2 of 2 Contract Google Analytics Jobs in the North of England

days onsite each week) WHAT YOU'LL DO Analyse paid media performance and provide recommendations to optimise budget allocation and ROI Deliver onsite analytics deep-dives, identifying conversion opportunities and funnel improvements Partner with product teams to assess and optimise the performance of new digital features Own and evolve … reporting for the eCommerce function Develop business cases using data across media, onsite performance, and commercial metrics ABOUT YOU 3+ years' experience in Digital Analytics, eCommerce, or Digital Marketing Strong experience with Google Analytics and advanced Microsoft Excel & PowerPoint Working knowledge of SQL and Google BigQuery ...

discovery phase activities, including ethnographic research and field studies * Apply a broad range of qualitative and quantitative research methods (eg, usability testing, surveys, interviews, analytics) * Analyse and synthesise research findings to produce clear, actionable insights and recommendations * Work within GDS standards, ensuring research outputs meet government service assessment criteria … large-scale government transformation programmes * Familiarity with service design and accessibility standards (eg, WCAG) * Experience contributing to service assessments and governance processes * Knowledge of analytics tools (eg, Google Analytics) and data-driven research methods * Experience mentoring or leading research teams * Ability to work effectively in hybrid ...