Analytics Audience Director
London, South East, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Sphere Digital Recruitment
The Job Develop and deliver audience-first strategies, including segmentation, targeting and personalisation Lead audience enrichment, using 1st party data, Data Clean Rooms, CDPs and DMPs Monitor and optimise campaign performance using data-driven insights Translate audience data into clear narratives that inform creative and media plans Partner with strategy, media, product and analytics teams to align audience strategies … with business goals Support post-campaign analysis, QBRs, test & learn programmes and competitor insight Mentor and manage a small team of analysts You Deep understanding of audience strategy and 1st party data activation Media fluent, able to shape holistic creative and media strategies Tools & data expertise: GA4, Adobe Analytics, GWI, TGI; Epsilon is a bonus Confident communicator, able More ❯
Employment Type: Contractor
Rate: £350 - £390 per day
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