Period
to 19 May 2019

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 19 May 2019 with a comparison to the same period in the previous 2 years.

Google AdWords
England > Yorkshire
6 months to
19 May 2019
Same period 2018 Same period 2017
Rank 286 298 318
Rank change year-on-year +12 +20 +37
Permanent jobs citing AdWords 14 9 12
As % of all permanent IT jobs advertised in Yorkshire 0.19% 0.092% 0.11%
As % of the Cloud Services category 0.71% 0.48% 0.89%
Number of salaries quoted 10 4 18
Yorkshire median annual salary £33,750 £30,000 £36,000
Median salary % change year-on-year +12.50% -16.67% +12.50%
10th Percentile £26,500 £19,675 £28,750
90th Percentile £55,000 £38,750 £39,000
England median annual salary £40,000 £33,250 £32,500
% change year-on-year +20.30% +2.31% +3.17%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,976 1,868 1,350
As % of all permanent IT jobs advertised in Yorkshire 26.67% 19.03% 12.67%
Number of salaries quoted 1,640 1,563 1,176
Yorkshire median annual salary £45,000 £45,000 £43,000
Median salary % change year-on-year - +4.65% +1.18%
10th Percentile £28,750 £26,250 £26,250
90th Percentile £70,000 £70,000 £63,750
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

AdWords
Job Vacancy Trend in Yorkshire

Job postings citing AdWords as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for AdWords in Yorkshire

AdWords
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in Yorkshire.

Salary trend for AdWords in Yorkshire

AdWords
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing AdWords in Yorkshire over the 6 months to 19 May 2019.

Salary histogram for AdWords in Yorkshire

AdWords
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the Yorkshire region over the 6 months to 19 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +51 11 £45,000 +50.00%
East Yorkshire - 2 £28,000 -
South Yorkshire 0 1 £30,000 +93.55%
AdWords
England

For the 6 months to 19 May 2019, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for AdWords.

1 13 (92.86%) Google
2 11 (78.57%) Analytics
3 9 (64.29%) Google Analytics
3 9 (64.29%) HTML
4 8 (57.14%) JavaScript
4 8 (57.14%) CSS
4 8 (57.14%) HTML5
5 7 (50.00%) WordPress
5 7 (50.00%) Twitter Bootstrap
5 7 (50.00%) PHP
5 7 (50.00%) MySQL
5 7 (50.00%) E-Commerce
6 6 (42.86%) MVC
6 6 (42.86%) Pay per click
6 6 (42.86%) Subversion
6 6 (42.86%) Zend
6 6 (42.86%) User Experience
6 6 (42.86%) CSS3
6 6 (42.86%) Git (software)
7 5 (35.71%) PHP 5
7 5 (35.71%) Time Management
7 5 (35.71%) Photoshop
7 5 (35.71%) OOP
7 5 (35.71%) Sketch
8 4 (28.57%) Marketing
8 4 (28.57%) LESS
9 3 (21.43%) Shopify
9 3 (21.43%) Node.js
9 3 (21.43%) Jenkins
9 3 (21.43%) jQuery

AdWords
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (50.00%) WordPress
2 1 (7.14%) CMS
2 1 (7.14%) Drupal
Applications
1 5 (35.71%) Photoshop
1 5 (35.71%) Sketch
2 3 (21.43%) Microsoft Excel
2 3 (21.43%) Microsoft PowerPoint
3 2 (14.29%) Adobe Illustrator
Business Applications
1 3 (21.43%) Shopify
2 2 (14.29%) Magento
Cloud Services
1 9 (64.29%) Google Analytics
2 1 (7.14%) npm
2 1 (7.14%) SaaS
Database & Business Intelligence
1 7 (50.00%) MySQL
Development Applications
1 6 (42.86%) Git (software)
1 6 (42.86%) Subversion
2 3 (21.43%) Jenkins
3 1 (7.14%) Grunt
3 1 (7.14%) gulp
3 1 (7.14%) Vagrant
3 1 (7.14%) Xdebug
General
1 4 (28.57%) Marketing
2 3 (21.43%) Advertising
3 1 (7.14%) Retail
Job Titles
1 7 (50.00%) Developer
2 6 (42.86%) Senior Developer
3 3 (21.43%) Front End Developer (Client-Side Developer)
3 3 (21.43%) Marketing Manager
3 3 (21.43%) PHP Developer
3 3 (21.43%) PPC Manager
3 3 (21.43%) Senior PHP Developer
4 2 (14.29%) Digital Marketing Manager
4 2 (14.29%) PPC Executive
4 2 (14.29%) Senior Front-End Developer
5 1 (7.14%) JavaScript Developer
5 1 (7.14%) Magento Developer
5 1 (7.14%) PPC Specialist
5 1 (7.14%) Senior Magento Developer
5 1 (7.14%) SEO Specialist
Libraries, Frameworks & Software Standards
1 9 (64.29%) HTML
2 8 (57.14%) CSS
2 8 (57.14%) HTML5
3 7 (50.00%) Twitter Bootstrap
4 6 (42.86%) CSS3
5 4 (28.57%) LESS
6 3 (21.43%) jQuery
6 3 (21.43%) Node.js
6 3 (21.43%) React
6 3 (21.43%) Vue.js
6 3 (21.43%) Zend Framework
7 1 (7.14%) Compass CSS Framework
7 1 (7.14%) Sass
Miscellaneous
1 6 (42.86%) User Experience
2 2 (14.29%) Analytical Skills
3 1 (7.14%) Social Media
Operating Systems
1 3 (21.43%) Linux
Processes & Methodologies
1 11 (78.57%) Analytics
2 7 (50.00%) E-Commerce
3 6 (42.86%) MVC
3 6 (42.86%) Pay per click
4 5 (35.71%) OOP
4 5 (35.71%) Time Management
5 3 (21.43%) B2C
5 3 (21.43%) Digital Marketing
5 3 (21.43%) Front End Development
5 3 (21.43%) Mobile Development
5 3 (21.43%) SEO
5 3 (21.43%) Unit Testing
6 2 (14.29%) B2B
6 2 (14.29%) Display Advertising
6 2 (14.29%) Mathematics
6 2 (14.29%) Performance Optimisation
6 2 (14.29%) Strategic Thinking
7 1 (7.14%) Continuous Improvement
7 1 (7.14%) Load Balancing
7 1 (7.14%) Performance Management
Programming Languages
1 8 (57.14%) JavaScript
2 7 (50.00%) PHP
3 5 (35.71%) PHP 5
Systems Management
1 1 (7.14%) Ansible
Vendors
1 13 (92.86%) Google
2 6 (42.86%) Zend
3 3 (21.43%) PayPal
4 2 (14.29%) DoubleClick
4 2 (14.29%) Facebook
4 2 (14.29%) Marin
4 2 (14.29%) Microsoft