Head of Email Marketing, Salesforce
City of London, London, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
AICPA
About the Role: You will oversee data within the Association’s marketing operations infrastructure, optimising processes, analysing data, and ensuring efficient campaign execution. You will work with marketing teams to improve activities and deliver impactful results by using data-driven insights and aligning with our goals. Responsibilities include working with IT and Digital Product management to improve the … marketing tech stack, CRM and lead management, data compliance, Goal tracking, and driving collaboration to improve marketing performance across email channels. You will report to the Vice President of Marketing Operations. You Will: Collaborate with Experience teams to develop marketing campaigns that achieve our marketing strategy and proper tracking of campaign performance metrics. … Ensure adherence to data privacy regulations (GDPR, CCPA) and maintain data quality standards across the marketing organisation Lead a team of 3 marketing operations specialists, providing guidance on best practices and technical expertise. Work with IT and Digital Product Management to oversee the marketing technology stack, including CRM, marketing automation platforms, data analytics tools, and More ❯
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