Ecommerce Marketing Manager (Manchester)

eCommerce Marketing Manager

• Based in Manchester
• Salary up to £50k-£55k
• Hybrid – 3 days in office
• Driving eCommerce revenue growth & improving customer retention rates
• A/B testing, Google Analytics, Hot Jar, CMS platforms
• Strong understanding of eCommerce platforms, user behaviour, conversion funnels

ABOUT THE CLIENT

An established and growing business in the digital sector is seeking a commercially minded and data-driven eCommerce Marketing Manager to help drive growth, optimise user journeys, and increase customer retention. In this role, you will take ownership of end-to-end website performance, leading strategic initiatives to enhance conversion rates, boost revenue, and implement a robust affiliate marketing program.

THE ECOMMERCE MARKETING MANAGER ROLE:

• Use analytics tools (e.g. Google Analytics, Hotjar) to assess user behaviour, optimise funnels, and shape strategic decisions.
• Identify and improve underperforming website areas using customer insights and performance analytics.
• Own the optimisation of digital sales funnels and continuously monitor performance metrics.
• Execute A/B tests, personalisation strategies, SEO improvements, and CRO initiatives to increase engagement and performance.
• Work collaboratively with cross-functional teams (Product, Development, Marketing) to deliver UX/UI enhancements and conversion-focused updates.
• Partner with campaign and content leads to align messaging, content, and digital tactics with strategic goals.
• Establish and manage an affiliate marketing program designed to drive incremental revenue and reach.
• Cultivate strong relationships with partners to maximise campaign effectiveness and alignment with business objectives.
• Develop and implement strategies to drive sustained revenue growth.
• Lead initiatives to improve customer renewal/retention rates.
• Deliver clear, actionable reports and insights to stakeholders on marketing performance and site effectiveness.

THE ECOMMERCE MARKETING MANAGER ESSENTIAL SKILLS:

• Proficient in using GA, Hotjar, CMS platforms
• Deep understanding of CRO, SEO, A/B testing, and digital optimisation.
• Solid grasp of customer behaviour across eCommerce platforms and conversion funnels.
• Experience managing affiliate marketing programs from setup through performance tracking.
• Proven track record of delivering measurable eCommerce growth and improving retention.
• Strong project management and cross-functional collaboration skills.
• Excellent communication and stakeholder reporting skills.

Desirable:

• Background in the technology or software sectors.
• Experience with AI tools for digital marketing and optimisation.

TO BE CONSIDERED:

Please either apply through this advert or emailing me directly via alexandra.williams@searchability.com. For further information please call me: 01244 567 567 / 07719051883. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Key skills – CMS platforms, Hotjar, Google Analytics, CRO, SEO, A/B testing