evolve the global marketing strategy, positioning, messaging architecture and value proposition for Flexible Automation. Position technologies within customer-focused solutions, workflows and use cases, rather than presenting them solely as standalone products. Translate the capabilities of AMRs, AGVs, robotics and related automation technologies into clear customer benefits … practical portfolio and go‐to‐market recommendations. Develop differentiated messaging based on competitor propositions, capabilities and routes to market. Create sales narratives, presentations, use cases, competitive tools, training and customer‐facing content that enable sales teams to win. Support portfolio initiatives, launches and market activation from initial insight ...