Senior Digital & Web Analyst
- Hiring Organisation
- Fruition Group
- Location
- London, United Kingdom
- Employment Type
- Contract, Work From Home
- Contract Rate
- £350 - £400 per day
platforms. Analyse digital buyer journeys to identify opportunities to improve engagement and conversion. Improve attribution, pipeline reporting and conversion measurement. Lead A / B testing and optimisation across key web journeys. Audit and improve tagging, tracking and analytics implementations using GA4 and GTM. … translating data into commercial recommendations. Strong understanding of attribution, digital funnels, conversion optimisation and customer journeys. Experience running experimentation programmes including A / B testing. Knowledge of SEO and emerging AI search / AEO / LLMO concepts. Comfortable using AI tools to accelerate ...