Conversion Rate Optimisation (CRO) Specialist
City of London, London, United Kingdom
Randstad Digital
office Rate: £450 tp 550/a day Umbrella We are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The … sell opportunities. Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress. Journey Building & Mapping Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Collaborate with various marketing functions to align in-product and out-of-product experiences … email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and personalise journeys. Provide actionable insights to product, marketing, and engineering teams. Collaboration & Implementation More ❯
Employment Type: Contract
Rate: £350 - £380 per day
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