The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
England / Yorkshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 221 229 247
Rank change year-on-year +8 +18  
Permanent jobs citing Online Marketing 10 6 17
As % of all permanent IT jobs advertised in Yorkshire 0.19% 0.11% 0.25%
As % of the Processes & Methodologies category 0.20% 0.12% 0.28%
Number of salaries quoted 9 5 14
Median salary £32,500 £31,500 £30,000
Median salary % change year-on-year +3.17% +5.00%  
90% offered a salary of more than £25,100 £27,500 £23,075
10% offered a salary of more than £35,500 £33,750 £47,500
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33%  

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process and methodology skills.

Process & Methodology Skills
Yorkshire
Permanent job vacancies with a requirement for process and methodology skills 4879 5032 6064
As % of all permanent IT job vacancies advertised in Yorkshire 91.38% 89.73% 89.49%
Number of salaries quoted 16282 16794 20017
Median salary £45,000 £42,500 £41,000
Median salary % change year-on-year +5.88% +3.65%  
90% offered a salary of more than £27,500 £26,750 £26,250
10% offered a salary of more than £63,750 £60,000 £63,750
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Online Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Online Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Online Marketing in Yorkshire

Online Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in Yorkshire.

Salary trend for Online Marketing in Yorkshire

Online Marketing
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Online Marketing in Yorkshire over the 3 months to 28 June 2017.

Salary histogram for Online Marketing in Yorkshire

Online Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the Yorkshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North Yorkshire - 7 £32,500 -
West Yorkshire +9 1 £25,000 -20.63% 1
East Yorkshire - 1 £40,000 -
Online Marketing
England

For the 6 months to 28 June 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Online Marketing.

1 24 (100.00%) Marketing
2 16 (66.67%) SEO
3 15 (62.50%) Social Media
4 14 (58.33%) Website Architecture
5 12 (50.00%) PMI
5 12 (50.00%) PMI Certification
5 12 (50.00%) Internet
5 12 (50.00%) Internet Marketing
6 8 (33.33%) Analytics
7 5 (20.83%) CMS
8 4 (16.67%) Finance
8 4 (16.67%) Statistics
8 4 (16.67%) Google
8 4 (16.67%) Monte Carlo Method
8 4 (16.67%) R
8 4 (16.67%) Marketing Strategy
8 4 (16.67%) Statistical Modelling
8 4 (16.67%) Bayesian Methods
8 4 (16.67%) Markov Chain
8 4 (16.67%) Multichannel Marketing
9 3 (12.50%) Google Analytics
9 3 (12.50%) Digital Marketing
10 2 (8.33%) WordPress
10 2 (8.33%) Blog
10 2 (8.33%) Degree
10 2 (8.33%) Spreadsheet
10 2 (8.33%) Magento
10 2 (8.33%) Git (software)
10 2 (8.33%) Advertising
10 2 (8.33%) Adobe Illustrator

Online Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (20.83%) CMS
2 2 (8.33%) WordPress
Applications
1 2 (8.33%) Adobe Illustrator
1 2 (8.33%) InDesign
1 2 (8.33%) Microsoft Excel
1 2 (8.33%) Microsoft Office
1 2 (8.33%) Photoshop
1 2 (8.33%) Spreadsheet
2 1 (4.17%) HipChat
2 1 (4.17%) Microsoft PowerPoint
Business Applications
1 2 (8.33%) Magento
Cloud Services
1 3 (12.50%) Google Analytics
2 1 (4.17%) AdWords
2 1 (4.17%) G Suite
2 1 (4.17%) Slack
Communications & Networking
1 12 (50.00%) Internet
2 1 (4.17%) SSL
Database & Business Intelligence
1 1 (4.17%) MySQL
Development Applications
1 2 (8.33%) Git (software)
2 1 (4.17%) JIRA
General
1 24 (100.00%) Marketing
2 4 (16.67%) Finance
3 2 (8.33%) Advertising
Job Titles
1 14 (58.33%) Account Manager
1 14 (58.33%) SEO Account Manager
1 14 (58.33%) SEO Manager
1 14 (58.33%) Technical Account Manager
1 14 (58.33%) Technical Manager
2 12 (50.00%) Campaign Manager
3 4 (16.67%) Data Scientist
4 2 (8.33%) Developer
4 2 (8.33%) Marketing Manager
5 1 (4.17%) E-Commerce Developer
5 1 (4.17%) E-Commerce PHP Developer
5 1 (4.17%) HTML CSS Developer
5 1 (4.17%) HTML Developer
5 1 (4.17%) JavaScript Developer
5 1 (4.17%) Magento Developer
5 1 (4.17%) PHP Developer
5 1 (4.17%) PHP Web Developer
5 1 (4.17%) Project Manager
5 1 (4.17%) SEO Executive
5 1 (4.17%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (4.17%) CSS
1 1 (4.17%) CSS3
1 1 (4.17%) HTML
1 1 (4.17%) HTML5
1 1 (4.17%) jQuery
Miscellaneous
1 15 (62.50%) Social Media
2 12 (50.00%) PMI
3 2 (8.33%) Algorithms
3 2 (8.33%) Analytical Skills
3 2 (8.33%) Blog
4 1 (4.17%) Mobile App
4 1 (4.17%) User Experience
Processes & Methodologies
1 16 (66.67%) SEO
2 14 (58.33%) Website Architecture
3 12 (50.00%) Internet Marketing
4 8 (33.33%) Analytics
5 4 (16.67%) Bayesian Methods
5 4 (16.67%) Marketing Strategy
5 4 (16.67%) Markov Chain
5 4 (16.67%) Monte Carlo Method
5 4 (16.67%) Multichannel Marketing
5 4 (16.67%) Statistical Modelling
5 4 (16.67%) Statistics
6 3 (12.50%) Digital Marketing
7 2 (8.33%) Social Media Monitoring
8 1 (4.17%) Content Marketing
8 1 (4.17%) Email Marketing
8 1 (4.17%) Front End Development
8 1 (4.17%) Marketing Analytics
8 1 (4.17%) Open Source
8 1 (4.17%) Responsive Web Design
8 1 (4.17%) Web Development
Programming Languages
1 4 (16.67%) R
2 2 (8.33%) PHP
3 1 (4.17%) JavaScript
Qualifications
1 12 (50.00%) PMI Certification
2 2 (8.33%) Degree
Quality Assurance & Compliance
1 1 (4.17%) PCI DSS
1 1 (4.17%) QA
Vendors
1 4 (16.67%) Google
2 2 (8.33%) Adobe
2 2 (8.33%) Microsoft
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