Marketing Data Manager

Customer Selections and Analytics Team Lead

Location: Midlands - Hybrid (1 day per week in office) | Salary: Up to £60,000 + 17.5% bonus | Start Date: ASAP

The Company

A highly trusted UK mutual organisation and leading provider of general insurance and financial services. With a reputation built on customer satisfaction and mutual values, this business consistently ranks among the top UK companies for customer experience and employee engagement.

This role sits within the Customer Intelligence division, driving data-driven marketing and customer engagement strategies across all service lines. The team operates in a collaborative environment with exposure to senior stakeholders and high-impact projects.

As Customer Selections and Analytics Team Lead, you'll lead the planning and delivery of all customer selections and campaign evaluation activities. You'll manage a team of six SQL specialists who build automated processes for multi-channel campaigns, ensuring timely delivery of high-quality outputs.

This is a hands-on leadership role with strong stakeholder management focus. You'll work across Financial Services, Personal Lines, and Commercial Lines, translating campaign briefs into technical requirements and ensuring seamless delivery across DM, email, and digital channels.

You'll collaborate with campaign analytics and A/B testing specialists, helping design experiments and evaluate ROI. The role involves supporting transformation projects including migration to a new customer data platform and rollout of a new CRM tool (Dotdigital).

• Work with stakeholders to understand campaign plans, continuously creating and updating plans for all selections and evaluation
• Prioritise work, communicating effectively with the team and ensuring campaigns are delivered on time to quality standards
• Become subject matter expert for campaign brief and evaluation processes

• Oversee customer selections and campaign evaluation, ensuring campaigns use relevant data and advanced statistical techniques
• Translate briefs into technical requirements, selecting target audiences based on behavioural data
• Join data from multiple sources (CRM, transactional systems, engagement events) and use APIs to connect to marketing automation platforms
• Design and implement QA processes ensuring regulatory requirements are met

• Lead, manage, motivate and develop six direct reports
• Lead daily scrums, ensuring team members are comfortable with pipelines and escalating issues
• Work with SMEs to ensure clear view of required skills with development plans in place
• Coach and guide team members, supporting continuous learning

• Build detailed understanding across datasets to become SME for sourcing, analysing and delivering customer data
• Ensure campaigns utilise data effectively, taking forward-looking view on future integrations and tools
• Build reporting capability to track team effectiveness and deliverables

• Support Financial Services platform transition, gaining access to more granular customer data
• Help deliver migration to new unified customer data platform
• Explore customer behaviour and product engagement, operationalising insights into revenue-driving campaigns
• Continuously develop knowledge to remain up to date with technology and methods

• Advanced SQL experience (SQL Server, Oracle, PostgreSQL)-hands-on technical leadership role where SQL is used daily
• Previous line management experience-formal or informal leadership of analysts or campaign specialists
• Strong experience in customer selections, audience targeting or campaign analysis
• Experience planning and delivering campaigns and evaluation across multiple channels
• Strong experience providing data insights to aid strategic decision-making with clear stakeholder communication
• Experience with data visualisation tools (Power BI, Tableau, Qlikview)
• Ability to coach and guide others in complex subject matter
• Excellent communication skills with ability to flex style according to stakeholder requirements

• Experience working to agile methodologies and sprint basis
• Experience with marketing automation platforms (Unica, Salesforce Marketing Cloud, Dotdigital)
• Background in insurance, financial services, or regulated industries
• Experience with APIs to connect data sources to CRM platforms
• Exposure to A/B testing or campaign evaluation
• Familiarity with customer data platforms (CDPs)

• Salary up to £60,000 + 17.5% annual bonus
• Hybrid working: 1 day per week in office
• Strong learning and development focus with clear internal mobility across Data Science, Customer Analytics and Digital teams
• Supportive culture with exposure to senior stakeholders and high-impact projects
• Genuine progression opportunities within hub-and-spoke model
• Stable employer consistently ranked among UK's best for customer satisfaction and employee experience
• Access to cutting-edge data platforms and tools

1. Single-stage interview (in-person or remote)
2. Includes advance SQL test (sent out beforehand)
3. Meet with Customer Selections and Analytics Manager and senior stakeholders

Send your CV to Mohammed Buhariwala at Harnham or connect on LinkedIn.

Customer Selections, Campaign Analytics, Team Lead, CRM Manager, SQL, Marketing Automation, Financial Services, Insurance, Data Analytics, Leadership, Campaign Delivery, Customer Segmentation, Multi-channel Marketing, Midlands, Hybrid