Lead Marketing Analyst

What you'll do Join a data-driven games studio as the Lead Marketing Analyst, driving marketing insight across global campaigns. You'll lead a small, high-performing team delivering analysis that guides spend, targeting, and impact across multiple platforms.

• Lead and mentor a senior analyst, embedding best practice in marketing analytics.

• Deliver cross-channel campaign analysis using tools such as Google Analytics, attribution platforms, and customer data platforms.

• Integrate data from attribution, incrementality, and media mix models to improve decision-making.

• Partner with Data Science to enhance LTV, churn, and forecasting models.

• Develop transparent, actionable reporting to inform strategic marketing and executive decisions.

• Collaborate across Analytics, Marketing, and Game Studio teams to foster a data-driven culture.

What you bring

• Strong background in marketing analytics or data science, ideally within digital or gaming environments.

• Expertise in statistical analysis, attribution, and campaign measurement.

• Proven leadership or mentoring experience.

• Confident communicator with senior stakeholders, balancing commercial insight and technical depth.

• Hands-on experience with marketing data platforms, SQL, Python/R, and visualisation tools.

What's on offer

• Private healthcare (including dental)

• 6% pension contribution

• Discretionary annual bonus

• Enhanced family leave policies

• Flexible hybrid working

• 25 days' holiday + bank holidays (buy/sell options)