Head of Demand Generation - SaaS ( Remote )

Demand Generation Lead

Must be London based (remote working)

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

Propel are currently partnered with a high-growth B2B SaaS business in the hospitality sector. The company is scaling fast and looking for a Head of Demand Generation to take global ownership of pipeline generation and help drive their journey to €100m in revenue.

The role

This is a pivotal hire that will shape how demand generation operates worldwide. You'll be responsible for:

• Driving predictable pipeline growth across multiple regions
• Standardising processes and improving lead management so the team can scale effectively
• Partnering closely with sales, SDR, and commercial teams to deliver against revenue goals
• Leading and mentoring a distributed team across the UK, France, Spain and beyond
• Building modern demand generation strategies that combine digital, content, community, and events
• Bringing operational rigour to reporting and forecasting, ensuring marketing is seen as a revenue engine

What we're looking for

• Strong experience in B2B SaaS demand generation, ideally mid-market to enterprise
• A track record of delivering pipeline growth and improving conversion at scale
• Leadership experience – you've managed small teams (2–3+) and are ready to step into a bigger global remit
• Someone passionate about modern demand generation, from experimenting with new AI-driven approaches to moving away from outdated MQL models
• Comfortable working cross-functionally with product, revenue, and marketing peers

Why this role

• Be the person to operationalise and scale demand generation in a business at a critical growth stage
• Lead a global team in a company that's genuinely transforming how hospitality operates
• Opportunity to step into a senior role with scope to shape structure, processes, and strategy
• You will be able to work remotely, but must be commutable to London for SLT meetings and European travel
• Salary up to £100k plus 20% bonus

If you're looking to step up into a global Head of role and want to make a tangible impact in a high-growth SaaS scaleup, this could be the opportunity.