Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
England > West Midlands
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 308 337 318
Rank change year-on-year +29 -19 +13
Permanent jobs citing Social Media Marketing 18 6 6
As % of all permanent IT jobs advertised in the West Midlands 0.18% 0.052% 0.055%
As % of the Processes & Methodologies category 0.20% 0.058% 0.062%
Number of salaries quoted 18 9 7
West Midlands median annual salary £32,500 £55,000 £34,000
Median salary % change year-on-year -40.91% +61.76% +19.30%
10th Percentile £26,325 £26,000 £23,550
90th Percentile £34,750 £58,250 £36,000
England median annual salary £32,500 £33,750 £31,500
% change year-on-year -3.70% +7.14% -10.00%

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8965 10288 9615
As % of all permanent IT jobs advertised in the West Midlands 88.95% 89.17% 87.63%
Number of salaries quoted 7269 8051 7937
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £65,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Social Media Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media Marketing in the West Midlands

Social Media Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing in the West Midlands.

Salary trend for Social Media Marketing in the West Midlands

Social Media Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the West Midlands region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +11 15 £32,500 +18.18%
Solihull - 2 £21,750 -
Social Media Marketing
England

For the 6 months to 18 November 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media Marketing.

1 18 (100.00%) Marketing
1 18 (100.00%) Social Media
2 15 (83.33%) Web Development
2 15 (83.33%) Automotive
2 15 (83.33%) Manufacturing
2 15 (83.33%) jQuery
2 15 (83.33%) Git (software)
2 15 (83.33%) HTML5
2 15 (83.33%) Backbone.js
2 15 (83.33%) AngularJS
2 15 (83.33%) HTML
2 15 (83.33%) JavaScript
2 15 (83.33%) PHP
2 15 (83.33%) SQL
2 15 (83.33%) MySQL
2 15 (83.33%) CSS
2 15 (83.33%) Windows
2 15 (83.33%) Linux
2 15 (83.33%) MVC
2 15 (83.33%) Retail
3 3 (16.67%) SEO
4 2 (11.11%) Finance
4 2 (11.11%) Digital Marketing
5 1 (5.56%) CMS
5 1 (5.56%) Degree
5 1 (5.56%) Google Analytics
5 1 (5.56%) Email Marketing
5 1 (5.56%) Analytics
5 1 (5.56%) Time Management
5 1 (5.56%) Google

Social Media Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) CMS
Cloud Services
1 1 (5.56%) Google Analytics
Database & Business Intelligence
1 15 (83.33%) MySQL
Development Applications
1 15 (83.33%) Git (software)
General
1 18 (100.00%) Marketing
2 15 (83.33%) Automotive
2 15 (83.33%) Manufacturing
2 15 (83.33%) Retail
3 2 (11.11%) Finance
Job Titles
1 15 (83.33%) Developer
1 15 (83.33%) HTML CSS Developer
1 15 (83.33%) HTML Developer
1 15 (83.33%) JavaScript Developer
1 15 (83.33%) MySQL Developer
1 15 (83.33%) PHP Developer
1 15 (83.33%) PHP MySQL Developer
1 15 (83.33%) PHP Web Developer
1 15 (83.33%) Web Developer
2 1 (5.56%) Digital Marketing Manager
2 1 (5.56%) Digital Marketing Specialist
2 1 (5.56%) Marketing Executive
2 1 (5.56%) Marketing Manager
2 1 (5.56%) Marketing Specialist
2 1 (5.56%) SEO Specialist
Libraries, Frameworks & Software Standards
1 15 (83.33%) AngularJS
1 15 (83.33%) Backbone.js
1 15 (83.33%) CSS
1 15 (83.33%) HTML
1 15 (83.33%) HTML5
1 15 (83.33%) jQuery
Miscellaneous
1 18 (100.00%) Social Media
Operating Systems
1 15 (83.33%) Linux
1 15 (83.33%) Windows
Processes & Methodologies
1 15 (83.33%) MVC
1 15 (83.33%) Web Development
2 3 (16.67%) SEO
3 2 (11.11%) Digital Marketing
4 1 (5.56%) Analytics
4 1 (5.56%) Content Management
4 1 (5.56%) Content Marketing
4 1 (5.56%) Email Marketing
4 1 (5.56%) Pay per click
4 1 (5.56%) Time Management
Programming Languages
1 15 (83.33%) JavaScript
1 15 (83.33%) PHP
1 15 (83.33%) SQL
Qualifications
1 1 (5.56%) Degree
Vendors
1 1 (5.56%) Google
1 1 (5.56%) Hootsuite