Web Analytics
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 24 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
24 Apr 2024
Same period 2023 Same period 2022
Rank 815 682 846
Rank change year-on-year -133 +164 -25
Permanent jobs citing Web Analytics 79 318 369
As % of all permanent jobs advertised in the UK 0.081% 0.30% 0.24%
As % of the Processes & Methodologies category 0.094% 0.32% 0.25%
Number of salaries quoted 62 145 178
10th Percentile £31,250 £37,250 £37,876
25th Percentile £37,500 £43,500 £41,438
Median annual salary (50th Percentile) £45,000 £55,000 £52,500
Median % change year-on-year -18.18% +4.76% +16.67%
75th Percentile £59,875 £73,750 £74,688
90th Percentile £72,500 £100,000 £105,000
UK excluding London median annual salary £40,000 £55,000 £50,000
% change year-on-year -27.27% +10.00% +11.11%

All Process and Methodology Skills
UK

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,343 100,922 147,129
As % of all permanent jobs advertised in the UK 86.11% 95.64% 95.57%
Number of salaries quoted 59,769 59,097 83,311
10th Percentile £29,000 £34,000 £33,488
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Web Analytics.

Salary trend for Web Analytics in the UK

Web Analytics
Salary Histogram

Salary distribution for jobs citing Web Analytics over the 6 months to 24 April 2024.

Salary histogram for Web Analytics in the UK

Web Analytics
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 6 months to 24 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -103 71 £45,000 -20.35% 44
UK excluding London -127 46 £40,000 -27.27% 29
Work from Home -44 39 £45,001 -10.43% 23
London +65 25 £48,000 -19.36% 19
North of England -44 20 £40,000 -20.38% 15
Midlands +17 15 £32,500 -38.97% 5
North West -1 12 £58,500 +16.45% 13
East Midlands - 11 £32,500 - 1
Yorkshire +8 8 £40,000 - 1
East of England +32 5 £57,500 +25.00% 2
South East -28 5 £56,000 -13.85% 4
West Midlands +34 4 £32,500 -42.48% 4
Scotland -61 1 £45,000 +10.16%

Web Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.86%) CMS
2 4 (5.06%) Confluence
3 1 (1.27%) Apache
3 1 (1.27%) Apache Airflow
3 1 (1.27%) SAS
Applications
1 18 (22.78%) Microsoft Excel
2 4 (5.06%) Microsoft PowerPoint
2 4 (5.06%) Trello
3 2 (2.53%) Microsoft Office
4 1 (1.27%) InVision
Business Applications
1 1 (1.27%) Exchequer
1 1 (1.27%) Magento
Cloud Services
1 43 (54.43%) Google Analytics
2 23 (29.11%) Power Platform
3 17 (21.52%) Google Tag Manager
4 12 (15.19%) GCP
5 10 (12.66%) Adobe Analytics
6 7 (8.86%) Google Data Studio
7 5 (6.33%) Azure
8 4 (5.06%) Azure Cosmos DB
8 4 (5.06%) GitHub
8 4 (5.06%) Google Sheets
8 4 (5.06%) PaaS
9 3 (3.80%) Cloud Computing
9 3 (3.80%) Siteimprove
10 2 (2.53%) Asana
10 2 (2.53%) Basecamp
10 2 (2.53%) Contentsquare
10 2 (2.53%) Heroku
10 2 (2.53%) Smartsheet
11 1 (1.27%) dbt
11 1 (1.27%) Pendo
Communications & Networking
1 3 (3.80%) Network Security
Database & Business Intelligence
1 23 (29.11%) Power BI
2 21 (26.58%) Tableau
3 14 (17.72%) Looker
4 8 (10.13%) BigQuery
5 7 (8.86%) QlikView
6 4 (5.06%) Azure SQL Database
6 4 (5.06%) Power Query
6 4 (5.06%) SQL Server
7 2 (2.53%) Data Lake
7 2 (2.53%) Relational Database
8 1 (1.27%) Big Data
8 1 (1.27%) Data Warehouse
Development Applications
1 6 (7.59%) JIRA
2 4 (5.06%) Visual Studio
General
1 57 (72.15%) Marketing
2 34 (43.04%) Social Skills
3 25 (31.65%) Analytical Skills
4 8 (10.13%) Finance
4 8 (10.13%) Local Government
5 7 (8.86%) Pharmaceutical
6 6 (7.59%) Public Sector
7 5 (6.33%) Advertising
8 4 (5.06%) Legal
9 3 (3.80%) Retail
10 2 (2.53%) Presentation Skills
11 1 (1.27%) Games
11 1 (1.27%) Inclusion and Diversity
11 1 (1.27%) Influencing Skills
Job Titles
1 40 (50.63%) Analyst
2 18 (22.78%) Web Analyst
3 16 (20.25%) Analytics Manager
4 15 (18.99%) Web Analytics Manager
4 15 (18.99%) Web Manager
5 12 (15.19%) Digital Analyst
6 9 (11.39%) Data Analyst
7 6 (7.59%) Senior
8 4 (5.06%) Customer Analyst
8 4 (5.06%) Customer Insight Analyst
8 4 (5.06%) Insight Analyst
8 4 (5.06%) Performance Analyst
9 3 (3.80%) Designer
9 3 (3.80%) IT Engineer
9 3 (3.80%) IT Support
9 3 (3.80%) Mobile Product Manager
9 3 (3.80%) Operations Support Engineer
9 3 (3.80%) Senior SEO Specialist
9 3 (3.80%) SEO Manager
9 3 (3.80%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 9 (11.39%) CSS
1 9 (11.39%) HTML
2 4 (5.06%) JSON
3 2 (2.53%) .NET
4 1 (1.27%) Apache Beam
4 1 (1.27%) GraphQL
4 1 (1.27%) React
4 1 (1.27%) REST
Miscellaneous
1 14 (17.72%) Social Media
2 7 (8.86%) NHS
3 5 (6.33%) Algorithms
4 3 (3.80%) Blog
4 3 (3.80%) Legacy Systems
4 3 (3.80%) Mobile App
5 2 (2.53%) Data Structures
5 2 (2.53%) Marketing Technology
6 1 (1.27%) Digital Media
6 1 (1.27%) Graphic Design
6 1 (1.27%) Self-Motivation
6 1 (1.27%) Video Editing
Operating Systems
1 2 (2.53%) Android
1 2 (2.53%) Apple iOS
Processes & Methodologies
1 79 (100.00%) Analytics
2 26 (32.91%) Digital Marketing
3 25 (31.65%) Business Intelligence
4 20 (25.32%) Visualisation
5 18 (22.78%) Data Visualisation
6 15 (18.99%) Agile
6 15 (18.99%) Decision-Making
7 14 (17.72%) Data Analysis
7 14 (17.72%) Roadmaps
8 13 (16.46%) CRM
8 13 (16.46%) User Experience
9 12 (15.19%) Problem-Solving
10 10 (12.66%) SEO
10 10 (12.66%) Tag Management
11 9 (11.39%) E-Commerce
11 9 (11.39%) Trend Analysis
12 8 (10.13%) Conversion Rate Optimisation
12 8 (10.13%) Scrum
13 7 (8.86%) Digital Analytics
13 7 (8.86%) Project Management
Programming Languages
1 32 (40.51%) SQL
2 17 (21.52%) Python
3 14 (17.72%) R
4 8 (10.13%) JavaScript
5 2 (2.53%) Data Analysis Expressions
6 1 (1.27%) Java
6 1 (1.27%) Scala
Qualifications
1 7 (8.86%) CIPD
1 7 (8.86%) DBS Check
2 4 (5.06%) BPSS Clearance
2 4 (5.06%) Degree
3 2 (2.53%) Master's Degree
Quality Assurance & Compliance
1 4 (5.06%) QA
2 2 (2.53%) Accessibility
2 2 (2.53%) Actionable Recommendations
3 1 (1.27%) GDPR
3 1 (1.27%) GMP
Systems Management
1 1 (1.27%) Terraform
Vendors
1 43 (54.43%) Google
2 12 (15.19%) Adobe
3 2 (2.53%) HubSpot
3 2 (2.53%) Microsoft
3 2 (2.53%) Salesforce
3 2 (2.53%) TikTok
4 1 (1.27%) Apteco
4 1 (1.27%) Facebook
4 1 (1.27%) Hotjar
4 1 (1.27%) Instagram
4 1 (1.27%) New Relic
4 1 (1.27%) Twitter
4 1 (1.27%) YouTube