Digital Marketing BA / Adobe Analytics Manager
East London, London, United Kingdom
Randstad Digital
in a fast-paced environment for a 6-month contract role. As an Adobe Analytics Manager, you will be crucial in configuring, implementing, and maintaining Adobe Analytics and Data Collection tools to deliver actionable insights. You'll drive data-informed decisions by capturing and analysing data across digital platforms to enhance performance and user … experience. Core Responsibilities Tag management: Implement and maintain internal and third-party tags to capture relevant data across web pages and digital assets. Quality assurance: Implement rigorous quality control to ensure data accuracy, troubleshoot discrepancies, and promptly address tracking issues. Data implementation: Develop, customize, QA, and troubleshoot data collection code in complex … configuring Adobe Analytics and implementing tag management solutions. In-depth understanding of digital analytics methodologies, data collection techniques, and industry best practices. Knowledge of data visualisation software like Tableau and PowerBI, and advanced Excel skills are required. Strong analytical and problem-solving abilities, excellent communication skills, and project management abilities to handle multiple initiatives and More ❯
Employment Type: Contract
Rate: £550 - £575 per day
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