Business Development Manager

A leading name in the UK drinks sector is seeking an experienced Business Development Manager to drive growth across the Free Trade channel. This is an exciting opportunity for a commercially minded sales professional with a passion for building strong customer relationships and developing new business within the On Trade.

You ll work with an extensive portfolio that includes beers, wines, spirits, soft drinks, and snacks, alongside a suite of value-added business services designed to help venues succeed. The role also includes access to tailored financial support options for customers, enabling long-term partnerships and sustainable growth.

The Role:

• Manage and grow a portfolio of Free Trade accounts through strategic account management and consultative selling.
• Develop and execute a commercial plan to achieve territory sales, volume, and profit targets.
• Identify and secure new business opportunities within the independent on-trade sector.
• Build and maintain collaborative relationships with key suppliers to maximise distribution and visibility.
• Deliver promotional activity and marketing initiatives to enhance brand presence and customer engagement.
• Provide customers with commercial and financial support to drive mutual growth.
• Use insight and data to make informed commercial decisions and shape future strategy.

About You:

• Proven experience in a sales or business development role within the drinks or hospitality industry.
• Strong commercial and negotiation skills, with the ability to deliver against stretching targets.
• Excellent relationship-building and influencing abilities.
• Confident in analysing data and financial information to inform decisions.
• Highly motivated, self-sufficient, and organised, with a results-driven mindset.
• On Trade experience is highly desirable.

Benefits:

• Competitive base salary
• Company car OR car allowance
• Bonus scheme
• Comprehensive training and leading benefits

If this sounds like the right next step for you and you re ready to take ownership of a territory while building lasting customer partnerships, I'd love to hear from you!

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.