The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
England / Yorkshire
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank - 231 -
Permanent jobs citing Direct Marketing 0 8 0
As % of all permanent IT jobs advertised in Yorkshire - 0.14% -
As % of the Processes & Methodologies category - 0.16% -
Number of salaries quoted 0 7 0
Median salary - £42,500 -
UK excluding London median salary £35,000 £38,750 £35,000
% change year-on-year -9.67% +10.71%  

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process and methodology skills.

Process & Methodology Skills
Yorkshire
Permanent job vacancies with a requirement for process and methodology skills 4891 5097 6088
As % of all permanent IT job vacancies advertised in Yorkshire 91.42% 89.78% 89.37%
Number of salaries quoted 4108 4255 4986
Median salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25%  
90% offered a salary of more than £30,000 £29,500 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Direct Marketing
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Direct Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in Yorkshire

Direct Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in Yorkshire.

Salary trend for Direct Marketing in Yorkshire

For the 6 months to 24 June 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Direct Marketing.

1 4 (100.00%) Marketing
1 4 (100.00%) Customer Insight
2 3 (75.00%) Propensity Modelling
2 3 (75.00%) Analytical Skills
2 3 (75.00%) Market Research
2 3 (75.00%) Predictive Modelling
2 3 (75.00%) SQL
2 3 (75.00%) SharePoint
2 3 (75.00%) Data Modelling
3 2 (50.00%) Microsoft Excel
3 2 (50.00%) Finance
3 2 (50.00%) Dashboard Development
3 2 (50.00%) Customer Segmentation
4 1 (25.00%) Analytics
4 1 (25.00%) Customer Acquisition
4 1 (25.00%) Master's Degree
4 1 (25.00%) Numerate Degree
4 1 (25.00%) Retail
4 1 (25.00%) Economics
4 1 (25.00%) Google
4 1 (25.00%) Statistics
4 1 (25.00%) CRM
4 1 (25.00%) Social Media
4 1 (25.00%) Customer Engagement
4 1 (25.00%) Degree
4 1 (25.00%) Google Analytics
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Multivariate Testing

Direct Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) SharePoint
Applications
1 2 (50.00%) Microsoft Excel
Cloud Services
1 1 (25.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 2 (50.00%) Finance
3 1 (25.00%) Retail
Job Titles
1 4 (100.00%) Analyst
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Digital Marketing Analyst
2 1 (25.00%) Marketing Analyst
Miscellaneous
1 3 (75.00%) Analytical Skills
2 1 (25.00%) Social Media
Processes & Methodologies
1 4 (100.00%) Customer Insight
2 3 (75.00%) Data Modelling
2 3 (75.00%) Market Research
2 3 (75.00%) Predictive Modelling
2 3 (75.00%) Propensity Modelling
3 2 (50.00%) Customer Segmentation
3 2 (50.00%) Dashboard Development
4 1 (25.00%) Analytics
4 1 (25.00%) CRM
4 1 (25.00%) Customer Acquisition
4 1 (25.00%) Customer Engagement
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Economics
4 1 (25.00%) Multivariate Testing
4 1 (25.00%) Statistics
Programming Languages
1 3 (75.00%) SQL
Qualifications
1 1 (25.00%) Degree
1 1 (25.00%) Master's Degree
1 1 (25.00%) Numerate Degree
Vendors
1 1 (25.00%) Google