Marketing Cloud Solution Architect

INSIDE IR35 HYBRID CONTRACT ROLE (LONDON UK)

Role Overview

Our client is seeking a strategic and highly technical Marketing Cloud Engagement Solution Architect to lead the design and implementation of enterprise-level marketing automation solutions. In this role, you will bridge the gap between business objectives and technical execution, translating complex marketing requirements into scalable, high-performing architectures within Salesforce Marketing Cloud (SFMC). You will serve as the technical authority on our marketing stack, guiding development teams, designing intricate data models, and ensuring seamless integrations across the broader Salesforce ecosystem and external third-party platforms.

Key Responsibilities

• Architectural Design: Lead the technical design of multi-channel marketing campaigns, automated journeys, and complex data models utilising Journey Builder, Automation Studio, and Contact Builder.

• Systems Integration: Architect and oversee the integration of SFMC with Salesforce CRM, enterprise data warehouses, E-commerce platforms, and other third-party APIs (REST/SOAP).

• Data Strategy: Define and implement robust data architecture, segmentation strategies, and ETL processes to ensure data hygiene, compliance (GDPR/CCPA), and Real Time personalisation.

• Technical Leadership: Mentor developers and marketing administrators, conduct code reviews (AMPScript, SQL, SSJS), and establish best practices for platform governance and release management.

• Stakeholder Management: Partner with marketing leaders, product owners, and IT infrastructure teams to map out technical roadmaps and feasibility assessments for new marketing initiatives.

Must-Have Skills

• Experience: 3+ years of dedicated hands-on experience in Salesforce Marketing Cloud, with at least 2 years in a Solution Architect or Lead Technical Consultant role.

• Core SFMC Expertise: Deep technical mastery of Automation Studio, Journey Builder, Contact Builder, Email Studio, and Mobile Studio.

• Coding & Scripting: High-level proficiency in AMPScript and SQL (particularly for complex relational data querying).

• Ecosystem Integration: Proven experience implementing and troubleshooting Marketing Cloud Connect to sync data between SFMC and Sales/Service Cloud.

• API Capabilities: Strong understanding of API integrations (REST and SOAP) and how to leverage them for custom triggers, Real Time data ingestion, and external system communication.

Optional Skills

• Advanced Scripting: Working knowledge of Server Side JavaScript (SSJS) or Guide Template Language (GTL).

• Expanded Cloud Knowledge: Experience with Salesforce Data360, Marketing Cloud Personalization, Marketing Cloud Intelligence (formerly Datorama) and Marketing Cloud Next/Advanced

• Web Development: Familiarity with HTML, CSS, and Front End frameworks used within Web Studio/CloudPages.