Head of Analytics

In a nutshell, we're all about making the world of wine a better place. We fund and source directly from independent winemakers to bring customers better quality wine for a better price. No thirsty middlemen as far as the eye can see.

It's a different way of doing things, sure. But it works. We're one of the UK's favourite wine clubs, shipping over 1 million (!) cases a year to curious wine lovers. And with an ambitious road ahead, we've got no plans on plugging the cork on growth.

Our global team (with offices in the US and Australia) is entrepreneurial by nature, obsessed with customer experience and driven by performance. All things that make Naked a great place to grow - personally and professionally. And yes, we like wine. A lot.

It takes a village to be Naked. That's why we're always on the lookout for eager talent to join the club.

Now we're looking for an experienced Head of Analytics to lead and grow our global Analytics team. Behind the scenes, our data is the backbone of how we make decisions, drive growth and deliver amazing experiences to customers and winemakers. You'll guide a group of talented data professionals, set the strategic direction for analytics across the business and ensure data and insights inform every important decision - from marketing and customer experience to product, operations and finance.

So if you're keen to help us take the guesswork out of enjoying great wine, there's a Naked welcome pack with your name on it. Together, we'll take Naked Wines to the next level - and share our not-so-well-kept secret with the world.

Location - London, Hybrid (1-2 days per week at our London Office)

• Lead and develop the Analytics team, including managers and analysts. Prioritise workload, coach performance and foster a collaborative, high-performing culture.
• Shape and deliver the Data vision and strategy, ensuring alignment with company OKRs, business goals and Data Engineering.
• Drive data-led decision-making across key business functions: Customer Acquisition, Product, Retention, Marketing, Operations and Finance.
• Partner with Data Engineering to ensure strong data governance, scalable pipelines and minimal technical debt.
• Collaborate with Product and Tech to measure the impact of new features and experiments, and turn insights into action.
• Develop advanced analytics techniques alongside our Data Scientist and Product Analytics Manager, including predictive modelling and A/B testing.
• Own and optimise our analytics tools (Looker, Amplitude, Google Analytics, Smartlook) to drive self-serve insights across the organisation, identifying and addressing gaps in tooling and data access.
• Ensure industry best practice of AI use in tools, techniques and approaches.
• Communicate insights clearly, presenting complex findings to senior leadership and non-technical stakeholders.
• Advocate for early data involvement in new initiatives, building processes and mindsets that make this happen.
• Lead training and education on analytics tools, dashboards and metrics to increase data literacy across teams.
• Balance rigour and reality, helping the business make sound and pragmatic decisions using data.

You'll bring:

• Proven experience leading an Analytics team of 4+ people (including line management of managers and analysts).
• Effective leadership and collaboration skills, with influence beyond your immediate team.
• Expertise in data modelling, data pipelines, statistical analysis, machine learning, data visualisation and business intelligence best practices.
• Advanced proficiency in SQL and experience with at least one BI tool (Looker preferred).
• Experience evaluating and onboarding Analytics tools.
• Experience with Python or R, plus Google Analytics, Amplitude, or similar.
• Excellent communication skills: you can explain complex concepts simply and compellingly.
• A pragmatic, commercial mindset: balancing technical detail with business impact.

• Ambition (dream big): Turns the strategy into actionable plans that drive impact; develops talent
• Judgement (make good decisions): Connects the dots, makes sound decisions and leads broader improvements
• Discipline (adhere to high standards): Builds reliable, scalable systems; tracks key results and shifts focus when necessary
• Influence (have a big impact): Builds strong teams, aligns stakeholders, and maintains high performance standards
• Accountability (take full responsibility): Owns function outcomes and tackles misalignments early

• You support all stakeholders from the Winemaker, through to the Customer. We are Naked Together
• You embrace growth, pushing yourself out of your comfort zone to overcome obstacles
• You always start with our customers and winemakers
• You keep it simple and are data-led, from the wine itself to the ways of working
• You do the right thing, holding yourself accountable with honesty and openness

Recruitment Process
Screening interview & task > task review & virtual interview > stakeholder interview with senior leadership > stakeholder interview with global leadership

As part of the Naked family, we want you to know we've got your back. Here are a few of the perks you'll enjoy when you join the team

• A competitive salary plus annual bonus opportunity
• Healthcare for you and your partner

• 26 days holiday and bank holidays (you can buy or sell holiday too)
• A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
• £450 every year to treat yourself to some of our delicious wines all in the name of research, of course
• We want to do our bit for the community and give everyone paid leave to volunteer
• We have Wellbeing Champions and access to mindfulness resources including the Headspace app
• Enhanced parental leave
• Honeymoon leave - newlyweds get an extra week of annual leave
• We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more

Equal Opportunities

At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation.

We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone.

To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio-economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.

Accessibility and Adjustments

Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch. In your application, feel free to indicate your preferred pronouns (for example - she/her/hers, he/him/his, they/them/theirs, etc) to help us better address and respect your identity throughout the process.