Senior Manager
4 1 (6.67%) Web Editor
Libraries, Frameworks & Software Standards
1 1 (6.67%) HTML
Miscellaneous
1 11 (73.33%) Analytical Skills
2 8 (53.33%) Digital Media
3 7 (46.67%) Social Media
3 7 (46.67%) User Experience
4 1 (6.67%) Credit Risk
Processes & Methodologies
1 15 (100.00%) Analytics
2 11 (73.33%) SEO
3 6 (40.00%) B2B
3 6 (40.00%) Digital Marketing
3 6 (40.00%) E-Commerce
3 6 (40.00%) Pay per click
4 4 (26.67%) B2C
4 4 (26.67%) Budgeting and Forecasting
4 4 (26.67%) Copywriting
4 4 (26.67%) Customer Acquisition
4 4 (26.67%) Lead Generation
4 4 (26.67%) Link Building
4 4 (26.67%) Marketing Strategy
4 4 (26.67%) Performance Analysis
5 3 (20.00%) Business Intelligence
5 3 (20.00%) Web Analytics
6 2 (13.33%) Data Analysis
6 2 (13.33%) Data Visualisation
6 2 (13.33%) Social Media Analytics
6 2 (13.33%) Visualisation
Programming Languages
1 2 (13.33%) R
2 1 (6.67%) VBA
Qualifications
1 1 (6.67%) Degree
1 1 (6.67%) Numerate Degree
Vendors
1 15 (100.00%) Google
2 5 (33.33%) comScore
3 4 (26.67%) DoubleClick
3 4 (26.67%) Microsoft
4 3 (20.00%) Adobe
5 2 (13.33%) Facebook
5 2 (13.33%) Tableau
5 2 (13.33%) Twitter