Social Media Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 6 months to 24 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
24 Apr 2024
Same period 2023 Same period 2022
Rank 870 979 1176
Rank change year-on-year +109 +197 -296
Permanent jobs citing Social Media Marketing 24 6 28
As % of all permanent jobs advertised in the UK 0.025% 0.006% 0.018%
As % of the Processes & Methodologies category 0.028% 0.006% 0.019%
Number of salaries quoted 20 6 25
10th Percentile £26,125 £31,875 -
25th Percentile £27,938 £32,500 £25,750
Median annual salary (50th Percentile) £35,000 £36,250 £40,000
Median % change year-on-year -3.45% -9.38% +53.85%
75th Percentile £43,750 £45,313 £51,750
90th Percentile £68,750 £59,375 £58,750
UK excluding London median annual salary £35,000 £35,000 £52,500
% change year-on-year - -33.33% +101.92%

All Process and Methodology Skills
UK

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,343 100,922 147,129
As % of all permanent jobs advertised in the UK 86.11% 95.64% 95.57%
Number of salaries quoted 59,769 59,097 83,311
10th Percentile £29,000 £34,000 £33,488
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Social Media Marketing
Job Vacancy Trend

Job postings citing Social Media Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Social Media Marketing.

Salary trend for Social Media Marketing in the UK

Social Media Marketing
Salary Histogram

Salary distribution for jobs citing Social Media Marketing over the 6 months to 24 April 2024.

Salary histogram for Social Media Marketing in the UK

Social Media Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 24 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +140 22 £36,250 - 33
UK excluding London +41 20 £35,000 - 26
North of England - 12 £35,000 - 7
Yorkshire - 8 £32,500 - 4
Work from Home +107 6 £40,000 +6.67% 13
East of England - 5 £62,500 - 5
London +160 4 £45,000 +12.50% 8
North West - 4 £42,500 - 3
Scotland - 2 £27,000 -
South East - 1 - - 5

Social Media Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (33.33%) CMS
2 2 (8.33%) WordPress
Applications
1 4 (16.67%) Trello
2 3 (12.50%) Adobe Illustrator
2 3 (12.50%) Photoshop
3 1 (4.17%) Microsoft Excel
3 1 (4.17%) Microsoft PowerPoint
Business Applications
1 3 (12.50%) Shopify
Cloud Services
1 6 (25.00%) Google Analytics
2 4 (16.67%) Canva
3 3 (12.50%) Google Ads
4 1 (4.17%) Google Tag Manager
Communications & Networking
1 2 (8.33%) DNS
Database & Business Intelligence
1 2 (8.33%) Big Data
Development Applications
1 4 (16.67%) JIRA
General
1 24 (100.00%) Marketing
2 8 (33.33%) Social Skills
3 6 (25.00%) Retail
4 4 (16.67%) Advertising
4 4 (16.67%) Analytical Skills
4 4 (16.67%) Finance
5 1 (4.17%) Brand Awareness
5 1 (4.17%) Inclusion and Diversity
5 1 (4.17%) Organisational Skills
5 1 (4.17%) Public Sector
Job Titles
1 4 (16.67%) Analyst
1 4 (16.67%) Developer
1 4 (16.67%) Digital Analyst
2 3 (12.50%) Front-End Developer (Client-Side Developer)
2 3 (12.50%) Senior
2 3 (12.50%) Senior Data Warehouse Specialist
2 3 (12.50%) Senior SEO Specialist
2 3 (12.50%) SEO Specialist
3 2 (8.33%) Analytics Manager
3 2 (8.33%) Front-End Engineer (Client-Side Engineer)
3 2 (8.33%) PPC Manager
3 2 (8.33%) Project Analyst
3 2 (8.33%) Sales Representative
3 2 (8.33%) SEO Manager
3 2 (8.33%) Web Analyst
4 1 (4.17%) Head of Marketing
4 1 (4.17%) Lead
4 1 (4.17%) Lead Generation Executive
4 1 (4.17%) Social Media Manager
4 1 (4.17%) Web Support Analyst
Libraries, Frameworks & Software Standards
1 8 (33.33%) CSS
1 8 (33.33%) HTML
2 3 (12.50%) HTML5
3 2 (8.33%) jQuery
3 2 (8.33%) Node.js
3 2 (8.33%) React
3 2 (8.33%) Sass
3 2 (8.33%) Vue
4 1 (4.17%) Laravel
Miscellaneous
1 24 (100.00%) Social Media
2 4 (16.67%) Algorithms
3 3 (12.50%) Self-Motivation
4 2 (8.33%) Graphic Design
4 2 (8.33%) Video Editing
5 1 (4.17%) Analytical Mindset
5 1 (4.17%) Blockchain
5 1 (4.17%) Web3
Processes & Methodologies
1 13 (54.17%) E-Commerce
2 11 (45.83%) Analytics
3 10 (41.67%) Digital Marketing
3 10 (41.67%) SEO
4 6 (25.00%) Marketing Strategy
4 6 (25.00%) Pay per click
4 6 (25.00%) Project Management
5 5 (20.83%) Data Analysis
5 5 (20.83%) Front End Development
5 5 (20.83%) Link Building
5 5 (20.83%) Strategic Thinking
6 4 (16.67%) Content Marketing
6 4 (16.67%) Copywriting
6 4 (16.67%) PRINCE2
6 4 (16.67%) User Experience
6 4 (16.67%) Web Analytics
6 4 (16.67%) Web Development
7 3 (12.50%) Collaborative Culture
7 3 (12.50%) Content Marketing Strategy
7 3 (12.50%) Conversion Rate Optimisation
Programming Languages
1 3 (12.50%) JavaScript
2 1 (4.17%) PHP
Qualifications
1 2 (8.33%) Degree
Quality Assurance & Compliance
1 3 (12.50%) Accessibility
Vendors
1 7 (29.17%) Adobe
2 6 (25.00%) Google
3 2 (8.33%) Facebook
3 2 (8.33%) Instagram
3 2 (8.33%) Screaming Frog
3 2 (8.33%) TikTok
4 1 (4.17%) HubSpot
4 1 (4.17%) Pinterest
4 1 (4.17%) Snapchat
4 1 (4.17%) Twitter
4 1 (4.17%) YouTube