2 of 2 Permanent Multi-touch Jobs in Central London

value. You will lead a high-performing team to build advanced analytics capabilities, including propensity modeling, marketing mix modeling (MMM), incrementality testing, and multi-touch attribution. Working in close partnership with our business units, you will embed an experimental, insight-led approach to customer acquisition and engagement. This … experiments (A/B testing, holdout groups) to measure the incremental impact of campaigns. Build robust frameworks for Marketing Mix Modeling (MMM) and multi-touch attribution to inform strategic investment decisions and budget planning. Understand and have a view on modern measurement techniques, in particular with focus on More ❯

their brand and help them stay ahead in the market. Collaborating with marketing and business development teams, you will take the lead on multi-touch targeted outreach, increasing our client's visibility and providing information on their services for future closure. This role is not about quick wins … starter who is eager to set up and manage their own team. Key Responsibilities: Proactively identify and engage with potential clients through tailored multi-touch outreach strategies (email, LinkedIn, cold calls, and social selling). Generate and qualify leads to build a strong pipeline for the sales team. More ❯