Senior Digital Analyst

Senior Digital Analyst

Watford - hybrid 3x a week

Up to £65,000 + Bonus

This is an exciting opportunity to join a business investing heavily in digital growth, analytics innovation, and customer experience transformation. You'll work on high-profile digital products, influence commercial decision-making, and help shape how digital performance is measured across a large-scale consumer environment.

The Company

They are a well-established consumer-focused organisation undergoing significant digital transformation. Digital channels have been identified as a key strategic growth area, with substantial investment in customer journeys, product innovation, payments, and analytics capabilities.

Operating within a collaborative and fast-paced environment, the business combines the resources of a large organisation with the agility of a modern digital team. Analytics plays a central role in driving commercial outcomes, customer experience improvements, and strategic decision-making.

The Role

As a Senior Digital Analyst, you will partner with stakeholders across Digital, Product, Marketing, Acquisition, and Data teams to deliver insight and performance measurement across key customer journeys.

Responsibilities include:

• Delivering analysis and insight on digital customer journeys to identify opportunities for growth and optimisation
• Building and enhancing dashboards and self-service reporting solutions
• Translating complex data into clear, actionable commercial recommendations
• Measuring the impact of digital initiatives, products, and customer experiences
• Supporting experimentation and CRO programmes through analysis and performance evaluation
• Developing measurement frameworks that connect customer behaviour with commercial and financial outcomes
• Working closely with technical and development teams to ensure accurate and effective data collection
• Driving reporting improvements and promoting data democratisation across the organisation
• Exploring AI and automation tools to improve analytical efficiency and workflows
• Contributing to a project-led analytics environment focused on business impact rather than routine reporting

Your Skills & Experience

You will ideally bring:

• Strong experience in Digital Analytics within a commercial environment
• Advanced SQL skills, including complex querying and working with large datasets
• Experience analysing web and app customer behaviour and connecting insights to business outcomes
• A background delivering both ad hoc analysis and automated reporting solutions
• Experience building dashboards and presenting insight to senior stakeholders
• Knowledge of CRO, experimentation, and customer journey optimisation
• Familiarity with web analytics platforms such as Adobe Analytics, Google Analytics, Piano Analytics, or similar
• Experience working with cloud data platforms such as Snowflake or equivalent
• Exposure to Python or R would be advantageous
• Understanding of tagging and digital measurement frameworks, without requiring hands-on implementation expertise
• Interest in leveraging AI tools and automation to enhance analytics workflows

What They Offer

• Exposure to large-scale digital products and high-impact transformation programmes
• Opportunity to work closely with Product, Commercial, Marketing, and Data leadership teams
• Clear opportunity to influence analytics strategy and digital performance measurement

How to Apply

To find out more about this Senior Digital Analyst opportunity or discuss your suitability, please apply with your CV today.