Senior Data Analyst
- Hiring Organisation
- Midnite
- Location
- Birmingham, UK
- Employment Type
- Full-time
park, but we thrive on the challenge. We believe we're on the brink of creating something truly awesome. Responsibilities Analyse marketing performance, leveraging predictive modelling and statistical analyses to forecast strategy impact and identifying insights that reduce costs, improve conversion rates, and optimise spend. Develop advanced analytical … data. Lead post-campaign analysis, pre-campaign planning, and audience profiling to maximise marketing effectiveness. Work on multi-touch attribution (MTA) and marketing mix modelling (MMM) to analyse and optimise marketing spend. Act as the point of contact for reporting requests. Essential Experience 5+ years of experience in data ...