Database Marketing Manager

Our client is seeking a proactive and detail-focused Database Marketing Manager to join their growing team in Guildford. This role is ideal for someone who enjoys researching niche industries, developing targeted databases and supporting data-driven marketing and sales activity across international markets.

Key Responsibilities:

• Develop, maintain and optimise CRM and marketing databases to support targeted B2B outreach and lead generation.
• Conduct detailed research to identify niche industry segments and build high-quality data lists across international markets.
• Work closely with senior leadership, marketing and sales teams to support data-driven marketing strategies.
• Segment, clean and enrich data to ensure accuracy, relevance and strong campaign performance.
• Monitor and maintain GDPR compliance, ensuring all data collection and processing meets regulatory standards.
• Use analytical insights to inform marketing activity, improve data quality and support commercial decision-making.
• Manage database projects from initial research through to implementation, ensuring deadlines are met and data is delivered to a high standard.
• Support the creation and optimisation of email marketing campaigns through high-quality data selection and list management.

Experience and Skills Requirements:

• Strong experience working with modern CRM and database management systems
• Excellent Excel skills
• Strong research ability with the confidence to identify niche B2B market trends
• Experience working with email marketing platforms
• Confident communicator with a professional telephone manner
• Ability to design, plan and implement long-term data strategies
• Solid understanding of GDPR and data compliance best practice
• Excellent analytical, organisational and project management skills
• Previous B2B marketing experience

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.