Digital Analytics - Adobe Analytics.

Our Blue Chip Retail Client is looking for an experienced Adobe Analytics Analyst - this will be hands-on implementation and analyst role turning the agreed future-state analytics direction into tested, documented solutions. The role will be via an Umbrella Company and will be 1 to 2 day a week onsite

Core responsibilities

• Build and validate the agreed conversion-rate methodology in Adobe Analytics, including segments, calculated metrics, baselines, trends and Analysis Workspace reporting across Total Digital, Web, App and Pay at Browse.
• Work with Digital Analytics, Product, Engineering and subject-matter experts to close known Failure States gaps, updating logic, segments, metrics and reporting where data is available.
• Specify any tracking, data-layer, Tealium or Adobe configuration changes needed to address remaining gaps.
• Build and compare attribution models against current approaches, including session-based and other relevant views; quantify channel impacts and provide clear interpretation guidance.
• Create test plans, complete QA, and maintain issue, decision and dependency logs.
• Document implemented logic, assumptions, exclusions and limitations, and transfer knowledge to the internal team.

Required knowledge and experience

• Deep, hands-on Adobe Analytics experience, including Analysis Workspace, Marketing Channels, report suites, eVars, events, segments, calculated metrics, processing rules and persistence.
• Experience implementing conversion, funnel and customer-journey measurement in a high-volume E-commerce or retail environment.
• Experience producing, testing and comparing digital attribution models using customer and commercial data.
• Strong understanding of web and app analytics, consent impacts and data-quality validation.
• Experience with tag management and data layers, ideally Tealium, plus familiarity with Adobe data feeds, APIs or downstream analytical platforms.
• Ability to reconcile Adobe outputs with transactional or operational data and diagnose differences in visits, orders, revenue and conversion.

Please email initially

Reasonable Adjustments:

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