Media Measurement Lead
- Hiring Organisation
- Sky
- Location
- Brentford, London, United Kingdom
- Employment Type
- Permanent, Work From Home
- Salary
- GBP per hour
Media Measurement Lead, you will be Skys senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance … designing and delivering robust strategic geo-tests and other incrementality experiments that provide credible evidence on what drives growth. You will lead the technical design of these tests end-to-end, from feasibility, market selection, power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head ...