Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
knowledge of the underlying technology stack crucial for delivering tailored experiences. This includes, but is not limited to, sophisticated recommendation and personalisation engines, comprehensive analytics suites (for measurement), Content Management Systems (CMSs) (for dynamic content delivery), and Customer Data Platforms (CDPs) (for audience segmentation and activation). Architect integrated … capabilities, limitations, and how to integrate core platforms that power modern personalisation initiatives. This includes: Recommendation & Personalisation Engines: (e.g., Dynamic Yield, Braze, Optimizely Personalization, Adobe Target) - understanding algorithm types, real-time personalization, A/B/n testing of personalisation strategies, and integration patterns. Customer Data Platforms (CDPs): (e.g. ...