Digital Specialist
- Hiring Organisation
- Adroit People Ltd
- Location
- Norwich, Norfolk, East Anglia, United Kingdom
- Employment Type
- Contract
- Contract Rate
- £400 per day
Create and activate audience segments using AEP Real-time CDP and Segment Builder. Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms. Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation … . Apply concepts like frequency capping, sequential conditions, and cross-channel journeys . Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement: Work with marketing teams to define customer journeys (awareness > acquisition > conversion > retention ...