Director of Digital Marketing (B2B) - Evinova
- Location
- Cambridge, England, United Kingdom
integrated programmes, and drive measurable growth across demand generation, customer engagement, pipeline, and revenue. The Director will own digital marketing performance and the enabling data and technology ecosystem, partner closely with Sales, Revenue Operations, Product Marketing, Communications, and IT, and champion the responsible adoption of AI-enabled capabilities … optimisation Champion the responsible adoption of AI across marketing, including predictive analytics, automation, personalisation, content optimisation, and workflow integration Use customer, campaign, and market data to identify growth opportunities, improve segmentation, and guide investment decisions Lead agency and technology partner relationships, including selection, governance, performance management, and commercial oversight ...