Solution Architect – Digital Analytics & CDP Specialist
- Hiring Organisation
- KBC Technologies UK LTD
- Location
- London, South East, England, United Kingdom
- Employment Type
- Contractor
- Contract Rate
- Salary negotiable
Create and activate audience segments using AEP Real-time CDP and Segment Builder. Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms. Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion … audiences. Apply concepts like frequency capping, sequential conditions, and orchestrate cross-channel journeys. Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement: Collaborate with marketing teams to define customer journeys (awareness > acquisition ...