Data Manager

To own and continuously improve the accuracy, structure, and usefulness of Bromcom s marketing and sales data, ensuring campaigns, inbound enquiries, and customer communications are based on clean, connected information. This role underpins Bromcom s ability to run targeted, insight-driven marketing activity and future ABM programmes by delivering trusted, enriched data across all commercial systems.

Key Responsibilities

• Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.

• Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.

• Build and maintain marketing segmentation lists for campaigns and outbound activity.

• Support inbound enquiry tracking defining categories, ensuring leads are logged and routed correctly.

• Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.

• Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.

• Document processes, train teams, and champion data quality across the commercial function.

• Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).

Success Indicators

• % reduction in duplicate records

• % completeness of MAT/school linkage

• Accuracy of lead source and inbound categorisation

• Campaign segmentation accuracy and adoption

• Documented, repeatable data processes

Skills and Experience

Essential:

• Strong knowledge of Dynamics 365 CRM (or equivalent)

• Proven experience in marketing or sales data management

• Hands-on ability to clean, enrich, and maintain datasets

• Understanding of marketing segmentation and GDPR principles

• Advanced Excel / Power Query skills

• Detail-driven, organised, and collaborative working style

Desirable:

• Experience with public-sector or education datasets (DfE, Ofsted, Census)

• Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)

• Process mapping or light project-management experience