Digital Marketing BA / Adobe Analytics Manager
East London, London, United Kingdom
Randstad Digital
be crucial in configuring, implementing, and maintaining Adobe Analytics and Data Collection tools to deliver actionable insights. You'll drive data-informed decisions by capturing and analysing data across digital platforms to enhance performance and user experience. Core Responsibilities Tag management: Implement and maintain internal and third-party tags to capture relevant data across web pages and digital … accuracy, troubleshoot discrepancies, and promptly address tracking issues. Data implementation: Develop, customize, QA, and troubleshoot data collection code in complex environments using tag management systems. Collaboration: Work closely with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement tracking solutions. Data governance: Establish practices to maintain data privacy, compliance, and security … Adobe Data Collection and Adobe Analytics. Must be proficient in HTML, CSS, and JavaScript. Proven experience in configuring Adobe Analytics and implementing tag management solutions. In-depth understanding of digital analytics methodologies, data collection techniques, and industry best practices. Knowledge of data visualisation software like Tableau and PowerBI, and advanced Excel skills are required. Strong analytical and problem-solving More ❯
Employment Type: Contract
Rate: £550 - £575 per day
Posted: