VP of Sales

VP of Sales

We are recruiting for a VP of Sales to join a fast-growing procurement technology business. This is a strategic leadership opportunity for a commercially driven sales professional with experience in SaaS, enterprise software, or procurement technology. The VP of Sales will lead revenue growth across public and private sector markets, shape go-to-market strategy, and build a high-performing sales function.

Day to day of the role

  • Develop and deliver a sales strategy aligned with ambitious growth objectives
  • Lead, mentor, and grow a high-performing sales team
  • Drive revenue across public sector accounts including central government, local authorities, and the NHS
  • Build new private sector opportunities, identifying target markets and routes to growth
  • Own forecasting, pipeline management, and performance reporting
  • Build strong relationships with senior stakeholders, key clients, and strategic partners
  • Work closely with marketing, product, and leadership teams to refine proposition and positioning
  • Represent the business at relevant industry events, conferences, and networking opportunities

Required Skills & Qualifications

  • Proven experience in a senior sales leadership role within SaaS, procurement technology, or enterprise software
  • Strong track record of selling into the UK public sector, including knowledge of frameworks such as G-Cloud and CCS
  • Demonstrated success in building or scaling private sector sales activity
  • Experience managing, developing, and inspiring successful sales teams
  • Strong commercial judgement with excellent negotiation and stakeholder management skills
  • Strategic mindset with the ability to execute and deliver measurable results
  • Excellent communication skills and the confidence to influence at senior level
  • Background in procurement, supply chain, or finance technology would be advantageous
  • Experience in a scaling or private equity-backed business would be beneficial
  • An existing network within public sector procurement or enterprise clients would be useful

Benefits

  • Base salary of up to £135k - negotiable
  • Uncapped commission structure double OTE+
  • Hybrid working in London
  • Opportunity to lead a critical revenue function in a growing technology business
  • Clear progression path with genuine influence at leadership level

How to apply

If this Head of Sales opportunity sounds of interest, please apply with your CV and a cover letter outlining your relevant experience and achievements.

Job Details

Company
Reed
Location
London, United Kingdom
Hybrid / Remote Options
Employment Type
Full-Time
Salary
£120,000 - £135,000 per annum, Inc benefits
Posted