Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
England > Yorkshire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 302 313 314
Rank change year-on-year +11 +1 +20
Permanent jobs citing Online Marketing 10 20 51
As % of all permanent IT jobs advertised in Yorkshire 0.10% 0.18% 0.39%
As % of the Processes & Methodologies category 0.11% 0.20% 0.43%
Number of salaries quoted 9 20 54
Yorkshire median annual salary £30,000 £34,000 £35,000
Median salary % change year-on-year -11.76% -2.86% +16.67%
10th Percentile £25,100 £31,100 £19,325
90th Percentile £37,500 £52,500 £45,500
England median annual salary £37,500 £42,000 £35,000
% change year-on-year -10.71% +20.00% -10.26%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8912 9952 11868
As % of all permanent IT jobs advertised in Yorkshire 90.13% 89.53% 90.24%
Number of salaries quoted 7464 8373 9663
Yorkshire median annual salary £42,500 £42,000 £40,000
Median salary % change year-on-year +1.19% +5.00% +1.27%
10th Percentile £26,250 £26,250 £26,000
90th Percentile £61,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Online Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Online Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Online Marketing in Yorkshire

Online Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in Yorkshire.

Salary trend for Online Marketing in Yorkshire

Online Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the Yorkshire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North Yorkshire +13 4 £33,750 -0.74%
South Yorkshire +21 3 £30,000 -7.69% 1
West Yorkshire +3 2 £25,000 -28.57% 1
Online Marketing
England

For the 6 months to 21 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Online Marketing.

1 10 (100.00%) Marketing
2 4 (40.00%) SEO
2 4 (40.00%) Google
3 3 (30.00%) Digital Marketing
3 3 (30.00%) CMS
3 3 (30.00%) Website Architecture
3 3 (30.00%) Social Media
3 3 (30.00%) Analytics
4 2 (20.00%) Twitter
4 2 (20.00%) Analytical Skills
4 2 (20.00%) E-Commerce
4 2 (20.00%) Workflow
4 2 (20.00%) PMI
4 2 (20.00%) PMI Certification
4 2 (20.00%) Internet
4 2 (20.00%) Email Marketing
4 2 (20.00%) Internet Marketing
5 1 (10.00%) jQuery
5 1 (10.00%) Usability Testing
5 1 (10.00%) WordPress
5 1 (10.00%) PCI DSS
5 1 (10.00%) Spreadsheet
5 1 (10.00%) Agile Software Development
5 1 (10.00%) Data Analysis
5 1 (10.00%) Microsoft PowerPoint
5 1 (10.00%) Web Development
5 1 (10.00%) JIRA
5 1 (10.00%) QA
5 1 (10.00%) Blog
5 1 (10.00%) Google Analytics

Online Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (30.00%) CMS
2 1 (10.00%) WordPress
Applications
1 1 (10.00%) HipChat
1 1 (10.00%) Microsoft Excel
1 1 (10.00%) Microsoft PowerPoint
1 1 (10.00%) Spreadsheet
1 1 (10.00%) UserZoom
Business Applications
1 1 (10.00%) Magento
Cloud Services
1 1 (10.00%) AdWords
1 1 (10.00%) G Suite
1 1 (10.00%) Google Analytics
1 1 (10.00%) Slack
Communications & Networking
1 2 (20.00%) Internet
2 1 (10.00%) SSL
Database & Business Intelligence
1 1 (10.00%) MySQL
Development Applications
1 1 (10.00%) Git (software)
1 1 (10.00%) JIRA
General
1 10 (100.00%) Marketing
Job Titles
1 6 (60.00%) Account Manager
2 3 (30.00%) Digital Account Manager
2 3 (30.00%) SEO Account Manager
2 3 (30.00%) SEO Manager
2 3 (30.00%) Technical Account Manager
2 3 (30.00%) Technical Manager
3 2 (20.00%) Campaign Manager
4 1 (10.00%) Developer
4 1 (10.00%) E-Commerce Developer
4 1 (10.00%) E-Commerce PHP Developer
4 1 (10.00%) E-Commerce Web Developer
4 1 (10.00%) Email Marketing Manager
4 1 (10.00%) HTML Developer
4 1 (10.00%) JavaScript Developer
4 1 (10.00%) Marketing Manager
4 1 (10.00%) PHP Developer
4 1 (10.00%) PHP Web Developer
4 1 (10.00%) Project Manager
4 1 (10.00%) User Experience Researcher
4 1 (10.00%) User Researcher
Libraries, Frameworks & Software Standards
1 1 (10.00%) CSS
1 1 (10.00%) CSS3
1 1 (10.00%) HTML
1 1 (10.00%) HTML5
1 1 (10.00%) jQuery
Miscellaneous
1 3 (30.00%) Social Media
2 2 (20.00%) Analytical Skills
2 2 (20.00%) PMI
3 1 (10.00%) Algorithms
3 1 (10.00%) Blog
3 1 (10.00%) Mobile App
3 1 (10.00%) User Experience
Processes & Methodologies
1 4 (40.00%) SEO
2 3 (30.00%) Analytics
2 3 (30.00%) Digital Marketing
2 3 (30.00%) Website Architecture
3 2 (20.00%) E-Commerce
3 2 (20.00%) Email Marketing
3 2 (20.00%) Internet Marketing
3 2 (20.00%) Workflow
4 1 (10.00%) A/B Testing
4 1 (10.00%) Agile Software Development
4 1 (10.00%) B2C
4 1 (10.00%) Customer Analytics
4 1 (10.00%) Data Analysis
4 1 (10.00%) Ethnographic Research
4 1 (10.00%) Ethnography
4 1 (10.00%) Marketing Analytics
4 1 (10.00%) Project Management
4 1 (10.00%) Stakeholder Management
4 1 (10.00%) Usability Testing
4 1 (10.00%) Web Development
Programming Languages
1 1 (10.00%) JavaScript
1 1 (10.00%) PHP
Qualifications
1 2 (20.00%) PMI Certification
Quality Assurance & Compliance
1 1 (10.00%) PCI DSS
1 1 (10.00%) QA
Vendors
1 4 (40.00%) Google
2 2 (20.00%) Twitter