Period
to 20 November 2019

The median annual salary for an Online Marketing Manager was £65,000 in advertised job vacancies during the 6 months to 20 November 2019.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Online Marketing Manager
UK
6 months to
20 Nov 2019
Same period 2018 Same period 2017
Rank 1039 1152 1204
Rank change year-on-year +113 +52 +37
Permanent jobs requiring an Online Marketing Manager 3 2 6
As % of all permanent IT jobs advertised in the UK 0.002% 0.001% 0.003%
As % of the Job Titles category 0.002% 0.001% 0.003%
Number of salaries quoted 2 2 6
UK median annual salary £65,000 £19,000 £40,000
Median salary % change year-on-year +242.11% -52.50% -26.61%
UK excluding London median annual salary £65,000 £19,000 -
% change year-on-year +242.11% - -

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 130,415 156,401 172,724
% of permanent IT jobs with a recognized job title 95.59% 95.87% 96.00%
Number of salaries quoted 104,392 125,963 138,601
UK median annual salary £50,000 £50,000 £48,500
Median salary % change year-on-year - +3.09% +2.11%
10th Percentile £28,250 £27,500 £27,500
90th Percentile £85,000 £82,500 £78,750
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Online Marketing Manager
Job Vacancy Trend

Job postings that featured Online Marketing Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Online Marketing Manager in the UK

Online Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing Manager.

Salary trend for Online Marketing Manager in the UK

Online Marketing Manager
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing Manager within the UK over the 6 months to 20 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +98 3 £65,000 +242.11%
UK excluding London +60 3 £65,000 +242.11%
Midlands +43 2 £65,000 +242.11%
West Midlands +40 1 £65,000 +242.11%
East Midlands - 1 £65,000 -
North West - 1 - -
North of England - 1 - -

Online Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 20 November 2019, Online Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Online Marketing Manager in the job title.

1 3 (100.00%) Agile Software Development
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Marketing
1 3 (100.00%) Degree
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Analytics
2 2 (66.67%) User Experience
2 2 (66.67%) Broadband
2 2 (66.67%) Telecoms
3 1 (33.33%) Finance
3 1 (33.33%) SQL
3 1 (33.33%) Python
3 1 (33.33%) Adobe
3 1 (33.33%) Project Management
3 1 (33.33%) Online Marketing
3 1 (33.33%) R
3 1 (33.33%) Adobe Analytics
3 1 (33.33%) Omniture
3 1 (33.33%) Google
3 1 (33.33%) Tag Management
3 1 (33.33%) Data Workbench
3 1 (33.33%) Digital Analytics
3 1 (33.33%) Virgin Media
3 1 (33.33%) Tealium
3 1 (33.33%) Planning and Forecasting
3 1 (33.33%) Affiliate Marketing
3 1 (33.33%) Affiliate Network
3 1 (33.33%) Virtual Team
3 1 (33.33%) Actionable Insight
3 1 (33.33%) A/B Testing

Online Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (33.33%) Data Workbench
Cloud Services
1 1 (33.33%) Adobe Analytics
Communications & Networking
1 2 (66.67%) Broadband
General
1 3 (100.00%) Marketing
2 2 (66.67%) Telecoms
3 1 (33.33%) Finance
Miscellaneous
1 3 (100.00%) Analytical Skills
2 2 (66.67%) User Experience
3 1 (33.33%) Self-Motivation
3 1 (33.33%) Virtual Team
Processes & Methodologies
1 3 (100.00%) Agile Software Development
2 2 (66.67%) Analytics
2 2 (66.67%) Marketing Strategy
3 1 (33.33%) A/B Testing
3 1 (33.33%) Acceptance Criteria
3 1 (33.33%) Actionable Insight
3 1 (33.33%) Affiliate Marketing
3 1 (33.33%) Affiliate Network
3 1 (33.33%) Analytical Thinking
3 1 (33.33%) Coaching
3 1 (33.33%) Collaborative Working
3 1 (33.33%) Commercial Awareness
3 1 (33.33%) Creative Thinking
3 1 (33.33%) Customer Acquisition
3 1 (33.33%) Customer-Centricity
3 1 (33.33%) Digital Analytics
3 1 (33.33%) Innovative Thinking
3 1 (33.33%) Line Management
3 1 (33.33%) Planning and Forecasting
3 1 (33.33%) Tag Management
Programming Languages
1 1 (33.33%) Python
1 1 (33.33%) R
1 1 (33.33%) SQL
Qualifications
1 3 (100.00%) Degree
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Facebook
1 1 (33.33%) Google
1 1 (33.33%) Omniture
1 1 (33.33%) Tealium
1 1 (33.33%) Virgin Media