all logic and segmentation flow smoothly. Focus on automated journeys - onboarding, renewal, and win back- to keep engagement high. Construct and schedule lifecycle, promotional, and transactional campaigns across push, SMS, email and in-app. Collaborate with product, data, and compliance teams to ensure journeys meet wider business goals. Monitor campaign performance, report on key metrics, and highlight opportunities for optimisation. More ❯
join a leading financial services client. The successful candidate will play a key role in shaping and delivering the client's strategy for customer communications across digital channels including SMS, email, push notifications, and in-app messaging. Key Responsibilities Lead a discovery phase to develop a product strategy for customer messaging and notifications, ensuring alignment with the client's digital … Key Components to Consider Interconnected notification services integrated with existing banking channels. A rules engine to enable context-aware messaging. Content management system for messaging templates. Delivery mechanisms across SMS, email, push, and in-app channels. Customer preference management aligned to regulatory requirements. Analytics and reporting to measure communications effectiveness. Essential Skills & Experience Strong experience in customer journeys and delivery … mechanisms for SMS, email, push notifications, and in-app messaging. Deep knowledge of industry best practices in customer communications. Proven track record of conducting current state solution assessments and shaping future strategies. ... More ❯
