Digital Content Manager

Contract: Interim (initial 3-6 months)
Location: Hybrid - 3 days onsite (Maidenhead)
Industry: Global Consumer Brand (FMCG)

We're supporting a globally recognised consumer business in their search for an interim digital execution specialist to lead governance and performance of their external-facing websites. This role is not marketing campaign-focused - it's about structure, scale, and channel ownership.
You'll sit at the centre of global digital delivery - ensuring websites align with brand and regulatory standards across multiple markets, and that platforms are technically robust, SEO-optimised, and centrally governed.

Key Responsibilities:

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  Lead operational ownership of global brand websites - consistency, accuracy, and performance
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  Maintain content using enterprise-level CMS (Adobe Experience Manager preferred)
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  Drive SEO optimisation, user journey improvements, and performance analytics reporting
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  Work closely with internal marketing, tech, eCommerce, and external agencies to ensure aligned execution
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  Document, manage, and evolve content governance, CMS templates, and toolkits
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  Act as the go-to contact for digital channels across brand, local market, and IT stakeholders

What We're Looking For:

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  7+ years' hands-on experience in digital channel management or web content operations
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  Deep, practical knowledge of enterprise CMS tools (AEM strongly preferred)
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  Solid grasp of technical SEO, performance analytics (GA4 or Adobe), and digital content governance
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  Proven background working in a matrixed, global organisation - ideally FMCG, pharma, or regulated B2C
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  Able to lead cross-functional collaboration with agencies, brand teams, and developers
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  Not suitable for social media or marketing generalists - this role requires structured digital delivery experience

This is a role for someone who's delivered digital excellence at scale - someone who knows what good looks like and how to implement it across multiple brands and markets.
To apply, please send your CV with a brief summary of your CMS experience and governance credentials.