Account Executive - Demand Gen

Account Executive

Hybrid – London & WFH

£40–50k base + uncapped commission

Our client is growing fast – in people, in clients, in ambition. They run demand gen campaigns for well-known global brands, but they do it differently: with integrity, a tech edge, and a real appreciation that people – both clients and colleagues – are human beings, not machines.

Now they're hiring an Account Executive to help them win new business and build long-term client relationships.

It's a hands-on role. One where you'll have the autonomy to shape your pipeline, drive opportunities forward, and own the full sales cycle. Ideal for someone who wants to be part of building something – not just selling someone else's idea.

What you'll be doing:

• Winning new business – identifying, engaging, and converting prospects
• Taking leads from cold to close via phone, email, social and events
• Building your own pipeline with a mix of outbound and inbound sources
• Managing relationships with existing accounts and identifying cross-sell/up-sell opportunities
• Maintaining accurate CRM records and owning your activity
• Representing the business at events and meetings
• Becoming fluent in the company's solutions, value proposition, and industry space

What they're looking for:

• Experience in B2B sales (2-3+ years), ideally within lead gen or performance marketing
• Comfortable speaking with senior marketing decision-makers
• Knowledge of the demand gen landscape, with a grasp of metrics and multichannel strategies
• Familiarity with tools like Pipedrive, Reply.io, and other sales enablement platforms
• A self-starter mindset – this is a small business, so they need someone happy to roll their sleeves up and get stuck in
• Driven, coachable, and accountable with strong communication skills

What's on offer:

• £40–50k base depending on experience
• Uncapped OTE
• Private medical
• Statutory pension
• Generous PTO + Birthday day off
• Close-knit, friendly, and supportive team
• A role where your life outside of work is respected

You won't get everything handed to you here – but you will get trust, autonomy, and a real chance to grow with a team that values effort over ego. If that sounds like your kind of environment, let's talk.

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services. We serve the technology sector across the UK, Europe, North America, and Australia.