Period
to 21 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > Yorkshire
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 273 308 339
Rank change year-on-year +35 +31 +2
Permanent jobs citing AdWords 12 8 3
As % of all permanent IT jobs advertised in Yorkshire 0.14% 0.084% 0.027%
As % of the Cloud Services category 0.62% 0.59% 0.32%
Number of salaries quoted 11 8 1
Yorkshire median annual salary £45,000 £23,250 £33,500
Median salary % change year-on-year +93.55% -30.60% +21.82%
10th Percentile £32,500 £19,500 £31,750
90th Percentile £47,500 £41,250 £35,250
England median annual salary £35,000 £31,000 £32,500
% change year-on-year +12.90% -4.62% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,934 1,362 945
As % of all permanent IT jobs advertised in Yorkshire 23.23% 14.32% 8.40%
Number of salaries quoted 1,606 1,149 770
Yorkshire median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £27,750 £23,000 £25,500
90th Percentile £70,000 £61,250 £68,750
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +7.85%

AdWords
Job Vacancy Trend in Yorkshire

Job postings citing AdWords as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for AdWords in Yorkshire

AdWords
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in Yorkshire.

Salary trend for AdWords in Yorkshire

AdWords
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing AdWords in Yorkshire over the 6 months to 21 October 2018.

Salary histogram for AdWords in Yorkshire

AdWords
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the Yorkshire region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +25 12 £45,000 +93.55% 7
AdWords
England

For the 6 months to 21 October 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for AdWords.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 11 (91.67%) Google Analytics
3 9 (75.00%) HTML
4 8 (66.67%) JavaScript
4 8 (66.67%) PHP
4 8 (66.67%) MySQL
4 8 (66.67%) E-Commerce
4 8 (66.67%) MVC
4 8 (66.67%) Zend
4 8 (66.67%) Subversion
4 8 (66.67%) Git (software)
5 7 (58.33%) WordPress
5 7 (58.33%) PHP 5
5 7 (58.33%) OOP
5 7 (58.33%) Photoshop
6 6 (50.00%) CSS
6 6 (50.00%) Linux
6 6 (50.00%) Unit Testing
6 6 (50.00%) Zend Framework
6 6 (50.00%) HTML5
6 6 (50.00%) Jenkins
6 6 (50.00%) Twitter Bootstrap
6 6 (50.00%) CSS3
6 6 (50.00%) User Experience
6 6 (50.00%) Mobile Development
7 5 (41.67%) Games
8 3 (25.00%) SEO
8 3 (25.00%) Marketing
8 3 (25.00%) Web Development

AdWords
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (58.33%) WordPress
Applications
1 7 (58.33%) Photoshop
2 1 (8.33%) Adobe Illustrator
Business Applications
1 1 (8.33%) Shopify
Cloud Services
1 11 (91.67%) Google Analytics
Database & Business Intelligence
1 8 (66.67%) MySQL
Development Applications
1 8 (66.67%) Git (software)
1 8 (66.67%) Subversion
2 6 (50.00%) Jenkins
General
1 5 (41.67%) Games
2 3 (25.00%) Marketing
Job Titles
1 7 (58.33%) Developer
2 4 (33.33%) PHP Developer
2 4 (33.33%) Senior Developer
3 3 (25.00%) SEO Specialist
4 2 (16.67%) Front End Developer (Client-Side Developer)
4 2 (16.67%) Senior PHP Developer
5 1 (8.33%) Backend Developer
5 1 (8.33%) Development Manager
5 1 (8.33%) Full Stack Developer
5 1 (8.33%) PHP Development Manager
5 1 (8.33%) PPC Manager
5 1 (8.33%) Senior Backend Developer
5 1 (8.33%) Senior Front-End Developer
5 1 (8.33%) Senior Full Stack Developer
5 1 (8.33%) Technical Development Manager
5 1 (8.33%) Technical Leader
5 1 (8.33%) Technical Manager
Libraries, Frameworks & Software Standards
1 9 (75.00%) HTML
2 6 (50.00%) CSS
2 6 (50.00%) CSS3
2 6 (50.00%) HTML5
2 6 (50.00%) Twitter Bootstrap
2 6 (50.00%) Zend Framework
3 2 (16.67%) jQuery
3 2 (16.67%) LESS
3 2 (16.67%) Node.js
3 2 (16.67%) React
3 2 (16.67%) Vue.js
Miscellaneous
1 6 (50.00%) User Experience
2 3 (25.00%) Self-Motivation
2 3 (25.00%) Tandem
Operating Systems
1 6 (50.00%) Linux
Processes & Methodologies
1 12 (100.00%) Analytics
2 8 (66.67%) E-Commerce
2 8 (66.67%) MVC
3 7 (58.33%) OOP
4 6 (50.00%) Mobile Development
4 6 (50.00%) Unit Testing
5 3 (25.00%) SEO
5 3 (25.00%) Statistical Analysis
5 3 (25.00%) Technical Analysis
5 3 (25.00%) Web Development
6 2 (16.67%) Front End Development
7 1 (8.33%) B2B
7 1 (8.33%) B2C
7 1 (8.33%) Business Development
7 1 (8.33%) Conversion Rate Optimisation
7 1 (8.33%) Data Management
7 1 (8.33%) Pay per click
7 1 (8.33%) Performance Optimisation
7 1 (8.33%) Time Management
Programming Languages
1 8 (66.67%) JavaScript
1 8 (66.67%) PHP
2 7 (58.33%) PHP 5
Vendors
1 12 (100.00%) Google
2 8 (66.67%) Zend
3 3 (25.00%) Screaming Frog
4 2 (16.67%) Twitter
5 1 (8.33%) PayPal
5 1 (8.33%) Yahoo!