Digital Analytics & UX Specialist (GA4)
Digital Analytics & UX Specialist (GA4)
Location: Swindon (Hybrid, typically one day per week/fortnight in the office)
Salary: £32,500 - £33,800
Contract: Fixed Term until March 2029 | Full Time (36 hours)
REED Marketing & Creative are partnering with a nationally recognised heritage organisation to recruit a Digital Analytics & UX Specialist for a major digital transformation programme.
This role is focused on using Google Analytics 4 (GA4) and other digital insight tools to understand website performance, analyse user behaviour, identify journey drop-offs and provide actionable recommendations that improve user experience and digital services.
Please Note: We are specifically seeking candidates with hands-on experience using Google Analytics 4 (GA4) to analyse website performance, customer journeys and user behaviour.
The Role
Working within a specialist UX team alongside UX Designers and key stakeholders across the organisation, you will use digital analytics and user insights to support evidence-based decision making and continuous improvement across a diverse digital estate.
Key Responsibilities
- Analyse website performance and user behaviour using GA4
- Identify customer journey issues, trends and drop-off points
- Create dashboards, reports and visualisations for stakeholders
- Define and measure key digital performance metrics
- Translate data into clear recommendations and insights
- Support UX research activities including usability testing and user interviews
- Assist with website experimentation and A/B testing
- Work closely with UX, Development, Marketing and Communications teams
- Support colleagues in making effective use of analytics data
- Contribute to accessibility and digital experience improvements
Skills & Experience
Essential
- Strong hands-on experience using Google Analytics 4 (GA4)
- Experience creating dashboards and stakeholder reports
- Ability to analyse user journeys and website performance data
- Strong analytical and problem-solving skills
- Experience communicating insights to technical and non-technical audiences
- Experience working within multidisciplinary digital teams
Desirable
- Familiarity with Google Tag Manager
- UX research or usability testing experience
- Knowledge of digital accessibility and WCAG guidelines
- Experience with A/B testing or digital optimisation
- Experience supporting colleagues with analytics tools and reporting
Benefits include: Competitive defined benefit pension scheme with substantial employer contributions, 28 days annual leave plus public holidays, corporate discount schemes, learning and development opportunities.
Interested? Apply online or contact Jo Aldred at Reed Marketing & Creative. Closing date: 17th November 2026