Marketo Technical Lead - REMOTE - Inside IR35

Marketo Technical Lead

The Role

We are seeking a Marketo Technical Lead to work with customer stakeholders and directors. You will design campaigns, collaborate with customer and offshore technical teams, and support growth and adoption. The role includes stakeholder management and engagement with customer executives. It is highly visible and supports a critical customer programme.

Your Responsibilities

• Lead the design, implementation and optimisation of Adobe Marketo Engage and Leadoo solutions.
• Define and govern lead management, lead scoring, segmentation and nurture strategies.
• Design and implement integrations between Marketo, CRM platforms, Customer Data Platforms and other marketing technology solutions.
• Drive campaign delivery, personalisation and customer engagement.
• Work with business, marketing and technology stakeholders across Europe and North America.
• Provide technical leadership, mentoring and best practice guidance to delivery teams.
• Maintain platform scalability, performance, governance and data quality.
• Support solution estimation, roadmap planning and continuous improvement.
• Act as the primary customer-facing technical consultant for Marketo discussions.

Your Profile

• Experience administering Adobe Marketo Engage, managing campaigns and programmes, and building engagement programmes and nurture streams.
• Knowledge of lead life cycle management, lead scoring and segmentation.
• Experience with email marketing automation, dynamic content, personalisation, reporting and analytics.
• Understanding of database management and data governance.
• Experience with Marketo REST APIs, web tracking and attribution.
• Experience integrating CRM platforms such as Salesforce or Microsoft Dynamics, and Customer Data Platforms; able to define data mapping and synchronisation.
• HTML and CSS skills for email and landing pages, plus an understanding of SQL and data analysis.
• Experience in marketing technology architecture, requirements workshops and Agile delivery.
• Strong client consulting, stakeholder management and cross-functional team leadership skills.

Desirable Experience

Experience integrating Marketo with Microsoft Dynamics 365 in large, complex environments.