B2B SaaS Go-to-Market Director
Hiring: B2B SaaS Go-to-Market Director
Location: London, UK (On-site)
Employment: Full-Time, Permanent
Domain: PropTech / EdTech / Enterprise SaaS
About the Role
We are seeking an accomplished B2B SaaS Go-to-Market Director to lead the 0-to-1 commercial launch of a new enterprise SaaS platform built for university accommodation teams and property management groups.
This role owns the commercial engine from scratch: defining market segmentation and pricing, personally closing the initial wave of institutional enterprise deals, and scaling a high-performing commercial team across the UK and Europe.
Key Responsibilities
- GTM Strategy & Pricing: Build and execute the commercial model, pricing architecture, licensing structures, and launch sequencing across UK/EU universities and PBSA operators.
- Direct Enterprise Sales: Personally originate and navigate complex institutional tenders, procurement frameworks, and multi-stakeholder buying committees (estates, accommodation, IT, finance).
- Team & Function Building: Establish the sales playbook, battlecards, and pipeline disciplines from scratch; hire and lead sales, solutions, and customer success functions.
- Ecosystem Partnerships: Represent the company across key industry forums (CUBO, ASRA, ACUHO-I, Unipol) and build strategic integration/channel partnerships.
What We Are Looking For
- 10+ years of commercial leadership in B2B SaaS with full quota/revenue ownership.
- Must-Have: Direct experience selling enterprise software into universities, Higher Education institutions, or large PBSA / residential property management operators.
- Proven ability to close high-value deals within complex, committee-based procurement and tender cycles measured in quarters.
- Deep understanding of campus accommodation operations (allocations, inventory, resident experience, estates).
- Strong track record building commercial playbooks and teams from the ground up.
Interested in shaping the next chapter of student living technology?