GTM Activation Marketing Manager - Workday

Job Description Our client is a UK digital technology and software consultancy. \n Join our client and Shape the Future \n We're problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we're transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together. \n \n We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you'll be part of a diverse, ambitious team that celebrates creativity and collaboration. \n \n Ready to make your mark? Join us and be part of something bigger. \n Job Profile description \n Main purpose of the role & responsibilities in the business: \n Our vision is to create a world-class business development and marketing capability for our client, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. \n We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings. \n What You'll Do \n As a GTM Activation Marketing Manager, working within the Campaign Activation team and reporting to the VP of Campaign Activation, you will develop and own the GTM activation strategy, campaign plans and integrated activation approach that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Product Business Unit. \n You will act as the bridge between campaign strategy and execution, translating commercial priorities into high-impact, multi-channel campaigns and ensuring they are effectively activated, orchestrated, and optimised across the full buyer journey. You will also be responsible for translating strategic product and campaign messaging into effective activation across campaign touchpoints, ensuring consistent and compelling messaging throughout the buyer journey. \n Working in close partnership with Sales & SDRs, Product Marketing, Alliances, Sales Enablement, and wider marketing teams (Marketing Operations, Content, Brand, Events), you will ensure strong alignment from campaign launch through to follow-up, delivering against agreed goals including pipeline generation, progression, and conversion. \n You will use your extensive experience and commercial knowledge to maximise the impact of marketing on the business. You will foster strong relationships with key internal stakeholders and external partners, acting as a trusted advisor. \n Key Responsibilities \n \n \n Owning and implementing campaign activation strategy, plans and budgets – you will develop, own and implement integrated campaign plans aligned to commercial priorities for the Workday Product BU. You will define target audiences, messaging, and channel approach, ensuring campaigns are strategically aligned, prioritised and set up for successful execution, balancing commercial priorities, audience strategy, and resource considerations across concurrent campaigns. You will own campaign budgets and ensure activity is delivered on time and within budget. \n \n \n \n Owning, creating and activating campaigns and content – you will manage the end-to-end delivery of integrated, multi-channel campaigns to drive defined objectives including brand awareness, demand generation, and pipeline acceleration. You will lead cross-functional campaign orchestration across specialist functions to ensure campaigns are executed effectively across channels and aligned to objectives. Working from core messaging frameworks provided by Product Marketing, your team will apply and adapt campaign messaging across channels and touchpoints including emails, landing pages, webinar communications, nurture flows, and campaign CTAs to support campaign objectives and audience engagement. \n \n \n \n Sales alignment, enablement and pipeline conversion – you will work closely with Sales and SDR teams to ensure the successful launch, activation, and follow-up of campaigns, driving strong lead management and conversion. You will partner with Sales Enablement on key campaigns to ensure sales teams are equipped with the right messaging, content, and tools to engage prospects and progress opportunities. \n \n \n \n Reporting, accountability and ROI – you will own overall campaign effectiveness and ROI, reporting on performance across campaigns and activities for the Workday Product BU. You will partner with Marketing Operations and use insights and data to optimise performance and continuously improve campaign effectiveness. \n \n \n \n Strategic alliances with Partners – you will work closely with Alliances and Partner M