Lead Insights Business Partner
Lead Insights Business Partner
Watford - hybrid 3x a week
Up to £85,000 + Bonus
This is an exciting opportunity for a senior insights leader to shape and modernise a high-profile insight and analytics function within a well-established consumer-focused organisation. Offering significant visibility across the business, the role combines strategic leadership, commercial impact, and the chance to drive meaningful transformation.
The Company
They are a recognised consumer-facing organisation undergoing significant investment in data, customer insight, analytics, and digital capability. As part of a wider transformation, they are evolving how insights are delivered across the business to create a more commercially focused, data-led approach to decision-making.
The organisation is investing in new ways of working, stronger integration between research and analytics teams, and enhanced measurement capabilities across customer, brand, and commercial performance. This role will play a central part in that journey.
The Role
As Lead Insights Business Partner, you will act as a senior strategic advisor to Marketing, Brand, Communications, and wider business leadership teams. You will lead a team of insight professionals while helping shape the future direction of the insight function.
Key responsibilities include:
- Leading insight strategy across Brand, Communications, Retail, and Voice of Customer programmes
- Acting as the senior insight partner to executive and senior marketing stakeholders
- Translating customer, brand, market, and performance data into actionable commercial recommendations
- Developing frameworks to measure brand performance, campaign effectiveness, and customer outcomes
- Driving transformation across insight processes, methodologies, and operating models
- Building stronger links between market research, customer insight, analytics, attribution, and econometric outputs
- Managing external research and insight partners to maximise value and effectiveness
- Supporting the development of a modern, commercially focused insight capability
- Coaching, developing, and leading a team of insight professionals
- Influencing strategic business decisions through evidence-based recommendations
Your Skills & Experience
- Strong leadership experience within Consumer Insights, Market Research, Customer Insight, or a related discipline
- Proven ability to influence senior stakeholders and operate effectively at leadership level
- Strong commercial understanding with a track record of delivering business impact through insight
- Experience leading teams through change, transformation, or capability development
- Deep understanding of consumer behaviour, customer insight, and marketing effectiveness
- Excellent stakeholder management and communication skills
- Experience building and managing agency relationships
- Knowledge of brand tracking, campaign effectiveness, customer analytics, attribution, econometrics, or broader marketing measurement approaches
- Experience working within large consumer-facing environments is highly advantageous
- A collaborative, strategic, and adaptable leadership style
What They Offer
- Significant visibility and influence across the organisation
- Opportunity to shape the future direction of a transforming insight function
- Leadership responsibility for a well-established team
- Exposure to senior stakeholders across marketing, commercial, retail, and executive leadership functions
- Long-term career development within a business continuing to invest in data, insight, and analytics capability
How to Apply
If you are an experienced insights leader looking for an opportunity to drive transformation, influence senior decision-making, and build a best-in-class insight function, please apply today.