App Store Optimisation and App Advertising Manager
Bristol, Avon, South West, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Hargreaves Lansdown
hear from you! About the role The ASO and ASA at Hargreaves Lansdown will be responsible for driving the visibility and performance of our mobile applications across app stores. This role sits within the Marketing team and reports directly to the Head of Performance Marketing. The successful candidate will lead the strategy and execution of App Store Optimisation (ASO) and App Store Advertising (ASA) to maximise app downloads, user engagement, and ROI. This is a key role in enhancing our mobile presence and ensuring our apps reach the right audience effectively. What you'll be doing Developing and implementing ASO strategies to improve app visibility and conversion rates in app stores. Managing and optimising App Store Advertising campaigns to drive high-quality installs. Conducting keyword research, A/B testing of creatives, and competitor analysis. Collaborating with product, design, and analytics teams to align ASO/ASA strategies with broader marketing goals. Monitoring and reporting on performance metrics, providing actionable insights and recommendations. Staying up to date with More ❯
Employment Type: Permanent, Part Time, Work From Home
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