Marketo Technical Lead

Do you have proven experience leading in design, implementation, and optimization of Adobe Marketo Engage & Leadoo solutions?
Submit your CV and any additional required information after you have read this description by clicking on the application button.

If so, our client is looking for a Marketo Technical Lead , to work with the Customer Stakeholders and Directors to design campaigns, work closely with the offshore and Customer technical teams, drive growth and adoption, engage in Stakeholder management, Customer exec engagements

Your responsibilities:

• Define and govern lead management, lead scoring, segmentation, and nurture strategies.
• Architect and implement integrations between Marketo, CRM platforms, CDPs, and other MarTech solutions.
• Drive campaign execution excellence, personalization, and customer engagement initiatives.
• Collaborate with business, marketing, and technology stakeholders across EU and North America.
• Provide technical leadership, mentoring, and best-practice guidance to delivery teams.
• Ensure platform scalability, performance, governance, and data quality.
• Support solution estimation, roadmap planning, and continuous improvement initiatives.
• Act as the primary customer-facing technical consultant for Marketo-related discussions.

Your Profile: Essential skills/knowledge/experience:

Adobe Marketo Expertise

• Adobe Marketo Engage Administration
• Campaign & Program Management
• Engagement Programs & Nurture Streams
• Lead Lifecycle Management
• Lead Scoring & Segmentation
• Email Marketing Automation
• Dynamic Content & Personalization
• Marketo Reporting & Analytics
• Database Management & Data Governance

Technical Skills

• Marketo REST APIs
• CRM Integrations (Salesforce, Microsoft Dynamics, etc.)
• Customer Data Platform (CDP) integrations xehkeey
• Data Mapping & Synchronization
• Web Tracking & Attribution
• HTML/CSS for Email & Landing Pages
• SQL understanding and data analysis skills

Leadership & Consulting Skills

• MarTech Solution Architecture
• Stakeholder Management
• Client Consulting & Advisory
• Cross-functional Team Leadership
• Requirement Discovery Workshops
• Agile Delivery Methodologies

Desirable skills/knowledge/experience:

· Experience of Marketo integration with D365 Platforms (Large and Complex)