Senior Business Development Manager- IT Hardware/AV

Senior Business Development Manager Salary: Competitive Location: Field-based (mainly London/Southeast), with regular visits to Ascot office

Full Time - Permanant

We are currently recruiting for a Senior Business Development Manager for our client who are a leading IT hardware manufacturer. In this role you will be responsible for driving profitable sales growth by acquiring new customers, reactivating lapsed accounts, and expanding existing business within assigned verticals (Healthcare, Enterprise, Security & Defence, or Creative).

You will have recent, strong end-user relationships in the enterprise sector, a proven record of leading revenue growth with large accounts and be recognised within your market. The role requires a strategic approach to building long-term partnerships with both end users and channel partners/distributors, ensuring alignment across the entire B2B sales ecosystem.

This is a field-based, external sales role requiring regular travel to client sites and industry events, along with collaboration across Sales, Marketing, Solutions, and Support teams.

Key Responsibilities

Achieve personal and team sales targets by identifying, developing, and closing new business opportunities, as well as growing existing and re-engaging lapsed key accounts.

Develop strong, proactive relationships with channel partners, maintaining regular engagement to generate qualified leads, align on customer opportunities, and support joint go-to-market plans.

Create and manage a robust sales pipeline, using insight-led engagement to shape tailored proposals that drive revenue.

Plan and deliver high-impact client presentations, demos, and training sessions to showcase product value and build trust with stakeholders.

Maintain CRM data accurately and provide regular sales forecasting, including short-term rolling forecasts and longer-term pipeline visibility.

Represent the business at industry events, exhibitions, and partner/customer meetings, ensuring professional representation and deepening market presence.

Work closely with internal departments (Marketing, Solutions, Customer Service, Business Support) to ensure a seamless customer journey from proposal to delivery.

Contribute to sales planning and team-wide strategy, sharing insights, identifying blockers, and supporting colleagues to meet group objectives.

Stay current with industry trends and market shifts, adapting sales strategies accordingly and sharing relevant knowledge with the wider team.

Required Skills & Experience

Strong recent relationships with enterprise end users and presence within the market

Demonstrable success managing and growing large, high-value accounts

Proven experience in B2B sales with both end users and channel/distribution partners

Background in IT/hardware/AV sales across one or more relevant verticals

Commercially astute with excellent presentation, negotiation, and communication skills

Proficient in CRM systems (MS Dynamics preferred) and data-driven in approach

Highly organised, tenacious, and driven to meet and exceed targets

Holds a valid UK driving licence and able to travel regularly

Core Competencies

Integrity & Accountability - Acts with honesty and responsibility in all interactions

Collaboration - Works well across teams and departments to achieve shared goals

Customer Focus - Prioritises client needs and builds long-term value-based relationships

Adaptability & Growth - Embraces change, learns continuously, and seeks improvement